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As research has shown, the approach companies take to making decisions about new opportunities can have a significant effect on their ability to create entirely new markets for themselves (Kim, Mauborgne, 2004). The reliance on creating an ecosystem that can flex across product generations and serve as a catalyst for innovation is evident in how Apple makes decisions with regard to product introductions (Jonash,?Koehler, Onassis, 2007). Speed and time-to-market are the competitive strategies most often used in the computer peripherals marketplace, as is seen in the speed of market introductions of Epson with new printing technologies (Saffir, 2005)
Ron Jonash,?Holger Koehler,?&?Iason Onassis.?(2007). The power of platforms.?Business Strategy Series,?8(1),?26-34.?
W Chan Kim,?&?Renee Mauborgne.?(2004,?October). BLUE OCEAN STRATEGY.?Harvard Business Review,?82(10),?76-84.?
David Saffir.? (2005,?May). NEW DEVELOPMENTS IN INKJET PRINTING: An Up-Close Look at the Latest & Greatest.?Digital Imaging Techniques,24-26.?[continue]
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