Coca Cola Company Overview Coca-Cola essay

Download this essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from essay:

Typically, buyers have the ability to switch their tastes from one soft drink brand to the other.

Barrier to Entry: It is very difficult to enter the industry due to several factors:

First, a new firm will need to implement economic of scale to enjoy cost reduction and compete favourably within the industry. To establish economic of scale, a new firm will require huge capital investment ranging from several millions of dollar. Huge capital needed to enter the industry serves as a barrier for a new firm. More importantly, a new firm will need to overcome the tremendous marketing muscle to establish market presence within the industry, and entering into the industry requires substantial capital. Moreover, government regulation is another factor making entry into the industry very difficult. Regulations such as Soft Drink Inter-brand Competition Act are making the new entry nearly impossible in the U.S. market.

Assessment of the Industry

Overall assessment of the industry reveals that firms within industry have been able to record super normal profits yearly because of the difficulties a new firm will face to enter the industry. While buyers have ability to switch their brand loyalty from one firm to the other, substantial capital needed to enter the industry make firms in the industry to continue to record high profits yearly. While the industry is very profitable, the economic of scale and government regulations are making the new entry nearly impossible.

Part C: Competitor Analysis

Soft Drinks and Beverage industry is highly competitive. Top firms within the industry are Coca Cola, Pepsi Cola, Dr. Pepper, and Nestle. However, Coca Cola competes under the non-alcoholic beverage segment, and the beverages segment is highly competitive, consisting of several companies. Coca Cola competes in several geographical regions, and the company competes with local retailers and local companies. Thus, competitive factor has special impact on the Coca Cola business, which includes pricing, sales promotion programs and the introduction of new packaging. (Annual Report, 2010). As being revealed in Table 1, competitions have an impact on the revenues of Coca Cola. Companies such as Nestle and Pepsi Cola are ahead of Coca Cola with reference to the total revenues. Within the industry, Coca Cola is ranked second in market capitalization with $152.22 billions.

Table 1: Direct Competitor Comparison

The Coca-Cola Company

Dr Pepper Snapple Group Inc.


Pepsi Cola Inc.

Industry (Soft Drinks / Beverages

Market Cap:








Qtrly Rev Growth (yoy):






Revenue (ttm):





Gross Margin (ttm):






EBITDA (ttm):





Operating Margin (ttm):






Net Income (ttm):





EPS (ttm):






P/E (ttm):






PEG (5 yr expected):






P/S (ttm):






Source: Yahoo Finance (2012).

Part D: Opportunities and Threats

Economic slow down within United States and other countries is one of the threats that Coca Cola is facing. Recent economic recession is having a significant effect on the purchasing power of people making many consumers to slice their consumption rates. The effect is having impact on the company revenues. Intense competition within the industry is another threat that the company is facing. Several big, medium and small companies are competing with Coca Cola within the industry and this is having impact on the company market capitalization. At the end of 2009 fiscal year, there was a decrease of 0.7% in the company revenue. The decrease in the revenue of Coca Cola was attributed to the significant low sales in its brands. Despite the threats facing Coca Cola within the industry, the company is enjoying several opportunities.

First, fast growing Hispanic population in the U.S. will boost the sales of Coca Cola. An average adult Hispanic has between three and five children, which are more than national average. Increase in the population of Hispanic will increase population of younger generations making the sales of soft drinks to increase. Population increase in the emerging market will also enhance the sales of Coca Cola. Typically, Coca Cola operates in several emerging markets; and increase in the population and increase in the standard of living of people in the emerging economies will boost the sales of Coca Cola.


Coca Cola is one of the global top producers of soft drinks with headquarter in the Atlanta, United States. Analysis of Coca Cola reveals that the company is enjoying huge economic of scale making Coca…[continue]

Cite This Essay:

"Coca Cola Company Overview Coca-Cola" (2012, January 31) Retrieved December 10, 2016, from

"Coca Cola Company Overview Coca-Cola" 31 January 2012. Web.10 December. 2016. <>

"Coca Cola Company Overview Coca-Cola", 31 January 2012, Accessed.10 December. 2016,

Other Documents Pertaining To This Topic

  • Coca Cola Company and Pepsico Investment

    The total asset turnover ratio on the other hand indicates that just as is the case with the fixed asset turnover ratio, the Coca-Cola Company has been less effective in the utilization of all its assets in sales generation. The inventory turnover ratio is essentially a measure of the number of times the inventory of a business entity is replaced or sold within a given period of time. In the

  • Coca Cola s Strategies Coca Cola s Business Strategy Is

    Coca-Cola's Strategies Coca Cola's business strategy is built upon differentiation. It uses both types of differentiation, quality and branding, to set itself apart from its competition. The success of Coca Cola is literally built upon the strength of the Coke brand, even though Coca Cola now markets thousands of products in addition to the original Coca Cola. This branding has proven a significant source of the company's strength, as seen when

  • Strategic Analysis The Coca Cola Company This Paper

    Strategic Analysis: The Coca-Cola Company This paper examines the Coca Cola Company, and whether its mission, vision, and values statements reflect the company's actual approach to business. While the paper concludes that, taken individually, the mission, vision, and values statements are insufficient to apprise stakeholders of Coca Cola's future goals; taken together they form a strong picture of where Coca Cola is and where it wants to be in the future.

  • Pre Analysis of the Coca Cola Company NAICS

    Pre-Analysis of the Coca Cola Company NAICS A good resource to find an industry's North American Industry Classification System (NAICS) code is the NAICS association website Porter's five forces Supplier power Two resources to look at supplier power are: To this day, Coca-Cola still imports coca leaves which are used to manufacture cocaine in the United States, accessible at; and, The first resource discusses how Coca-Cola is the only company that

  • Coca Cola Initiative Coca Cola s Recent and

    Coca Cola Initiative Coca Cola's Recent and Ongoing Integration Initiative: Legal Implications and Recommendations No company continue to prosper without continuing to grow and adapt -- markets and operating environments are in a constant state of evolution, and companies must respond in kind in order to maintain efficiency and profitability, and to ensure that their products and distribution methods are in keeping with market demand. Many company adaptations are achieved through subtle

  • Coca Cola Marketing Strategies in

    For nutritionists, who continue to issue dire warnings about the obesity epidemic, a diet soda surge is good news, although the soda industry discounts the link. The shift to diet is being felt across the industry, including the many small regional soda companies. Coca-Cola operates in a highly saturated industry, as there are many, many competitors for cola products. Some companies manufacture highly competitive goods, such as PepsiCo, which

  • Coca Cola External Coca Cola s Industry Conditions According to

    Coca-Cola External Coca-Cola's industry conditions, according to the Five Forces analysis, are generally favorable. The environmental conditions, according to the PEST analysis, are also generally favorable. This means that with few obstacles, Coca-Cola should be able to achieve its business objectives. NCAIS Code The industry code for Coca-Cola is 312111: Soft Drink and Ice Manufacturing (U.S. Census Bureau, 2007). Porter's Five Forces Porter's Five Forces explain the ability of firms to earn profits in their

Read Full Essay
Copyright 2016 . All Rights Reserved