Dove Shows No Love How Essay

Download this Essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Essay:

Though, the act of mothers teaching their daughters is one that only some females can identify with. Similar to the print ads, the commercials do not address those girls and women that are foster children or were abandoned or do not have a mentor of any type. Again, it seems that those groups that would, stereotypically speaking, benefit from a self-esteem movement are being overlooked by Dove, and are furthermore being neglected as members of the female entity. Furthermore, the commercial is implying that all mothers have a high enough self-esteem to teach their daughters to be positive about themselves; though, this is certainly not the case. For instance, a well-known psychotherapist who specializes in treatments of eating disorders with families asserted that, mothers with "unresolved body image concerns and disturbed attitudes towards eating and weight management are passed down" to their children, as a legacy of sorts (Natenshon). How are these mothers being addressed in the Dove commercials? How are these commercials helping the mother's self-esteem issues? Failing to address and acknowledge groups of females that do not fit the classic mother prototype ultimately has a negative impact on women and the generations to come. By not addressing all the parts of whole female entity in the commercial and print campaign, it will have a negative impact on the individuals that it does fail to address. Women that cannot readily identify with the image in front of them could lead to them having a more negative self-perception.

Dove, in their "movement of self-esteem" campaign has indirectly marginalized certain sub-groups of the female gender. By choosing these types of women in their media campaign, Unilever, a major corporation with a strong global presence, has reinforced the standard of "real" beauty, which according to the ads are people with flawless skin, a healthy body, a beautiful smile and tame hair; instead of celebrating individuality- a woman with tattoos, a teenager with acne or a young woman who is disabled. The distorted image that corporate America has created of women is one that marginalizes and drives girls and women deeper into the self-esteem issues that may already be present.

It is also imperative to note that the self-esteem media campaign that Dove launched was specific to women implying that society knows that self-esteem issues are rampant among the fairer sex thus depicting women as a weaker and feebler relative to males. Dove managed to neglect all women by using them as the subject of and the target audience in their national media campaign. The sequence of thinking that Dove wanted to initiate was that these "normal" women with "real beauty" did not have a problem with their bodies or themselves and were using Dove products, hoping to catalyze women who did have self-esteem issues to buy Dove products and feel as jovial as the women did in the print ads and commercials. As one women's blog stated, "Dove is merely profiting from the illusion of enhancing the self-esteem of women while simultaneously reinforcing the message (and myth) of firming cream to eliminate cellulite as a necessary part of a healthy body image" (Rivas).

After careful examination of the print and commercial ads that Dove launched as a part of their "movement in self-esteem" campaign for women, it seems that only some women's self-esteem benefited from the campaign while others were marginalized; but, more importantly this media campaign created a weak image of women as an entity. It should leave women saying that they have no love for Dove.

Works Cited

"A New Vision." Dove Features- Videos. Web. 21 March 2011. .

"Dove." Campaign for Real Beauty. N.p., n.d. Web. 21 March 2011. .

Dreisbach, Shaun. "Shocking Body-Image News: 97% of Women Will be Cruel to Their Bodies Today." Glamour n. pag. Web. 21 Mar 2011. .

Hintz-Zambrano, Katie. "No Love for Dove- Women Don't Like Models Who Look Like Them." Lemondrop. 26 March 2010. Web. 21 March 2011. .

Natenshon, Abigail. "Empowered Parents." When Parents Have Eating Disorders. Abigail H. Natenshon, n.d. Web. 21 March 2011. .

Rivas, Nathan. "Campaign for Authenticity." Beauty Bunch Blog. 07 October 2010. Web. 21 March 2011. .[continue]

Some Sources Used in Document:


Cite This Essay:

"Dove Shows No Love How" (2011, March 23) Retrieved October 22, 2016, from

"Dove Shows No Love How" 23 March 2011. Web.22 October. 2016. <>

"Dove Shows No Love How", 23 March 2011, Accessed.22 October. 2016,

Other Documents Pertaining To This Topic

  • Rita Dove Is Perhaps the

    " Obviously, I personally wouldn't expect Rita Dove to stick with strict literary conventions without part of her poems' charm to be lost. It is interesting to note her attitude towards her African-American identity, as well as towards her presence as a woman poet. Asked in an interview whether she saw herself as an African-American poet, she answered that she was an African-American and she was a poet, so that altogether

  • Sweet Dove Died by Barbara

    She does not appear to know what she wants, instead just amusing herself constantly. For Lenore, her relationships are what she does to pass the time. While Lenore has an interest in Humphrey and James, neither of them are likely to result in happy relationships. It seems that this is part of the reason she is interested in them, despite neither relationship having a future. For Lenore, happiness is

  • Pessimism in Poetry Pessimism in

    " The point made by the poet is similar to the poem above. The reference to John, The Father of our souls, shall be, John tells us, doth not yet appear; is a reference to the Book of Revelations, at the end of the Bible. That despite the promises of an Eternal life for those who eschew sin, we are still frail and have the faults of people. We are still besought by sin

  • Mounument to Ingenuity the Decameron

    Per cio che, secondo che egli le mostrava, niun d' era che non-solamente una festa ma molte non-ne fossero, a reverenza delle quali per diverse cagioni mostrava l'uomo e la donna doversi abstenere da cos' fatti congiugnimenti, sopra questi aggiugnendo digiuni e quattro tempora e vigilie d'apostoli e di mille altri santi e venerd' e sabati e la domenica del Signore e la quaresima tutta, e certi punti della

  • Exegesis of Hosea 11 1 11

    The people of the kingdom, seeing nothing wrong with this, built their own altars throughout the land. Baal and Ashteroth were worshiped openly, sanctified by King Ahab and his wife, Jezebel. Sacred prostitutes were part of this new idolatry. It was one of these that Hosea took as a wife, and then utilized this imagery of God's love for Israel, in that he would rescue them by buying them

  • Mrs Dalloway Emotional Themes Virginia

    " Both Clarissa and Septimus think about the same quotes. "Fear no more the heat o' the sun / Nor the furious winter rages." This phrase first comes to Clarissa's mind when she sees it in a book. It "appears twice before it becomes a part of Septimus's thought, where it ironically reassures him just before his death." Clarissa and Septimus are both sensitive individuals with deep emotional issues. While Clarissa

  • Jesus Teachings Prayer & Christian Life He

    Jesus' Teachings, Prayer, & Christian Life "He (Jesus) Took the Bread. Giving Thanks Broke it. And gave it to his Disciples, saying, 'This is my Body, which is given to you.'" At Elevation time, during Catholic Mass, the priest establishes a mandate for Christian Living. Historically, at the Last Supper, Christ used bread and wine as a supreme metaphor for the rest of our lives. Jesus was in turmoil. He was

Read Full Essay
Copyright 2016 . All Rights Reserved