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The implications of toys advertising for children on the urban families

...... Toy manufacturers generally inspire from popular sources in creating toys, looking into book, film, or real-life famous characters with the purpose of designing particular toys. Through the elements they use in toys, advertisers can actually promote something else, such as pieces of clothing, jewelry, food and drink, and real life individuals. The fact that a multitude of toys are inspired from characters in the media can be observed from looking at toys such as Thomas the Tank Engine train sets; Rugrats, Teletubies and Bananas in Pyjamas jigsaw puzzles; Looney Tunes playing cards; Pokemon Monopoly (Kenway & Bullen, 2001, p. 66). Media characters are also used as a method of creating toys that virtually have nothing to do with the source they were inspired from, but that are connected through some way to their names or to other toys based on media characters. Numerous contemporary TV programs are based on toys, further contributing to advertising them to children who virtually feel that they absolutely have to grab hold of the replica of the cartoon characters they see on TV. In most cases this replica has nothing to do with the cartoon it is meant to look and behave like and