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Consumer behavior ireland hospitality or irish college students online purchasing behavior

...... China, and its growing economy, presents just the right type of consumer for the Irish luxury market. According to research, China is No. 1 in the world in mobile subscribers and No. 1 in Internet users under the age of 30, (Ji & Meeker 2005). Thus, the powerhouse of China should not be underestimated, even within the context of the luxury market. Even in the recession, China has seen great growth; Given this younger and wealthier demographic are the key consumer segments for most businesses in China, we should still see a buoyant consumer market going forward, (ACNielson 2007). Despite the rest of the world being in a state of recession, Chinas economy is continuing to grow; which presents a lucrative opportunity for other markets to cash in on. There is also an increase in affluent consumers; more and more Chinese are being able to go on vacation and buy big name brands (ACNielson 2007). There has been an extreme growth of the middle class. Chinas rapidly growing middle class is already a large consumer market in their own right and ill account for the bulk of their four fold increase in real consumer spending over the next twenty