Is the Concept of Flow Still Relevant Television Studies Essay

Download this Essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Essay:

Flow' still relevant? Television studies

Flow, as Csikszentmihalyi (1990) has instigated, portrays the condition in which populace are so engaged in an action that nothing besides it appears to be of major concern (p. 4). Flow was originally referred to elaborate the emotions of individuals who are associated to sports or a profession which requires utmost dedication during a most exuberant occurrence. Csikszentmihalyi (1977, p. 72) illustrates the status of flow as a tapering of the focal point of consciousness, so that extraneous observations and beliefs are cleansed away, by the absence of reticence, and by receptiveness to unequivocal objectives and explicit responses, and by a sagacity of management over the environment. Csikszentimihalyi's flow constituents have been sorted by Hoffman, Young and Novak (2000) into three basic phases, which namely are flow antecedents, flow occurrence, and flow consequences. Along with this sorting it also emphasizes that attentiveness and power are the essence of flow occurrence. Nonetheless, not a single doctrinaire execution of flow is present, based on which the execution of Csikszentimihalyi's findings, in an assortment, of stances have been regulated on the basis of preceding investigations. For example, in Chen (2000), to depict flow occurrence absence of reticence was utilized; in Hoffman and Novak (1996), tele-existence was entailed as a fresh and germane structure; and in Ghani (1995), to depict flow antecedent power was utilized.

The Information Technology and the World Wide Web have been the most noteworthy sections where the sundry forms of flow occurrence have been utilized. This flow has been scrutinized by Ghani and Deshpande (1994) in a setting resembling that of an office along with the presence of computer technology. The elements which determined flow in this representation entailed gratification and attentiveness which promoted the person to utilize the technology. Contrary to this in the World Wide Web framework, professed bounciness is observed as a facet of flow occurrence and it has been scrutinized by Chung and Tan (2004). Koufaris (2002) scrutinizes the pressure of flow occurrence on the internet buyers' objective to revisit, and mentions that the elements which has an impact on the buying behaviour on internet are namely; shopping gratification, attentiveness, and professed power. The flow phenomenon combined the internet has allowed the regular television viewers to not only download their favourite programs from the internet and play them when they feel that they can give it their full attention calls for whether the regular television programming is still one that stands a viable chance of retaining audiences or viewership.

Cognitive attentiveness is one of the crucial elements amidst the sundry assortment of flow occurrences and also TV programming; hence it has been utilized as it delineates the extreme level where the action attracts a person's concentration (Hoffman & Novak, 1996). Along with being abstractly congruous to flow conception, cognitive attentiveness is regularly being utilized as flow occurrence (Csikszentmihalyi, 1997; Novak et al., 2000; Skadberg & Kimmel, 2004). Albeit gratification is commonly utilized as flow occurrence but, we eliminate it in this particular paper. Hedonic information technology consumers mainly seek gratification in contrast to other attributes, and our description of PU entails convenience from gratification.

Csikszentmihalyi's (1990) declaration entailing that superior flow occurrence might result in enhanced personal attributes of a person, which would be of prolific and valuable nature, has been sustained by contemporary researches. Agarwal and Karahanna (2000) illustrated that cognitive attraction has a remarkable impact on PU in the World Wide Web. Yi and Hwang (2004) delineate the remarkable association of PU with flow occurrence in internet-based erudition framework. Li, Sun, and Zhang (2006) illustrate that cognitive attraction has a remarkable impact on student's opinion regarding the value of a university's website. According to the present investigations, when a person is extremely attracted towards watching mobile television, then he might believe that he is exploiting the facility of information technology to the fullest capacity (superior PU). In another way, when a person is extremely attracted towards watching recorded programs, even live ones, at his or her own convenience then having the programs flow or be scheduled to be in whatever format is not going to make much difference.

Is television still a source of depletion with the new downloading and recording structures set on the internet?

Television viewing has been marred by eminent cerebral personalities as a time-depletion and mental-rigidness routine and…[continue]

Cite This Essay:

"Is The Concept Of Flow Still Relevant Television Studies " (2011, March 15) Retrieved December 4, 2016, from

"Is The Concept Of Flow Still Relevant Television Studies " 15 March 2011. Web.4 December. 2016. <>

"Is The Concept Of Flow Still Relevant Television Studies ", 15 March 2011, Accessed.4 December. 2016,

Other Documents Pertaining To This Topic

  • Branding Is it Still

    Branding in the global marketplace "Brands should be viewed as markers in a global system of symbolic differences" (Cayla, 2008, p. 106). Julien Cayla and Eric. J. Arnould assert in their Abstract that scholars in the field of international marketing need to "revise some key premises and foundations" and think more along the lines of the being "culturally relative" and "contextually sensitive" when approaching global branding (Cayla, et al., 2008, p.

  • American Superconductor Case Study Founded in April

    American Superconductor Case Study Founded in April 1987 with $4.5 million in seed capital from an investment consortium (Google Timeline. American Superconductors. 2010); American Superconductor has grown into a "global leader in renewable energy, providing proven, megawatt-scale wind turbine designs and electrical control systems" (American Superconductors: Investors. 2010). The company works to "develop solutions and manufacture products to dramatically improve the cost, efficiency and reliability of systems that generate, deliver and

  • Media and Cultural Studies Term

    Set 2: United Kingdom Media The Guardian Across the ocean, Phillip French wrote a review in the United Kingdom-based newspaper, The Guardian on the 10th of October, 2004. The review did not flatter this particular movie in the least. French categorized the film as popular fare, keeping in vein with Chadha's earlier works, and still having nothing clever to offer. "Chadha, as she has shown in her previous pictures - Bhaji on the

  • Supply Chain Management Hypothesis Defined Concepts of

    Supply Chain Management Hypothesis defined Concepts of SCM and the evolution to its present day form Critical factors that affect SCM Trust Information sharing and Knowledge management Culture and Belief -- impact on SCM Global environment and Supply Chain management "Social" and "soft" parameter required for SCM Uncertainties This chapter aims to give an outline and scope of the study that will be undertaken in this work. The study lays out the issues faced by manufacturing organizations when it comes

  • Wal Mart Case Study Wal Mart Faces

    The Price-Sensitive Affluents, Wal-Mart has learned (Wal-Mart Annual Reports) is more interested in finding an exceptionally good deal and not necessarily concerned about the shopping experience. This is particularly true as one of the strongest factors influencing the execution of their strategy, the emerging global recession during this timeframe, takes hold. Again as with the Price Value Shopper and the paradoxical purchasing patterns of the Brand Aspirational segment show,

  • Preferences in Learning Between American

    The trainer will then focus on the steps to be taken to develop new skills. For example, if the trainer wants to talk about motivating, leading, negotiating, selling or speaking, it is best to start with what the learners do well before showing some chart on Maslow's theory, Posner's leadership practices, or selling skills from some standard package that has been develop elsewhere. Many foreign trainers make grave errors

  • Pierre Schaeffer s Musique Concrete Pierre

    The basic materials might include tin cans, fragments of speech, a cough, canal boats chugging or natural snatches of Tibetan chant (all these are in a work called Etude Pathetique). Musical instruments are not taboo: one piece used a flute that was both played and struck. Differences in balance or performance can also be used to extend the range of materials. All of this is very similar to the way

Read Full Essay
Copyright 2016 . All Rights Reserved