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The response of consumer
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The response of consumer behavior toward E baking applied in Riyadh saudi Arabia
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RESPONSE OF CONSUMER BEHAVIOR TOWARD E-BANKING APPLIED IN RIYADH, SAUDI ARABIA
CHAPTER TWO LITERATURE REVIEW
The work of Jasimuddin (nd) reports that the majority of the banks in Saudi Arabia have making the provision of Internet services are lagging behind but that however the environment in the Kingdom of Saudi Arabia are quiet favorablefor rapid development of Internet banking. (Jasimuddin, nd) The Kingdom is reported to have introduced Internet service on the basis of a Ministerial Degree of 1998 which includes the substantial upgrading of telecommunications infrastructure that is ongoing in Saudi Arabia. Additionally driving the e-banking in the Kingdom is that the majority of Saudi Arabians are computer literate with the majority owning a personal computer
It is reported in the work of Ben-Jadeed and Molina (2004) entitled The Emergence and Evolution of e-Banking in Saudi Arabia: The Case of Samba Financial Group that The common motivation for banks to implement e-banking is to provide a faster, easier, and more reliable service to clients, to improve the banks competitive position and image, and to meet clients demands. E-banking may also provide other benefits. The creation of new markets and reduction of operational costs, administrative costs and workforce
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