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Excerpt from Research Proposal:

Child obesity and advertisement in U S

...... Fahlman, Dake, McCaughtry and Martin (2008) studied the behavioral patterns established in childhood and explored the way that certain behavioral patterns may carry on into adulthood. One of the most obvious behavioral patterns is eating. They discovered that overweight adolescents have an 80% chance of becoming overweight adults, and many of them carry obesity-related morbidities with them into adulthood with grave consequences (2008). Intervention at an early age is needed in order to prevent and reverse these detrimental consequences in children (and later in their adulthood) (2008)
How the commercial advertising of foods plays a part in the epidemic of obesity among children and adolescents is still up for debate. There is the very common belief that exposure via advertising to these kinds of unhealthy foods may play a role in unhealthy food choices, which then leads to weight gain. There is lacking evidence to directly relate television food advertising and childhood obesity, nevertheless, countries such as Finland, Norway, Sweden and the UK have banned commercial sponsorship of childrens programs. The UK, facing a similar as the U.S. with the problem of obesity, promulgated regulations in 2007 banning the advertisement of foods high in fat, sodium, and sugar during