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Positive impact of business ethics and social responsibilty on a company

...... Deontology, or duty-based ethics is from the Greek word deon meaning duty or obligation. It addresses the practical problems of utilitarianism by considering certain actions to be right or wrong regardless of the benefits and costs produced by the actions. Deontologists believe that actions cannot be judged as ethical or unethical simply by examining their results. Instead, deontologists judge the ethics of actions by the motives that led to them and the means used (Gutman and Thompson 2004). The best known duty-based theory was developed by German philosopher Immanuel Kant. In Kant's theory, for an action to be ethical it must be reversible, universal, and treat others with respect and with their consent:
Reversibility. Would the person taking the action be willing to have that action done to him or her if the roles were reversed?
Universal. Would the person taking the action in question be willing to have everyone act that way?
Is the person taking the action treating others with respect?
Is the person taking the action treating others in ways that they have consented to be treated?


Kant's theory is a variation or derivation of the "Golden Rule" which instructs people to