Innovation based strategy vs speed stategy

Length:  1 pages (537 words) | Sources:  2  | Citation Style:  None | Subject:  Business  (general) | Paper: #36426031 | Author:  

Note: Essay below may appear distorted but all corresponding word document files will contain proper formatting

Excerpt from:



Summary

As research has shown, the approach companies take to making decisions about new opportunities can have a significant effect on their ability to create entirely new markets for themselves (Kim, Mauborgne, 2004). The reliance on creating an ecosystem that can flex across product generations and serve as a catalyst for innovation is evident in how Apple makes decisions with regard to product introductions (Jonash,?Koehler, Onassis, 2007). Speed and time-to-market are the competitive strategies most often used in the computer peripherals marketplace, as is seen in the speed of market introductions of Epson with new printing technologies (Saffir, 2005)

References

Ron Jonash,?Holger Koehler,?&?Iason Onassis.?(2007). The power of platforms.?Business Strategy Series,?8(1),?26-34.?

W Chan Kim,?&?Renee Mauborgne.?(2004,?October). BLUE OCEAN STRATEGY.?Harvard Business Review,?82(10),?76-84.?

David Saffir.? (2005,?May). NEW DEVELOPMENTS IN INKJET PRINTING: An Up-Close Look at the Latest & Greatest.?Digital Imaging Techniques,24-26.?[continue]



Cite this Essay

APA Citation

"Innovation Based Strategy Vs Speed Stategy" (2009, July 05) Retrieved October 24, 2014, from http://www.paperdue.com/essay/innovation-based-strategy-vs-speed-stategy-20783

MLA Citation

"Innovation Based Strategy Vs Speed Stategy" 05 July 2009. Web.24 October. 2014. <http://www.paperdue.com/essay/innovation-based-strategy-vs-speed-stategy-20783>

CHICAGO Citation

"Innovation Based Strategy Vs Speed Stategy", 05 July 2009, Accessed.24 October. 2014, http://www.paperdue.com/essay/innovation-based-strategy-vs-speed-stategy-20783