Corporate Strategy Cathay Pacific Airways company I chose Corporate Strategy Assignment This assignment conduct analysis Cathay Pacific Airways a The strengths weaknesses company chain and network b The mission vision long term objectives company stakeholder mapping key players assist company achieve mission vision long term objectives c The recommended strategies achieve long term objectives d The strategy evaluation suitability acceptability and feasibility

Length:  7 pages (2473 words) | Sources:  8  | Citation Style:  Harvard | Subject:  Aviation | Type: Essay | Paper: #63685932 | Author:  

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The problem with all these processes being handled under one structure is that there is a dire need for a very precise designation of tasks and their distribution thereof which is the weakest link in the value chain at Cathay Pacific (Page, 2007).

Opportunity and Threats

The opportunity and threat for Cathay Pacific value chain lies in the same spectrum  the penetration into routes that are not popularly taken by competing air flights. This paper will thus focus on this particular opportunity and threat. Also, the marketing and sales is a good opportunity for Cathay Pacific to effectively add more customers to their entire targeted audience. Once, this sector improves, the overall opportunity to strengthen the services will also surface and allow Cathay Pacific to take an edge over their competitors. The biggest threat right now for Cathay Pacific is the unreliability of their firm s infrastructure.

Vision

The Cathay Pacific airline business can also potentially include in its primary objectives the subsequent 3 elements:

1. To create and manage a new regional air travel company striving particularly at connecting parts of Asia and Europe, via European and Asian hubs and global locations (Keller, 2002).

2. To supply service and absorb unmet needs in three main traffic groups: unserved and under-offered routes which popular presently is available or could be developed serving main niche marketplaces where demand is either unsatisfied or poorly sustained and meeting peak traffic needs on certain major regional, periodic, and variable routes where high load aspects may be anticipated in spite of available, but lower-quality rivalry (Keller, 2002).

3. To execute a business and online marketing strategy which will, from the very first year of execution of new flight procedures, achieve average passenger load aspects within the 65-85 % range, based on route and season, as well as growing after that towards the 75-90 % range, therefore making the most of incomes and ROI while reducing risk (Keller, 2002).

Mission

The suggested new mission for Cathay Pacific, simply mentioned, would be to fill a distinct segment within the growing air-line and cargo marketplaces connecting Europe…[continue]



Cite this Essay

APA Citation

"Corporate Strategy Cathay Pacific Airways Company I Chose Corporate Strategy Assignment This Assignment Conduct Analysis Cathay Pacific Airways A The Strengths Weaknesses Company Chain And Network B The Mission Vision Long Term Objectives Company Stakeholder Mapping Key Players Assist Company Achieve Mission Vision Long Term Objectives C The Recommended Strategies Achieve Long Term Objectives D The Strategy Evaluation Suitability Acceptability And Feasibility" (2012, October 28) Retrieved August 1, 2014, from http://www.paperdue.com/essay/Corporate-Strategy-Cathay-82721

MLA Citation

"Corporate Strategy Cathay Pacific Airways Company I Chose Corporate Strategy Assignment This Assignment Conduct Analysis Cathay Pacific Airways A The Strengths Weaknesses Company Chain And Network B The Mission Vision Long Term Objectives Company Stakeholder Mapping Key Players Assist Company Achieve Mission Vision Long Term Objectives C The Recommended Strategies Achieve Long Term Objectives D The Strategy Evaluation Suitability Acceptability And Feasibility" 28 October 2012. Web.1 August. 2014. <http://www.paperdue.com/essay/Corporate-Strategy-Cathay-82721>

CHICAGO Citation

"Corporate Strategy Cathay Pacific Airways Company I Chose Corporate Strategy Assignment This Assignment Conduct Analysis Cathay Pacific Airways A The Strengths Weaknesses Company Chain And Network B The Mission Vision Long Term Objectives Company Stakeholder Mapping Key Players Assist Company Achieve Mission Vision Long Term Objectives C The Recommended Strategies Achieve Long Term Objectives D The Strategy Evaluation Suitability Acceptability And Feasibility", 28 October 2012, Accessed.1 August. 2014, http://www.paperdue.com/essay/Corporate-Strategy-Cathay-82721