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Information system
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Excerpt from Research Paper:
Information system
......As the CRM and marketing systems are drastically different between each of these dealer locations of the Schlossmann Automotive Group, there are stand-alone customer databases in Microsoft Excel, some in Microsoft Access, and others in Dodge, Honda and Subaru-specific dealer management systems that have since been discounted as the Schlossmann Automotive Group has strived to create a single, unified Dealer Management System (DMS) across its entire organization. This has been very slow to evolve however as the intensive level of system integration for the previous generation Dodge, Honda and Subaru DMS systems have been daunting for the IT staff of the Schlossmann Automotive Group. Studies of DMS effectiveness show that lack of integration to previous generation DMS systems, legacy and home-grown databases and the lack of support for integrating stand-alone databases drastically reduces a dealerships ability to attain cost reduction goals while increasing customer-driven growth (Bradford,Samuels,Wood,2008). As a result the CRM, sales lead management and escalation, marketing and dealer funds management systems from each of the manufacturers that the Schlossmann Automotive Group represents dont integrate with each other. This forces each of the three dealers managers to meet frequently to review the co-op marketing programs, current co-op funds balances, and
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