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Consumer behaviour
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Consumer behaviour
...... The third advertisement was for Glade. This was aired during an episode of The Simpsons at 9:00 pm. The target audience for this advertisement was people who want nice smelling houses. The expected level of involvement for this product would be high. The need created for this product is to be able have a nice smelling environment within your house, by using the Glade Sense & Spray. It has a motion sensor that goes off when motion is detected near it
Consumer behavior looks at the use and disposal of products along with how and why they are purchased. Product use is usually a great interest to those in marketing, as this information can be used to best position a product for increased sales (Lars Perner, 2008). Using the Theory of Planned Behavior and the idea of perceived behavioral control, you can see how these advertisements hope to influence the consumers purchasing decisions. They are hoping that they will buy their product not based upon the idea of simply just buying the product, but the feelings that they will have about buying the product. They want the consumer to buy the product in order to have a nice smelling
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