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Android Tablet
In the hands of a consumer, seeing a tablet computer was a rare experience, just a few years ago. A niche between personal computers and smartphones is filled by the tablet computers. In compare to typical smartphone, tablets tend to have faster processors. This paper will address a marketing plan for the Android tablet, with an appropriate positioning statement, its positioning in the market place, the image to be constructed in the minds of non-customers and customers, its target market, and its discreet comparison with its competitors.
The Android Tablet
From a tablet, one can launch application, play games, read electronic documents, surf the Web, listen to music and watch videos (Felker, 2011). Geared specifically for the tablet from factor, many companies are working hard to create content, services and application.When the latest high tech device is considered by the people, Android seems to be more than a word. Since the invention of the laptop, the Android tablets are the most appealing thing in the computer world (Griffey, 2012). In compare to a piece of letter paper, these tablets are usually very small and thin.
From many different manufacturers, on numerous devices one can find the Android operating system. It is difficult to sum up specifications of an android tablet due to its variety present in the market. A version of mobile operating system of Google is run by all android tablets. This paper will address a marketing plan for the Android tablet, with an appropriate positioning statement, its...
Occupying the white hot center of converged entertainment market and personal computing is the main aim of the Android Tablet and for any competition it is a tough position to beat. To lure customers into a different market place is the best solution in such a situation.
The white hot center is a market position where the attention of all the customers is focused. Every step the seller makes is watched by everyone and it is essentially the prime spot of customer attention (Verhage, 2007).One white hot center is acquired by every market, like, in hotels is Marriot, in jewelry is Tiffany, and in sport shoes is Nike. I will highlight the fundamentals of marketing, i.e. promotion, place, product and price to reflect upon the market position of Android tablet. In the context of price, the product will generally be positioned as a premium product.
The premium pricing strategy will be used as without affecting the brand, it will help to generate large profits. In the context of product, no compromise will be done in performance or quality. To maintain…
References
Felker, D. (2011). Android tablet application development for dummies. Wiley. com. Retrieved from:
http://books.google.com/books?hl=en&lr=&id=FLkQ7_J8zzYC&oi=fnd&pg=PA1&dq=the+Android+Tablet&ots=nFmPd7LY_N&sig=knzfRODrNVIHjhg-UOr1k3-yZws
Griffey, J. (2012). Chapter 2: The Rise of the Tablet. Library Technology Reports, 48(3), 7-13. Retrieved from:
http://alatechsource.metapress.com/index/J451T587N25V2R22.pdf
http://books.google.com/books?hl=en&lr=&id=YNph3elt7wQC&oi=fnd&pg=PP1&dq=the+marketing+plan+for+android+tablet&ots=XXYlBaygbO&sig=3U8Hv8z30ODx1oUy5Y37TwjvQHs
http://www.noordhoffuitgevers.nl/nuweb/assets/Inhoudsopgave_9789001707330.pdf
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