Business Communication the Business Environment dissertation

Download this dissertation in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from dissertation:



An interesting theory on interpersonal communication was developed by Leon Festinger, and refers to cognitive dissonance. Regarding this theory, cognitive dissonance is represented by an aversive drive that determines individuals to avoid opposing points-of-view, to seek reassurance when making a difficult decision, and to modify their individual beliefs in order to match public behavior in certain conditions (Festinger, 1957). In other words, the theory refers to the differences between behavior and belief.

In Feistinger's opinion, the size of the cognitive dissonance depends on the importance of the issue, and on the size of the discrepancy. Feistinger has developed a series of hypotheses that are intended to study how dissonance between attitudes and actions can be reduced. These hypotheses refer to selective exposure preventing dissonance, post decision dissonance creating a need for reassurance, minimal justification for action inducing attitude modifications.

In his work, Feistinger discusses several studies and classic experiments in the field. However, there are several limitations to this theory. This is because Feistinger did not develop a strategy intended to measure the dissonance level. Other specialists in the field consider that attitude modifications can be easier explained by self-perception than by cognitive dissonance.

Communication between different cultures and country is an aspect frequently addressed by specialists. The communication accommodation theory developed by Howard Giles states that people in intercultural environments are likely to adapt the style and content of their speech in accordance with that of other individuals that they want to impress or to determine their approval. This theory also states that in order to build strong group identification, people tend to interact with individuals outside the group based on facts that accentuate the differences between them (Giles, 2011).

In order to sustain his theory, Giles uses convergence and divergence strategies. Giles also addresses the different motivations that influence these communication strategies. Same as in the case of other theories, the communication accommodation theory has its limitations. For example, the theory is characterized by reduced clarity in comparison with its scope. In addition to this, the theory determines certain misunderstandings.

Interpersonal communication and messages are important topics addressed by communication specialists. Pearce and Cronen have developed the coordinated management of meaning theory that states that individuals involved in a conversational process build their own social realities and are influenced by the realities they build. Basically, this theory intends to prove that individuals reach a suitable coherence level by common interpretation and by adapting their stories included in the conversation (Pearce & Cronen, 2005).

In their opinion, coordinated management of meaning is extremely useful in encouraging and supporting efficient communication. Their work is oriented rather towards practice, in comparison with the work of other communications specialists that limit their work to theoretical aspects. Therefore, the authors develop a series of terms that are used in developing their theory. For example, they refer to cosmopolitan communication, which represents individuals' disagreement with others, while coordinating within a conversation.

Regarding the application of communication in the business activity, Stanley Deetz has developed an interesting theory that states that the fact that communication is considered to be the transmission of information, determines the development of managerialism and corporate colonization. The critical theory of communication in organizations is intended to build somewhat of a balance between corporate and human interests.

However, it is important to analyze this theory from Deetz's point-of-view. In his opinion, corporations are political and economic organizations and must be studied in accordance with these factors. Also, Deetz is interested in demonstrating that communication theory can be used in order to identify distorted decision making processes within companies. In addition to this, the theory states that productivity and democracy at the workplace can be significantly improved through communication reforms (Deetz, 1995).

Deetz explains his interest in the subject by the fact that multinational corporations represent the dominant factors in the society of most countries. In his work, Deetz criticizes communication theories according to which communication only represents the transmission of information. Deetz considers that this theory helps develop the power of corporations.

Another theory on business communication has been developed by Geertz and Pacanowsky. They propose a cultural approach to business communication. In their opinion, organizations do not have a culture, they are a culture. From this point-of-view, organizations and their cultures are viewed as systems of common meanings. Although the scientists focus their study on third world cultures, it has been proven that their approach can be successfully applied to organizations (Geertz & Pacanowsky, 1988).

However, numerous corporate consults have criticized this theory when applied to organizations. This is because the theory does not evaluate the aspects it addresses. In addition to this, they consider that the theory is not able to properly interpret certain situations.

Group and public communication and its influence on decision making have been addressed by numerous specialists in their work. Hirokawa and Gouran have developed a theoretical model based on the functional perspective on group decision making. According to this theory, groups make good decisions in certain conditions met by its members (Hirokawa & Gouran, 1993). These functions are represented by problem analysis, goal setting, alternatives identification, and evaluation of consequences.

It has been observed that group communication usually has a negative influence on developing these functional tasks. However, according to this theory, counteractive communication can determine individuals to use rational inquiry in their decision making process. The theory identifies several types of communication: promotive, disruptive, and counteractive. Promotive communication is represented by the interaction that requires the attention to the decision making functions. Disruptive communication is represented by the interaction that is determined by the group's ability in achieving the task functions. Counteractive communication is represented by the interaction that refocuses the group in case.

Although business communication is derived from general communication theories, there are certain differences between these issues attributed to their area of applicability. Therefore, the components of the business communication model are represented by idea, sender, message, encoding, medium and channel, receiver, decoding, and feedback (Kushal & Ahuja, 2011). The differences mentioned above rely on the functions of business communication. The internal functions of business communication refer to information to management, information to employees, and improvement in morale. The external functions of business communication are represented by developing relationships with suppliers, sales of products and services, report to shareholders, report to government, and improving the company's image.

Business communication theories address various aspects that are analyzed on local or on global level. Although business communication seems to be influenced by economic factors, there are several theories that address this aspect from a socio-cultural approach (Casmir, 1994). Other important factors that have been observed to influence business communication are represented by business information sources (Daniells, 1993). There are numerous aspects that the literature in the field addresses and that must be taken into consideration when studying business communication.

Reference list:

1. Luecke, R. (2003). Business Communication. Harvard Business School. Retrieved March 9, 2011 from http://books.google.ro/books?id=tMBFY51wY6UC&printsec=frontcover&dq=business+communication&hl=ro#v=onepage&q&f=false.

2. Hartley, P. & Bruckmann, C. (2002). Business Communication. Routledge. Retrieved March 9, 2011 from http://books.google.ro/books?id=p8FgscX1w6UC&printsec=frontcover&dq=business+communication&hl=ro#v=onepage&q&f=false.

3. Guffey, M. et al. (2010). Business Communication Process and Product. Nelson Education. Retrieved March 9, 2011 from http://books.google.ro/books?id=W6DCJ0cLf3MC&printsec=frontcover&dq=business+communication&hl=ro#v=onepage&q&f=false.

4. Saha, a. (2007). Communication Theories. Business Communications. Retrieved March 10, 2011 from http://amitava82.blogspot.com/2007/06/communication-theories.html.

5. Greene, J. (1989). Action Assembly Theory. Retrieved March 10, 2011.

6. Poole, M. (2011). Adaptive Structuration Theory. Retrieved March 11, 2011 from http://www.afirstlook.com/main.cfm/theory_resources/Adaptive_Structuration_Theory#contentTop.

7. Heider, F. (2011). Attribution Theory. Intrapersonal Communication. Retrieved March 11, 2011.

8. Festinger, L. (1957). A Theory of Cognitive Dissonance. Retrieved March 11, 2011 from http://www.afirstlook.com/main.cfm/theory_resources/Cognitive_Dissonance#contentTop.

9. Giles, H. (2011). Communication Accommodation Theory. Retrieved March 11, 2011 from http://www.afirstlook.com/main.cfm/theory_resources/Communication_Accommodation_Theory#contentTop.

10. Pearce, B. & Cronen, V. (2005). The Coordinated Management of Meaning. Retrieved March 11, 2011 from http://www.afirstlook.com/main.cfm/theory_resources/Coordinated_Management_of_Meaning#contentTop.

11. Deetz, S. (1995). Critical Theory of Communication in Organizations. Retrieved March 11, 2011 from http://www.afirstlook.com/main.cfm/theory_resources/Critical_Theory_of_Communication_in_Organizations#contentTop.

12. Geertz, C. & Pacanowsky, M. (1988). Cultural Approach to Organizations. Retrieved March 11, 2011 from http://www.afirstlook.com/main.cfm/theory_resources/Cultural_Approach_to_Organizations#contentTop.

13. Hirokawa, R. & Gouran, D. (1993). Functional Perspective on Group Decision Making. Retrieved March 11, 2011 from http://www.afirstlook.com/main.cfm/theory_resources/Functional_Perspective_on_Group_Decision_Making#contentTop.

14. Croft, R. (2004). Communication Theory. Retrieved March 11, 2011.

15. Kushal, S. & Ahuja, S. (2011). Business Communication. Retrieved March 12, 2011 from http://books.google.ro/books?id=enJVeJ933qIC&pg=PA6&dq=business+communication+models&hl=ro#.

16. Kaul, a. (2009). Business Communication. Eastern Economy Edition. Retrieved March 12, 2011 from http://books.google.ro/books?id=AhoGzWdKvu8C&pg=PA6&dq=business+communication+models&hl=ro#v=onepage&q&f=false.

17. Maier, R. et al. (2009). Enterprise Knowledge Infrastructures. Springer. Retrieved March 12, 2011 from http://books.google.ro/books?id=bAA9Z5WLdjQC&pg=PA286&dq=shannon+weaver+communication&hl=ro#v=onepage&q=shannon%20weaver%20communication&f=false.

18. Fiske, J. (1990). Introduction to Communication Studies. Routledge. Retrieved March 12, 2011 from http://books.google.ro/books?id=J3XzYCuDLNYC&pg=PA32&dq=westley+maclean+communication&hl=ro#v=onepage&q=westley%20maclean%20communication&f=false.

19. Gudykunst, W. & Mody, B. (2002). Handbook of International and Intercultural Communication. Sage Publications Inc. Retrieved March 12, 2011 from http://books.google.ro/books?id=0FYtvfvpphIC&pg=PA184&dq=kincaid+communication&hl=ro#v=onepage&q=kincaid%20communication&f=false.

20. Casmir, F. (1994). Building Communication Theories. Lawrence Erlbaum Associates, Inc. Retrieved March 12, 2011 from http://books.google.ro/books?id=uSMmA3Z0k5QC&pg=PA167&dq=business+communication+theory&hl=ro#v=onepage&q=business%20communication%20theory&f=false.

21. Daniells, L. (1993). Business Information Sources. University of California Press. Retrieved March 12, 2011 from http://books.google.ro/books?id=ps7UaqHktLkC&pg=PA229&dq=business+communication+theory&hl=ro#v=onepage&q=business%20communication%20theory&f=false.

22. Gibson, R. (2000). Intercultural Business Communication. Oxford University Press. Retrieved March 12, 2011 from http://books.google.ro/books?id=qa3Vhhd4IGsC&printsec=frontcover&dq=business+communication+theory&hl=ro#v=onepage&q=business%20communication%20theory&f=false.

23. Blundel, R. (2004). Effective Organizational Communication. Pearson Education Limited. Retrieved…[continue]

Cite This Dissertation:

"Business Communication The Business Environment" (2011, March 12) Retrieved December 2, 2016, from http://www.paperdue.com/essay/business-communication-the-environment-3791

"Business Communication The Business Environment" 12 March 2011. Web.2 December. 2016. <http://www.paperdue.com/essay/business-communication-the-environment-3791>

"Business Communication The Business Environment", 12 March 2011, Accessed.2 December. 2016, http://www.paperdue.com/essay/business-communication-the-environment-3791

Other Documents Pertaining To This Topic

  • Business Communication With Other Cultures

    Business Communication Across Cultures Business Communication is a necessary challenge that each person faces daily. Communication is an aspect of business that is necessary to success and achievement. Many countries in the world are industrialized to the point where their culture is in what is called the information age or the digital age. Digital technology, social media, and information technology are prominent aspects to life, communication and business. This paper will examine

  • Business Communication Relating Redundancies Check

    " According to Short, Williams, and Christie (1976; cited by Van Den Hooff, Groot & De Jonge, 2005), Social Presence Theory notes that "communication media differ in the degree to which they can communicate (or simulate) the social presence of the communication partners through the use of social cues (both verbal and nonverbal cues)." This theory purports that if a medium can only communicate limited social cues, communication partners do

  • E Mail in Business Communication E Mail History Relation

    E-Mail in Business Communication E-mail: History, Relation, and Impact on effective Business Communication Email in Business Communication Electronic Mail Impact of Email to Business Communication Implications of Emails as Business Communication Tools Email is an important form of communication in today's organization that is increasingly seeing a geographical dispersal of the workforce. To communication tool has replaced traditional business letters and memos in preference for email memos. The research carried out a review of literature on

  • Business Communication Philosophy of Business Communication

    Philosophy of Business Communication - Philosophy - Communication - Philosophy of business communication Elements of effective business communication Sender/Encoder Message Channel of communication Why business communication elements are important? Role of sender Role of communication channel and feedback system Communication plays an important and fundamental role in the conduct of business. The business organizations have a variety of structures and dissemination of information within and outside these structural barriers is a complex task for employees and business managers. Organizations cannot communicate

  • Business Communication Effective Communication in Business Is

    Business Communication Effective communication in business is increasingly an important tool for management. This need arises from the rapid use of e-mail and technological communication like video-conferencing and instant messaging, which is replacing traditional business letter and memos. Business letters were used for providing complete and sound businesslike information and professional messages. The messages were formal in tone that social or e-mail messages sent to friends. In the business world, I

  • Business Proposal Economic Business Proposal

    Business Proposal Economic ( business proposal ) Option Elms hotel and spa operated only as a hotel in the previous years but it's due to offer spa services after renovation. The number of customers that visited the premises asked for spa services hence the need to include the services. The market for hotel and spa services is wide ranging from those who visit the premises only for a day to those who

  • Business Communication Is a Necessity in a

    Business Communication Communication is a necessity in a firm for ensuring effective interaction between employees and the management (Hartley & Bruckmann, 2001, pg 345). Communication also determines the code of ethics in a business and should be observed strictly (Mehrabian, 2007, pg 234). A firm's business revolves around people in the external environment, the employee team as well as its clients. Every individual in the firm must be accorded respect and


Read Full Dissertation
Copyright 2016 . All Rights Reserved