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Business research method a research of student s satisfaction of London School of Economics

...... What I liked about Rhodes and Nevils (2004) survey of student satisfaction and dissatisfaction was that it was based on an informal 10 member focus group that was extracted from the university itself (and represented its differences in gender, ethnicity, age, and entry qualifications), and the items were then built into a questionnaire that was disseminated to the chosen cohort. The items represented both internal and external issues
The advantage with such a survey is that the small focus group allegedly representing the university as a whole feels comfortable enough to divulge institutional areas that may lead to student satisfaction and dissatisfaction. These items are then tested by passing them off on the student body as a whole. This type of survey, thereby, solves at least three limitations that are presented by the traditional Likert questionnaire: the first is that students are ordinarily merely required to check various items: but what do these checks mean? Secondly, the survey might have unwittingly omitted significant issues that only the students themselves are aware of and that could be brought into the open in an informal group-think environment, and thirdly, students filling out the questionnaire might do so reluctantly, dishonestly,