Delivering Superior Customer Value Term Paper

Download this Term Paper in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Term Paper:

Superior Customer Value

The purpose of this research paper is to identify value proposition for SAP software, the paper will also identify their strategies for optimizing communications and delivering customer value. The paper will make considerable attempt to discover the status of SAP on customer service, marketing, and organizational responsiveness and how they create and/or deliver superior customer value. Discussion will be mainly based on macro environmental and micro environmental factors, which affects the organizational environment and the business of the company. Initially the paper will provide brief background of the company and its formation so that the reader can gain effective information regarding the inception and development of SAP software. The paper will also present a conclusion based on the relative findings and information, which will be discussed throughout in the paper.

INTRODUCTION OF THE COMPANY:

"Founded in 1972, SAP is the recognized leader in providing collaborative business solutions for all types of industries and for every major market. Headquartered in Walldorf, Germany, SAP is the world's largest inter-enterprise software company, and the world's third-largest independent software supplier overall. We have a rich history of innovation and growth that has made us a true industry leader. Today, SAP employs over 29,600 people in more than 50 countries. Our professionals are dedicated to providing high-level customer support and services. By deploying the best technology, services, and development resources, SAP has delivered a business platform that unlocks valuable information resources, improves supply chain efficiencies, and builds strong customer relationships."

http://www.sap.com/company/

The company was formed in the year 1972, from there on the organizational authorities are working hard to make this company on top of the world. The authorities have worked very hard to develop strategies and methodologies, which could help them in providing the customers with the products, which they really need. SAP is the world's largest inter-enterprise software company. The company has gained this status in a period of many years; the organizational authorities and the employees have worked hard and cooperated with each other to flourish the business of the company. The analysis and researches show that the company has gained such heights of success y delivering superior quality services to their customers. The organizational authorities are aware of the fact that the customers are the ultimate people on whom the entire business depends upon therefore; special consideration sand attention is paid to the demands and wishes of the consumers.

THE STATUS OF SAP:

It has been noted that SAP is serving its customers from many years and they apply suitable strategies for communication and for managing the affairs of the organization. The strategies of the company depends on their value proposition, a value proposition is regarded as an added benefit brought by a company that justifies price and positioning.

"The value of solving everyday IT business tasks for its customers is obvious to SAP, which is hoping not only to add revenue through delivery of the packaged services but also to reduce frustration among customers working to integrate tools or add capabilities to its complex systems. SAP is also hoping that customers view its quick-fix projects as more attractive than the process of finding and working with additional applications vendors. SAP has been working hard of late to reduce the perception that its enterprise systems can be challenging to work with. By deploying the best technology, services, and development resources, SAP has delivered a business platform that unlocks valuable information resources, improves supply chain efficiencies, and builds strong customer relationships."

http://zdnet.com.com/2100-1104_2-5208191.html

Excellent customer service, marketing, and organizational responsiveness are the major factors, which are responsible for the deliverance of superior quality services to the customers. After analyzing the status of the company it can be rightly said that SAP has made considerable efforts in stabilizing its strategies and it has applied all the methodology, which could prove successful in gaining the attention of the ultimate customers. The company makes regular researches and conducts surveys to know and gather information about the likes and dislikes of the customers, the researches also investigates about the needs and demands of the ultimate consumers. The organizational authorities develop friendly relations with the employees so that they can also help them in fulfilling the demands and needs of the ultimate consumers. The SAP and its authorities have evolved various strategies which are suitable for fulfilling the demands of customers and therefore, they are continuously making success in the business because they believe on the importance of the customers.

MICROENVIRONMENTAL FACTORS AND MACROENVIRONMENTAL FACTORS:

"The environment in which an organization operates can be divided into two components: microenvironment and macro environment. The microenvironment refers to the factors that are in close proximity to the organization, whereas the macro environment refers to the larger societal and natural forces. One such macro environmental variable is the natural environment. This includes the availability of raw materials, climatic conditions, geographic terrain of the marketplace, and impact marketing, to name a few factors" http://myphlip.pearsoncmg.com/phlip/mpviewie.cfm?vieid=1573& vbcid=1932

The organizational authorities pay special consideration to the micro environmental factors as well as macro environmental factors. These two factors read much important in structuring the strategies of the organization and these factors have to be considered by the strategy makers in order to adapt suitable strategies for the deliverance of services to the customers. The macro environmental factors read related to natural environment whereas the microenvironment factors are related to the organization itself. The organizational authorities state that:

"Micro environmental factors of which you need to keep abreast include:

Markets. You should profile consumer markets that you plan to target in your project.

Customers. Be sure to profile your potential customers or clients, along with their needs, buying behavior and attitudes toward the project and your organization.

Competition. You must know your major competitors' strengths and weaknesses, along with the sizes and trends in their market share.

Public affairs. Be aware of your reputation in the public arena. If the people you are trying to serve have doubts about your organization or proposed project, your objectives might be difficult to achieve."

http://www.stlouisfed.com/community/self-study/pages/unit2.html

The organizational authorities of the SAP pay special consideration to the microenvironment factors and they develop strategies after analyzing the relative microenvironment factors. These factors are observed closely and the strategies are based on the analysis and observation of microenvironment factors. The main concept and ultimate goal of the SAP and their organizational authorities is to develop effective and suitable strategies and to stabilize the dealings with the customers. The importance of micro environmental factors and macro environmental factors cannot be neglected and therefore, the organizational authorities of SAP pay special importance to these factors so that appropriate strategies can be evolved.

CONCLUSION:

The paper will present a conclusion by answering the following questions related to the research study:

-Does the study support or reject your hypothesis?

The study is based on the analysis and observation of these strategies of SAP, the hypothesis is also related to the topic and the study do supports the hypothesis regarding the SAP and delivery of superior quality services to the ultimate customers. The study has discovered the relative factors, which are linked with the strategies and methodologies of the SAP software organization.

-Does the study support or contradict previous research?

The study do support the previous researches and these researches have also stressed on the point that SAP software organization is an excellent business corporation hose authorities are continuously involved in developing new and effective strategies regarding the delivery of quality services to the customers.

-Is the study conclusive or is further research needed?

The study is conclusive in nature because it has discussed all the related factors, which are linked with the organization and its ultimate goal of delivering superior quality services to the customers. Further research is not needed in…[continue]

Cite This Term Paper:

"Delivering Superior Customer Value" (2004, May 15) Retrieved December 8, 2016, from http://www.paperdue.com/essay/delivering-superior-customer-value-171399

"Delivering Superior Customer Value" 15 May 2004. Web.8 December. 2016. <http://www.paperdue.com/essay/delivering-superior-customer-value-171399>

"Delivering Superior Customer Value", 15 May 2004, Accessed.8 December. 2016, http://www.paperdue.com/essay/delivering-superior-customer-value-171399

Other Documents Pertaining To This Topic

  • Delivering Superior Customer Value

    Wal-Mart and the Delivery of Superior Customer Value The paper will identify Wal-Mart's value proposition and their strategies for optimizing communications and delivering superior customer value. Researches will be made on the Wal-Mart, the history of Wal-Mart and their status on customer service, market and organizational responsiveness and how they create/deliver superior customer value. The paper will review the strategies and methodologies, which are used by the management of the Wal-Mart regarding the

  • Superior Customer Value

    Superior Customer Value Beginning in 1998, Harrah's decided that it wanted to change its business culture from an operations-driven company that viewed every casino as a stand-alone property to a marketing-driven company with a holistic view of its properties and customers (Blight and Turk, 2004). The organization structure was revamped to become a national distribution network with a single, unifying brand. The company was then able to execute its corporate growth

  • Customer Value Funnel Approach The Reference Appends

    Customer Value Funnel Approach. The reference appends four sources in APA format. Marketing The "customer value funnel approach" (p. 153) is a highly significant implement for clearly comprehending and evaluating business mechanisms and other marketing-related critical situations. Besides a priceless strategic marketing framework, this approach focuses on the satisfaction of customers, the main marketing target of various giants in the business industry to reap the benefits of high productivity and massive

  • Customer Value Countrywide Delivering Customer

    The real estate concept is very different in Great Britain. It consists of a system of bidding and auction. Still this obstacle did not stop Countrywide's management from seeing a wave of change. Many other companies had already seen Great Britain as an entry point into the rest of Europe. These success stories are Safeway, Wal-Mart and Pizza Hut to name a few. The means to acquiring a ready-made

  • Customer Expectations in the Hospitality

    For any hospitality services business to attain the role of trusted advisor they must consistently keep these elements of the proposed Services Expectation Model synchronized with each other. The approaches companies take to create Cooperative Advantage of accomplishing improved organizational performance on the one hand and superior customer value on the other require the prerequisite of their being a tightly coupled integration between Validation and Reinforcement of Trust and Social

  • Marketing Customer Value

    Insurance Company. Identify the relevant macro-environmental factors (level 1) in the case study. What impact do these factors have on the focal organization? To the extent which the customer base and potential customer base of Time Insurance Company (Time) share the concerns of the global business community, these shared concerns serve as a template for appropriate professional behavior. These not only include matters that might (when improperly handled) prompt litigation against

  • Customers Attitudes Towards Own Labels

    Tesco, the largest UK company, employs 260,000 people. This corporation has global aspirations and has come a long way in a relatively short period of time" (2003, p. 3). According to the company's promotional literature, the employment figure for 2003 has almost doubled today, as shown in Table 1 below. Table 1 Current Key Figures for Tesco Category Statistic Staff worldwide 472,000 Staff in the UK 287,669 Stores worldwide 5,008 Total stores in the UK 2,545 Extra 13 Homeplus Superstore Metro Express OneStop Number of markets 14 Which markets China, Czech Republic, Hungary,


Read Full Term Paper
Copyright 2016 . All Rights Reserved