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Rhetorical analysis of an ad

.... well as content masquerading as content. The food magazine Bon Appetit has not escaped the encroachment of the ads even for non-food items, such as makeup brand Cliniques new lip smoothie product, which combines lipstick with vitamins and antioxidants to produceaccording to the advertisementlips that are both beautiful and healthy. As with most advertisements, especially in magazines, there is a highly visual element to this Clinique ad, but there is also a fair amount of text, and both elements can be used to examine the rhetoric of advertising, revealing the conscious manipulation practiced by advertisers through their presentation of what appears to be largely objective information.
The pattern of organization evident in the text portion of this advertisement is definitely what has been termed psychological order, with the most important information at the beginning and the end of the written text. The first sentence consists almost solely of the products name, and the last sentence encourages readers to visit the companys website for flirty lip looks, adding a bit of sexual spice into an encouragement to spend more time looking at the product, which can increase sales. The information in the middle, which psychological tests have shown is the