Generic Grand & Specific Strategies for Your Essay

Download this Essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Essay:

Generic, Grand & Specific Strategies for Your Individual Project

A strategy is a statement that will be used to achieve long-term objectives. Strategy is about two things, deciding where you want your business to go, and deciding how to get there. For this study we will look generic strategy, grand and specific strategies and how they are likely to be applied to help the Sikorsky Support Services (SSSI) attain its long time objectives based on competitive advantage, the object of most corporate strategy.

SSSI is an organization that provides aircraft maintenance and manufacturing services support for global commercial and military organizations. It is a global leader in this field.

Porter, (1998) It is worthy to note that Generic strategies provide customers with what they want at a better price, or more effectively than others.) In this case, Sikorsky Support Services (SSSI), would rather choose whether it will compete on price, or by being more effective than others. In simple terms it implies, it may decide to cut down its prices but bear in mind competitors are likely to follow suite, or by improving on its product which I choose as the best option, or by focusing on a specific customer.

In selecting a generic strategy for Sikorsky Support Services, I would go for one that demonstrates a level of knowledge that meets or exceeds the requirements and is well supported so that it can be in place to achieve its long-term goals. My justification for this chose is due to the fact that Sikorsky is a global leader in the aircraft service industry. In that case, the organization due to its repute and ability it will have an incentive to be innovative and continuously improve while focusing on its specific customer (the government).

Besides that there is a growing need for innovative products especially military jets due to the various conflicts in the world. Sikorsky should not increase the price of the aircraft due to the shaky United States economy which may call for the government cutting on military spending. To avoid loosing its customers especially the government due to the shaky economy, the organization should focus on a wider market by ensuring that its product are differentiate even though selling at the same price. Porter, (1980) Companies that differentiate offer their customer high perceived value.

Differentiated goods and services satisfy the needs of customers through a competitive advantage. This allows companies to desensitize prices and focus on value that generates a comparatively higher price and better margin. The benefits of differentiation require producers to segment markets in order to target goods and services, generating higher than average price. (Porter, 1998) For this case, Sikorsky should differentiate its products even though it will incur additional costs in creating their competitive advantage. The costs will be off set by the increase in revenue generated by sales.

Grand strategies that would be ideal for the organization would need to demonstrate a level of knowledge that meets or exceeds the requirements and is well supported. (Fukuyama, 2010) Why? Other competitors are coming out strongly and it is capable of carrying out such strategies even though they mean an increased cost, this will be covered by huge sales. The grand strategies include: concentration, market development, product development, innovation, horizontal integration, divestiture, and liquidation among others.

The reason I advocate for the above grand strategies to work with generic strategies is because Sikorsky has established itself as capable and quite innovative and that is why it is a global leader in the aircraft service industry. In that case, it will be in place to put the above strategies in to place and help the organization become a leader in production, sale as well as cut a competitive edge in other areas.

Sikorsky places a premium upon innovation in its aircraft technology and this shows how innovative it will be even in future. Sikorsky has a strong market but which is limited and primarily contract business with the government. Few substitutes exist for the type of technology sold by Sikorsky demonstrates a unique market that will help it attain its long-term goals. In the future, the organization can develop a wider market and this can be achieved by being innovative- which Sikorsky already demonstrates to attract a wider market.

A product is the most important element of an organization and which it sells to the customer. The product should be unique and meet the needs of the customer. (Porter, 1998) Sikorsky will be required to obtain higher quality of materials to improve on the end product, which should create the company's high-tech products that are better than of its competitors such as Lockheed.

For an organization to have a competitive advantage and to attain long-term goals it must also apply alternative strategies. A firm may chose to focus on one of the following; value discipline, product leadership, operational excellence and customer intimacy. In this particular case, Sikorsky will require to demonstrate a level of knowledge that meets the requirements. Alternative and specific strategies work to enhance and support the generic and grand strategies and so they hold significance too.

Sikorsky has to maintain a value discipline which it boasts of having achieved. Being a global leader in the aircraft industry shows that it is a value oriented company and for it to realize its long-term objectives, Sikorsky must maintain value discipline as well as its mission and vision.

Besides that the organization must also demonstrate excellence in its operational. I say that it should demonstrate a level of knowledge that meets operational excellence because for years it has been reputed to being a pioneer in matters of excellence and this is something that has seen it rise to be a global leader, fail to do so, then it will be taken over by its close competitors. For instance the organization needs to note their main competitors Bloomfield and Boeing have already created unmanned helicopters. "They [Sikorsky] are behind the curve a little bit, in that other manufacturers around the world have been looking at unmanned versions of traditional helicopters for years

For any business or organization what so ever, customers are essentially their most important component. Because of this customer intimacy must be developed and nurtured for long-term benefits of the company. The benefits of customer satisfaction extend beyond gaining more business. Customer satisfaction has to begin with the delivery of customer value through products or services. This is not enough and the organization has to nurture a relationship with a customer, with a quality of engagement with the customer, and timely access to critical information.

And just like the company's mission states, that the company pioneers in flight solutions that bring people home everywhere... every time and it and also goes ahead to add that, "safeguard and delight customers" as well as uphold ethical standards, embrace collaboration and challenges, and uphold a high standard of quality" Sikorsky must always develop an intimate relationship with its clients because fail to do this, they will loose them to the competitors.

Many organizations fail to align their mission, vision, goals and strategies. This could be attributed to the fact that each of these documents is created separate in isolation of others.

Another reason could be because most organizations do not look at their mission, visions and goals that often hence tend to forget their content. Sikorsky mission is 'We pioneer flight solutions that bring people home everywhere…every time" It is quite evident that it completely describes what the company provides - flight solutions, hence just as a mission is supposed to do it articulates why Sikorsky exists. The overall strategies of Sikorsky are to provide flight solutions hence aligning with the mission of the organization.

The vision on the other hand is a summary of the…[continue]

Cite This Essay:

"Generic Grand & Specific Strategies For Your" (2011, September 07) Retrieved October 25, 2016, from

"Generic Grand & Specific Strategies For Your" 07 September 2011. Web.25 October. 2016. <>

"Generic Grand & Specific Strategies For Your", 07 September 2011, Accessed.25 October. 2016,

Other Documents Pertaining To This Topic

  • Generic Strategies That a Company Can Employ

    generic strategies that a company can employ to derive competitive advantage. These are a low cost provider strategy, broad differentiation strategy, niche strategy based on lower cost, niche strategy based on differentiation and best-cost provider. The low cost provider strategy builds the company around the concept of having lower costs than any competitor. This approach allows the company to offer lower prices to the consumer than its competitors can offer.

  • Generic vs Name Brand Drugs

    309). The abbreviated approval process authorized by Hatch-Waxman lets generic drug manufacturers use the same clinical data that the original manufacturer used to obtain FDA approval, thereby avoiding these expenses. In this regard, Greene emphasizes that, "Whereas the pioneer drug manufacturer must incur great expense and undergo rigorous scrutiny when it files an new drug application (NDA) to secure FDA approval, a generic manufacturer may file an Abbreviated New Drug

  • Investigations Workplace Violence

    Workplace Violence Everyday in the United States millions of Americans leave their homes and enter the places of their employment. Captain Among these millions, most report to work unaware of the prevalence of workplace violence or fully understand the gamut of actions that represent such violence. It is typical of the media to only report high profile cases including a former employee or a worker losing control - the most

  • The Philosophy of Neo Confucianism

    Neo-Confucianism is a philosophy which was born from the need to explain the existence of man and the universe in a manner which was just as complex as the Buddhist one. The philosophers which belong to this school of thought took the core of the Confucian philosophy and enriched it with contributions from other philosophies. It can also be stated that neo-Confucianism is a reaction to various provocations of philosophical

  • Grand Corruption

    Grand corruption is a serious issue throughout the world which has led to the development of many different laws. The United Nations defines grand corruption as "corruption that pervades the highest levels of a national Government, leading to a broad erosion of confidence in good governance, the rule of law and economic stability ("United Nations Convention against Corruption")." Grand corruption is such a concerning issue because of the costs associated

  • Grand Jury Needed

    Grand Jury: Needed or Not? The United States is the only common law jurisdiction in the world that still uses the grand jury for purposes of screening criminal indictments. The grand jury issues an indictment for crime only if based on the evidence that has been presented it finds that there is a probable cause for one to believe that a crime has been committed by the suspect .this is unlike

  • Lesson Plan Amp Reflection I Didn t Know

    Lesson Plan Amp; Reflection I didn't know what state you are in so was unable to do state/district standards! Lesson Plan Age/Grade Range; Developmental Level(s): 7-8/2nd Grade; Below grade level Anticipated Lesson Duration: 45 Minutes Lesson Foundations Pre-assessment (including cognitive and noncognitive measures): All students are reading below grade level (5-7 months) as measured by standardized assessments and teacher observation Curricular Focus, Theme, or Subject Area: Reading: Fluency, word recognition, and comprehension State/District Standards: Learning Objectives: Students will develop

Read Full Essay
Copyright 2016 . All Rights Reserved