Culture Industry the Cultural Industries May Be Essay
- Length: 5 pages
- Sources: 5
- Subject: Anthropology
- Type: Essay
- Paper: #75413879
Excerpt from Essay :
The cultural industries may be described as the "industrially produced commercial entertainment -- broadcasting, film, publishing, recorded music -- as distinct from the subsidised "arts" -- visual and performing arts, museums and galleries" Galloway & Dunlop 18). Films/movies, radio and publications compose a system which is homogeneous in every sense. The media that is technological in nature also demonstrates a standardization and homogeneity. The aim of the television is to synthesize both film and radio. This is the reason why the culture industry is developing at a very fast rate and this progression has directed this industry to predominant impacts. Cultural products are important for the reason that they bear identity, ethics/principles and help a society to advance economically and socially. When people of a society make endeavors to preserve and promote their cultural diversity, such attempts encourage the development of cultural industries (Horkheimer & Adorno 95). However, there is a big difference between the cultural industry and the popular arts of the previous times (when technology was not so advanced) and the contemporary era.
In this contemporary era, the cultural industry has made the entire humanity to move across the sieve of the culture industry. In the previous times, the movie goers experienced film as the replica of the world outside. However, times have changed drastically and now the movie-goers have turned out to be the guideline of the producers. The passionate and unblemished techniques have enabled them to reproduce practical objects and this ease of skills has enabled them to demonstrate that the exterior world is the uncomplicated extension of the world that is presented on the display. The mechanical depiction has furthered this purpose especially since the sound film has conquered it. The technology has greatly impacted the cultural industry by making real life and movies appear like two peas in a pod. The sound films have captivated the audiences as they connect with the reality in a direct manner (Horkheimer & Adorno 99).
Television and Media
It has been a long time that the culture industry and all its associated elements were introduced to provide amusement to the people. The culture industry holds significant importance as it has executed the earlier form of arts into an energetic force. It has provided the world with products that have refined and advanced the cultural elements everywhere. The cultural industries have proved as more and more important for the national economies all over the world and have also contributed a lot in improving trade on a global level (Horkheimer & Adorno 104). A number of leading economies in the world have cultural industries as the major export earners such as Bollywood in India. Today, the culture industry has been successful in taking over the humanizing legacy of the industrial and border line democratic system. It allows everyone to get entertained equally. In the previous times, it was not the exact case. The society is now more adaptive and everyone is influenced by the cultural industry and the products it offers. The fact that every household has access to satellite channels and contains a television is a major reason why every aspect of life is now influenced by the cultural industry.
The literature has been greatly impacted by the advancement of culture industry. There was once a time when just few writers were tackled by thousands of book-lovers and readers. However, the whole scenario transformed in the twentieth century as the press extended. The advancement of press placed innovative ideas before the readers and made them aware about politics, religion, science, employment opportunities etc. In ways that were not known to them before. This progression made a lot of readers become writers. The letters to the editor section granted them the opportunity to become occasional writers at first. This has been drastic as now every other European is able to express his/her feelings thorough various platforms. Along with this change in the character of literary work and writers, technological advancements have added a lot in the advancement of culture industry. The new technologies have been able to change the nature of entertainment in a number of ways and as a result, there has been a drastic change in the production and distribution cost as it has lowered. On the other hand, the worldwide demand for such technological innovations has increased. Moreover, the Internet is playing a crucial role in evolving the global entertainment. As far as the American culture is concerned, its power has influenced and reached to every nook and corner of the world through the films' distribution via satellites. It is also important to mention here that even the content providers whose businesses are small have been enabled by technology to flourish and prosper. Thus, it won't be incorrect to state that the cultural industries have promoted cultural identities and values at both national and international heights.
Popular art is described as "any dance, literature, music, theatre, or other art form intended to be received and appreciated by ordinary people in a literate, technologically advanced society dominated by urban culture" ("popular art"). In the twentieth century, the popular art was found to be generally reliant TV, photography, press, CDs, radio, etc. through which it could be reproduced or distributed. In the late decades of the twentieth century, the main medium for the circulation of popular art and entertainment was the television that without a doubt earned the major position in doing so. However, popular art was also made famous through motion pictures but when compared with TV, it did not get as much popularity as through TV. The main objective behind popular arts usually is to express narrative ideas for the reinforcement of non-contentious beliefs and thoughts. It also aims to maintain and preserve popular institutions for the creation of identity in a specific societal group. Popular art can be differentiated as it demonstrates changing styles at a rapid momentum. It is also distinguished due to its refinement and continuous accessing of features from different forms of arts including elite, folk, etc. ("popular art").
An important aspect that needs consideration is that popular art that was mostly created anonymously is not seen nowadays. In the present era, the popular art has turned out to be a product of consumption that the whole human population absorbs. The development of arts took place in a very different era as compared to the present one. It was typified and had other uses in the previous eras when it was introduced. People who created art had power of action that is not worth mentioning. However, it is a crystal clear fact that the new techniques have caused astounding advancement in the different fields of popular arts. People have adapted and made precisions according to the demands of globalization and the contemporary needs. Every form of art has changed and they now have specific physical components that are entirely new as they have been affected by the modern human knowledge and dominance. For the last several decades, everything has changed including the time and space. Therefore, immensely powerful innovations must be expected in the future that would have the capability of transforming the entire arts' technique of the arts. Popular arts have been under great transformations and it is not an untold secret that sooner or later the artistic inventions would be affected that may bring incredible alterations in every facet of art (Benjamin).
Now and Then -- The Impact on Society
There is a very deep and diverse impact of cultural industries on the hundreds and thousands of self-employed artists and actors. The companies that have national and international foundations including tourism, media, retail etc. are also deeply influenced by the mentioned forms of arts and industry. Cultural industries also benefit non-profit organizations whose aims…