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Also, IBM neglected gaining a more dominant position in the nascent industry in that period by allowing another corporation to take over the business of programming the new computers. Therefore, IBM missed this incredible opportunity which might have granted the company a dominant position on the market at that time.
IBM has shown its innovation capabilities not only in technological areas, but in strategy models also. The company's negotiation strategy became a successful model followed by enterprises all over the world, regardless of their object of activity, size, or environmental conditions. IBM developed a negotiation process that may be applied in any area. The IBM model is based on relating differently with each client, by adapting strategies according to the client's profile, behavior and requirements and developing a strategy based on these traits. IBM strategists have identified several client types: the businessman, the optimist, the pessimist, the hesitant, the impatient, the impulsive, the arrogant, the suspicious, the grumpy, and the false one.
The IBM strategic negotiation model is based on very coherent and very well designed steps so that they lead to closing the deal. The IBM model has the following phases: establishing contact, researching the needs and buying motivations, presenting the product, handling objections, obtaining consensus, closing the deal.
IBM diverse holdings
The International Business Machine Corporation has always promoted diversity, even when it is related to IBM International Holdings. IBM International Holdings has branches spread all over the world. The diversity of IBM holdings offer the company a larger series of opportunities, in various areas. This way, the company can expand towards various areas of activity.
However, in exchange of diversity and the advantages it presents, there is a certain disadvantage: the diversity of IBM's holdings jeopardize their control, which might become defective in certain cases, unless the adequate measures are taken.
Future outlook for IBM
The enterprises future is based on collaborative thinking (IBM, 2006). The internal changes for IBM will refer to the organization itself, and not on its employees, as did the previous strategies for IBM. However, innovation and research will still be the most important aspects at IBM, since the company brought about 200 business and technology students to its various research labs across the world (Metz, 2003).
The IBM Business Consulting managing partner Ginni Rometty stated that IBM will continue to acquire business-process-outsourcing service companies in the future: "it's reasonable to conclude that our strategy going forward would link acquisition to our high-value space" (McDougall, 2005). IBM technology will be used for improving the operations of business-process-outsourcing operations that the company will acquire in the future. Besides improving these operations, IBM specialists are thinking about making them uniquely different also.
IBM's CEO has a very unique overview on the company's future strategy: "the Internet did change everything (the crash of the New Economy notwithstanding). In a hyperconnected world, IBM's clients needed to become "on demand" companies, their every business process exquisitely calibrated to respond instantly to whatever got thrown at them. And to help them, IBM would have to do exactly the same thing," the IBM CEO stated.
The company's future strategy will focus on:
Building client partnerships - key clients will benefit from ongoing, collegial relationships with the company, based on mutual strategic interests that will reward both the clients and the company. This is called a win-win strategy.
Collaborative influence - the interdependence created between the company an its clients will build strong commitment across organizational boundaries to a common purpose
Embracing challenge - building in others the belief of creating and innovating the business
Enabling growth - changing the systems and processes that interfere with growth and performance
In the future, IBM will invest in even more in its operations: hardware, software, services, financing, research, and technology. IBM's business model will continue to support two main goals: helping the company's clients to succeed in delivering business value by becoming more efficient and competitive by using business insight and information technology solutions; and continuing making strategic investments in services and technologies which present the highest long-term growth and profitability potential based on the value delivered to the company's clients. Also, the company will not neglect its employees and the communities it operates in.
IBM, as one of the largest, oldest, and most successful enterprises in the world, has always been focused on innovation. The company's determination for creating innovative, high-value products and services recommends it as one of the most successful corporations worldwide. The company even sacrificed its incomes during World War II for developing its research activity, which led to the company's future success and leadership on the global market.
The company represents a model not only in technological areas, but also in management in strategy related domains, as its strategies are often applied by various companies all over the world, regardless of their object of activity, size, or environmental conditions.
IBM led the way in many areas. It also contributed, and it continues to contribute to technological development worldwide. IBM sets an example of development itself. After years of stagnation, the company has reinvented itself in the 1990s, changing its direction from hardware to software and consulting.
The company has been reinvented itself ever since, by renewing periodically its portfolio of products and services. The company expands its portfolio of products and services, but it also exits the products that do not present growth potential for the company on the long-term. This is why International Business Machines Corporation is such a supple and flexible company, despite its age, size, and great portfolio.
IBM's strategy. Management discussion (2005). International Business Machines Corporation and Subsidiary Companies. Retrieved April 22, 2007 at http://www.ibm.com/annualreport/2005/md_3strategy.shtml.
The future of the enterprise (2006). IBM United States. Retrieved April 22, 2007 at http://www.ibm.com/ibm/ideasfromibm/us/enterprise/mar27/global_innovation.html.
Metz, Cade (2003). A Glimpse of IBM's Future. PC Magazine online. Retrieved April 22, 2007 at http://www.pcmag.com/article2/0,4149,1216006,00.asp.
McDougall, Paul (2005). IBM's Future Is in Business-Performance Transformation. InformationWeek online. Retrieved April 22, 2007 at http://www.informationweek.com/story/showArticle.jhtml?articleID=56900493.
Tischler, Linda (2004). IBM's Management Makeover. Fast Company Magazine online. Retrieved April 22, 2007 at http://www.fastcompany.com/magazine/88/ibm.html.
IBM (2007). Wikipedia, the free encyclopedia. Retrieved April 21, 2007 at http://en.wikipedia.org/wiki/IBM.
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"IBM International Business Machines International" (2007, April 22) Retrieved October 28, 2016, from http://www.paperdue.com/essay/ibm-international-business-machines-38366
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International Business Machines Corporation in detail. The paper is divided into three distinct parts with the corporate history constituting the beginning of the paper followed by the structure of the corporation, its shareholders, officers and the board of directors. The last part before the conclusion unfolds the precious information pertaining to the financial status of International Business Machines Corporation. The Works Cited eight sources in MLA format. Business Law Entrepreneurs set
IBM Competitive Forces Competitive Forces Analysis There are a number of potential factors that increase the competitive rivalry for IBM and other competitors in the field when looking specifically at cloud computing. There are a wide variety of both large and small companies providing cloud services. In addition to major companies like Microsoft and AT&T, there are also new entrants like Amazon, Rackspace, Google, and Salesforce.com (Konstantinos et al., 2009). These new
IBM vs. Microsoft Comparison Between IBM and Microsoft How different corporate emphasis upon hardware vs. software affects accounting practices and financial records IBM and Microsoft are two technological behemoths. Both companies have been criticized for de facto and de jure monopolistic practices within the software industry at different junctures of their corporation's life. However, from a financial and an accounting standpoint, both companies have distinctively different strengths as well as have exhibited distinct
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company International Business Machines, known around the world as IBM. IBM began in 1900, and has grown to become one of the world's largest and best-known names in computing and technology. In 1900, George W. Fairchild formed the International Time Recording Company in New York, which began the foundations of IBM. It incorporated several other timekeeping and computerized scale companies into one, and it continued to grow and merge with
As a result the revenue generated from the business is mainly in the form of commission for them. In case of the web sites operated by United Airlines themselves, the services are owned by them and therefore, the revenue is direct. (Abdollahi & Leimstoll, 2011) Another model used is the advertising business model. According to this model, the UAL provides advertisement to the companies. These companies then broadcast the advertisements
875). Often success introduces complacency, rigidity, and over confidence that eventually erode a firm's capability and product relevance. Arie de Geus (1997) identified four main traits for a successful firm; the first is the ability to change with a changing environment (Lovas & Ghoshal, 2000, p.875). A successful firm is capable of creating community vision, purpose, and personality, and it is able to develop and maintain working relationships. Lastly, a