- Topic: Business (general)
- Citation Style: None
- Length: 1 pages (537 words)
- Sources: 2 sources
- Paper: #36426031
We have many premium term papers and essays on Innovation based strategy……. We're the only site with ALL professionally written term papers, research papers, and book reports available to download. Our 200+ professional writers are always available to write a custom research paper.
Topic: Innovation based strategy vs speed stategy
Excerpt from :
Innovation versus Speed Strategy
The approach companies take in making strategic decisions regarding such critical aspects including their business model and value chain have direct implications on their ability to sustain themselves over time. The accumulated research shown by Dr. W Chan Kim and Dr. Renee Mauborgne in their best selling book Blue Ocean Strategy (Chain, Kim, 2005) illustrate that new, uncontested markets are created by the decisions companies make over time rather than high levels of research and development (R&D) spending or intensive mergers and acquisitions (M&A) to acquire patents. The differences between companies who rely on innovation-based strategies relative to those that rely on speed-based ones are most prevalent during the decision of when and how to launch new products. This specific decision is in fact quantified as the single greatest and profit-generating event in the analysis completed (Kim, Mauborgne, 2004).
Apple dominates innovation-based decisions and often looks to completely redefine a given marketplace through the sequence of product and service innovations developed. This mindset and resulting decisions within Apple to pursue a strategy of innovation and the development of an entire ecosystem for digital content including iTunes, iPods, and iPhones/iTouch devices has created a platform the company…
Cite this Paper:
"Innovation Based Strategy Vs Speed Stategy" (2009, July 05) Retrieved December 4, 2013, from http://www.paperdue.com/essay/innovation-based-strategy-20783
This essay and over 90,000+ other essays and term papers are available just for you!