How the airport management activities will have to adapt to the low cost airline community (e.g. charges structure)?
The management of London Southend will have to be more accommodating to LCCs. This is because; these carriers have a choice of airports that they can fly into. To adapt to these new realities, executives will have to offer a superior product with lower costs. The way that this can be achieved is to have lower fees in comparison with other facilities. Then, implement a program of continually updating and improving upon the physical plant. Once this occurs, is when the airlines will see the economic benefits of using London Southend vs. others.
At the same time, the management structure will have to become more responsive. This means that there must be a clear channel of communication between: Stobart Air and Stobart. The way that this can be achieved is to offer select executives with the company, a position on the Board of Directors. This will allow them to see how the changes in the industry are impacting the airport. Once this takes place, is when everyone will be able to respond to the needs of LCCs before others. This is the key in being able to remain competitive. As a result, the completion of the low cost terminal is an objective that will illustrate how management is working with these carriers.
What the benefits will be to the airport in the future if it takes this course of action and what other partners may assist in this process.
The benefits to the airport in the future will be that London Southend will become a major hub for LCCs. This is because the majority of them are continually looking for alternative routes, inside many of the more popular destinations. As, the lower fees and more modern infrastructure; will help the airlines to realize that they are receiving a greater value for their money. This is when London Southend will become a popular alternative for other carriers. The real key for this approach to work is to offer these airlines more in comparison with what they are receiving now. Over the course of time, this will encourage larger numbers to begin using the facility on a regular basis.
At the same time, local communities must work with the unions and other organizations to ensure that the costs remain low. This is important, because travelers will often compare fees, their experiences and total amount of services when utilizing a particular airport. If the community can work with these groups to address these objectives, they will improve the image of the facility. This is when there will be a transformation in operating environment and the levels of satisfaction. Once this occurs, it means that the London Southend Airport will be able to gain market share by involving different groups in the process. This will help everyone to realize how they are playing a part in the long-term success of the facility.
Clearly, the construction of the low cost terminal at London Southend Airport will have a positive impact on the region. This is because the facility is strategically located in the vicinity of the 2012 Olympics. It is also undergoing, tremendous amounts of modernization. These factors mean that the development of the airport will provide London with another alternative (which can handle increasing amounts of traffic). Over the course of time, this will address the transportation needs of the region by providing everyone with a cheaper alternative.