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Advertising s fifteen basic
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Excerpt from Article Critique:
Advertising s fifteen basic appeals
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Paragraphs 12-16 outline some of the theoretical framework for the list and although this framework is not subject to rigorous testing the author presents the framework reasonably well. The research is presented sequentially, the paragraphs become shorter and tighter. This section of the article sets up the discussion of the different appeals, and performs that function well. Given that the audience is comprised of students, 12-16 is necessary and interesting, though it would be dry to other audiences. Overall, the 1-16 section lacks focus but eventually gets to the point of justifying the remainder of the article
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