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Marketing pushes Mother s
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Excerpt from Essay:
Marketing pushes Mother s day
Mothers Day Marketing & Promotions Strategies
Introduction
Flower, jewelry, confectionary and fragrance retailers see Mothers Day as one of their potentially most profitable, creating promotions to capitalize on the sentiment of the holiday. Restaurants across the price spectrum are beginning to do the same. Moms are under more time stress more than ever before as nearly half of them work and also tend to their children, leading to an entirely different perspective of time (Graesch,2009). The gift of a dinner out and time off from their many responsibilities is the catalyst of an interesting promotion from Kentucky Fried Chicken for example.
KFC Asks You to Tattoo Yourself for Your Mom
The fast food chain is holding a contest to see who has a tattoo that honors their mom someone on their person. The first prize is a years supply of KFC chicken, along with $10 gift checks as daily prizes for other entrants. KFC is being lenient on photographic proof, yet anyone who has a very large, colorful or otherwise noticeable tattoo stands a better chance of winning free chicken for a year. This is a promotion that aims squarely at the time pressures moms are under, delivering free dinners
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