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Managing across culture in doing business oversea

......Hofstedes Five Cultural Dimensions
One of the more successful and widely used models for understanding and interacting with varied cultures is the Cultural Dimensions model created by Geert Hofstede. Hofstede is a social psychologist who has been working on issues of international relations for almost half a century, and his investigations have culminated in a highly practical and easily applicable model for understanding different cultures (Mooij 2011; GH 2011). Though there are many complexities and subtleties to this model, it essentially consist of five identified scalar dimensions in which every culture has a specific place
The first of the dimensions identified by Hofstede in this model is Power/Distance, which refers to the distribution of power in a given culture (equitable or highly hierarchical, for example) and perspectives on that power. Second is Individualism; high individualism equates to loose and less meaningful interpersonal connections, while low rankings in this area correlate to strong degrees of interpersonal connection within the cultures communities. The Masculinity dimension pegs a cultures level of gender differentiation and the degree to which cultures value traditional masculine and feminine roles, and the Uncertainty/Avoidance Index is used to describe a cultures desire for order, regulation, and definition in situations