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Excerpt from Business Plan:

Write a business plan on coffee product which is not found in the local market but can be a product line extension

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Keeping this in mind, it is reasonable that Australians might want to be able to make caf-quality espresso at home. Most home machines are poor, while some are decent. However, the premium machine makers often do not make a home version of their products, until now. A new company, Espresso Art, is launching a home version of a traditional lever espresso machine. These machines would allow espresso lovers to brew to a higher standard at home than has ever been available before. Relying more on manual technology allows this machine to be more affordable than other home machines and is perfect for the hands-on Australian coffee geek. The Australian market has been determined to be sophisticated enough to launch this type of machine

Marketing Issues - Product

There are a number of marketing issues that need to be addressed, generally relating to the four Ps of marketing product, price, place and promotion. The short version is that these machines are high end products for the sophisticated consumer. They produce exceptional espresso and provide the consumer with a unique hands-on experience suitable for serious espresso lovers. The price will be at the high end for home machines. The price-quality