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Truth in advertising
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Excerpt from :
Truth in advertising
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Are any of the representations made in the ad puffery?
Almost all of the language used in the ad constitutes puffery but the most florid claims are these:
The sauna pro deluxe advance heat systems sweats away unwanted fat, eliminates cellulite, lose weight and ease muscle pain, all while in the comfort of your own home.
Used by professional body massagers, models and athletes around the world to loose weight, relieve pain, and massage sore muscles
No more breathing in hot, sweaty air. No more uncomfortable heated wooden benches. All of the targeted effect of a personal sauna, but better!
Should the advertiser have included any disclosures? If so, what should they say?
That the product has not been subject to clinical trials and that severe dehydration during exercise can be dangerous
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