Case Study Scott Paper link access case 'study Audio file http mym cdn laureate media 2dett4d UofLiverpool MSPM 0015 03 mm ScottPaper index html Questions What elements project portfolio management place process develop products Scott Paper How Scott Paper's product development approach reflect business 'strategy What limitations approach Scott Paper You complete answers discussion questions 5001 000 words 'submit Instructor

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The company has a Research and Development department that it would like for it to be more efficient both internally and externally. With the new product development approach that the company has undertaken, the company is positioning itself to venture into new markets while still maintaining its existing product line. The specialty paper market may not be the company's key business, but since the company has to keep innovating, it had to venture into this market. Having products that cater for a specific need in the market will allow Scott paper to differentiate itself in the market and allow it to venture into new markets internationally, which is its overall goal.

The company also has strategies that would allow it to reduce developmental risks for new products. Scott paper tests its product concepts online by use of virtual prototypes. The virtual prototypes allow the company to specify the attributes of a specific product for a select group. These groups allow the company to see how the product will be taken up in the actual market, and help the company to make its financial assessments.

Since the company intends to enter international markets like Japan, it would have to keep innovating its products as the consumers there always expect more innovation. With the current range of product development, the company is able to innovate itself and prepare for the new markets. Scott's CTO clearly defined the company's approach and provides more insight as to why the company has launched these new product developments. The CTO stated that the company is targeting high volume products for markets that are well defined for new products, where there would be a high probability to launch the products successfully. This would allow the company to build new relationships with its partners, and this would enhance its overall commercial success, which would in turn allow the company to launch new products for totally new markets.

What limitations do you see with the approach that Scott Paper is following?

The limitations that Scott paper will be faced with in the approach the company has taken are tendency to rely so much on the virtual prototypes in the making of its decision in regards to product development. The…[continue]

Sample of sources used:

  • RAJEGOPAL, S., MCGUIN, P. & WALLER, J. 2007. Project Portfolio Management: Earning An Execution Premium, Basingstoke, Palgrave Macmillan.
  • SANWAL, A. 2007. Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy, Hoboken, Wiley.

Cite this case study

"Case Study Scott Paper Link Access Case 'study Audio File Http Mym Cdn Laureate Media 2dett4d UofLiverpool MSPM 0015 03 Mm ScottPaper Index Html Questions What Elements Project Portfolio Management Place Process Develop Products Scott Paper How Scott Paper's Product Development Approach Reflect Business 'strategy What Limitations Approach Scott Paper You Complete Answers Discussion Questions 5001 000 Words 'submit Instructor" (2013, January 25) Retrieved August 1, 2015, from http://www.paperdue.com/case-study/case-study-scott-paper-link-access-case-77414

"Case Study Scott Paper Link Access Case 'study Audio File Http Mym Cdn Laureate Media 2dett4d UofLiverpool MSPM 0015 03 Mm ScottPaper Index Html Questions What Elements Project Portfolio Management Place Process Develop Products Scott Paper How Scott Paper's Product Development Approach Reflect Business 'strategy What Limitations Approach Scott Paper You Complete Answers Discussion Questions 5001 000 Words 'submit Instructor" 25 January 2013. Web.1 August. 2015. <http://www.paperdue.com/case-study/case-study-scott-paper-link-access-case-77414>

"Case Study Scott Paper Link Access Case 'study Audio File Http Mym Cdn Laureate Media 2dett4d UofLiverpool MSPM 0015 03 Mm ScottPaper Index Html Questions What Elements Project Portfolio Management Place Process Develop Products Scott Paper How Scott Paper's Product Development Approach Reflect Business 'strategy What Limitations Approach Scott Paper You Complete Answers Discussion Questions 5001 000 Words 'submit Instructor", 25 January 2013, Accessed.1 August. 2015, http://www.paperdue.com/case-study/case-study-scott-paper-link-access-case-77414

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