Living Company Harvard Business Review Term Paper

Download this Term Paper in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Term Paper:

Living Company

De Geus, Arie. (2002). The Living Company. Boston: Harvard Business School Publishing.

Instead of being a typical management book on what should and should not be done to perpetuate the status quo, author Arie de Geus drew on his experiences within Royal Dutch/Shell, research from biologists and psychologists, and the study of multinational corporations or companies with a great deal of longevity. Instead, De Geus believes that companies that want to succeed commit to develop all their employees at all career stages to their maximum potential. The four major principles to this are:

Sensitivity to the corporate environment -- Long-lived companies pay attention, learn, adapt, and evolve as circumstances require.

Persona -- Successful organizations are cohesive and have a strong sense of identity that helps them build a shared community.

Tolerance -- These successes are patient, typically more decentralized, less hierarchical, and give a wider spread of decision making authority, but are tolerant of non-core activities, dissent, and changing paradigms.

Frugality -- These organizations are fiscally conservative, but not selfish; Instead, they invest in their own growth and prefer to use options instead of being forced into compliance.

Chapter Title -- The Lifespan of a Company

Chapter Summation -- Successful organizations have been the lifeblood of Western Civilization for the last 500 years. Yet, most companies never really grow to realize their full potential. The few companies that have lasted for hundreds of years have many

Definitions/Terms -- Global diversification: the ability to ensure the organization evolves as necessary in a climate of globalism, community of humans.

Integration of Knowledge -- Uses a multidisciplinary approach to integrate history, sociology, business, and psychology to form a broader picture of what the key elements are in successful organizations.

Evaluation of Presentation -- Author uses a socio-cultural, historical approach to define issues that allow certain organizations to exist over centuries, not decades. The author evaluates the success of companies in their longevity, since 40% or so fail within a failure rate of under ten years, on an international average. Really, what tends to happen, is that most companies fail to achieve what it is they are really capable of, instead relying on the status quo and short-term goals, or "because their managers focus on the economic activity of producing goods and services, and they forget that their organizations' true nature is that of a community of humans" (3). This begins our journey into what it takes to be successful in business, and the reasoning behind it.

Question -- Is there a relationship between the half-life of technology and the manner in which companies are or are not successful in evolving to the next phase of consumer needs?

Chapter Title -- The Shift from Capitalism to a Knowledge Society

Chapter Summation -- It is no longer necessary for the modern organization to choose either profit (usually quick profit) versus longevity. Both are interwoven since over the past several hundred years the global economy has shifted from the wealth of tangible goods (land, factories, etc.) to wealth from what people know about doing x, y, or z (knowledge).

Definitions/Terms -- Profit vs. longevity; knowledge economy, scarcity of production and resources, guilds and unions

Integration of Knowledge -- Integrate post-World War II economic and sociological theory (rising leisure class, more suburban, automobile, role of technology) into thesis about the way the new economy is set up.

Evaluation of Presentation -- Since knowledge is not always tangible, there must be a balance between human resource allocation and knowledge management. Thankfully, technological improvements have resulted in the ability to store and manage a great deal of information so that as human capital evolves (moves, expires, etc.) the actual knowledge of what makes the organization work is not lost. There are so many positives about the idea of knowledge management in the knowledge economy: easier training, longevity with the company and therefore the company itself, greater satisfaction with the job, greater contribution to the overall positive nature of society, which is win-win for all.

Question -- What tools are needed for a company to remain successful in a knowledge economy?

Chapter Title -- The Memory of the Future

Chapter Summation -- Learning is perception and we humans are particularly suited for cognitive communication and memory. Open, extroverted companies that encourage learning will succeed in the long run because they view life's foibles as challenges rather than

Integration of Knowledge -- The smart and successful organization has a hypothesis already in place -- a contingency plan integrating all facets of the organization, for what might happen if a portion, or all, of their resources run out or are interrupted in some manner. Technology changes, even faster now than 100 years ago. e. So too, do the companies of the early 21st century need to use their knowledge bank and human resources to not only understand the marketplace of today, but rather than exploiting dying industries as cash cows (e.g. yellow pages, etc.), invest into future growth and train and develop staff for future possibilities. By thinking forward, innovation becomes more commonplace.

Evaluation of Presentation -- By managing an organization based more on knowledge and customer service (good-will), one can more easily adapt to drastic changes in the marketplace. This evaluation scenario takes the place of relying solely on prediction and moves the organization from being a single sourced entity (e.g. fuel for x only) to a company that can provide energy solutions for a variety of clients in numerous geographical regions using global technology and development issues.

Question -- Are there sound tools that can be used to help mitigate the issue of future trends in x marketplace?

Chapter Title -- Tools for foresight

Chapter Summation -- Typically, when human beings learn something, they react to that stimuli and do something to either protect their investment or improve the chances for success. However, there are a number of tools that successful companies use to improve their ability to succeed in the future.

Definitions/Terms -- future trending, economic models, futurism, mental time paths

Integration of Knowledge -- Knowledge-based factual information is required in almost every business application, but it is the multidisciplinary approach to a broader set of stimuli that guarantees success in the marketplace.

Evaluation of Presentation- Management is not simply managing products. Nor is it simply managing people and their impact on the project. Rather, effective management takes the customer as a lifespan event, human resource knowledge, and the use of all available technological resources available to take steps to prepare the organization for the future. This may cause discomfort because there are certain products, tastes, and even events that may cause drastic paradigm shifts in both the internal (company) and external (consumers, raw materials) universes. The companies that success embrace this ongoing process and take steps to actively and aggressively find ways to manage their position with the universe, ostensibly without blinders on Question -- Since the process of finding ways to improve future performance are continually evolving, what can an organization do it the present to be more likely to succeed in the future?

Chapter Title -- Decision Making as a Learning Activity

Chapter Summation -- Taking on the role of lifelong learning within the organization, the process of applying information and human capital to issues and problems becomes part of the job experience, and certainly one that makes the company more successful in the long-term.

Definitions/Terms -- decision making process, proxy leadership, brain tank, intellectual fuel, cybernetic terms, mental models

Integration of Knowledge -- Integration of knowledge = leadership; leadership = multidisciplinary input and strategic direction; strategic direction = success. To be effective in this, pulling from multiple disciplines and learning modes is essential.

Evaluation of Presentation -- The key points to understanding an appropriate learning process that leads to robust and strategic leadership roles takes on four categories: 1) Perceiving or developing mental models about the event, issue, or crisis; 2) Embedding that information -- explaining how we see it as an individual, and then come to terms with agreement and externalizing; 3) Concluding -- Gradually, shared understanding calls for action plans -- "what might happen if," and 4) Acting -- taking the learning model forward and tactically planning and executing an event or series of events that will have a positive impact upon the issue that caused #1 in the first place. This, for successful organizations, is a continuous loop

Question -- How does the ebb and flow of social, political and economic culture (external) impact the role of decision making within the modern organization?

Chapter Title -- Only Living brains learn

Chapter Summation -- Living and existing are two different things -- but it is only the living and vital brain (or thinking being) with appropriate knowledge-based tools, that is poised to make the jump from existing (day-to-day tactical, putting out fires, reacting) to really living (vital strategic organization, forward thinking, taking charge of the situation, moving continually forward).

Definitions/Terms -- paradigm shift, innate knowledge, thinking vs. doing, shared experience, group…[continue]

Cite This Term Paper:

"Living Company Harvard Business Review" (2011, September 30) Retrieved December 11, 2016, from

"Living Company Harvard Business Review" 30 September 2011. Web.11 December. 2016. <>

"Living Company Harvard Business Review", 30 September 2011, Accessed.11 December. 2016,

Other Documents Pertaining To This Topic

  • Business Plan Idc Interiors Aims

    [2: ] The primary research of the Auckland market presents the following sectors for consideration for the new venture: The demographics in the target market include: college going and married women with children who either are working mothers or stay-at-home mothers; this makes the age group anywhere between 25 to 55; the overall annual income of the household is more than AUS $100,000; the property owned by the target individual

  • Business Ethics Company Overview Ethics and Code

    Business Ethics Company Overview Ethics and Code of Conduct Guiding Principles Our Ideology; Our Objectives; Our Core Values that shape us; As a part of my Business Ethics lesson I have a task to criticize and improve my company's code of ethics, before doing that I want to briefly explain about my company; MLS Holding and what we do? The most effective statements in regard to business ethics are rooted in the strategic vision of an organization

  • Business Information Systems

    Business Information Systems Advantages Internet Electronic Commerce The Internet has much to offer companies like FedEx and UPS. More and more businesses like FedEx and UPS are realizing the long-term advantages and benefits they stand to gain from engaging in electronic commerce. For one companies like these can handle scheduling, shipping and tracking all using the World Wide Web. E-commerce offers businesses several unique advantage, none the least of which is the

  • Businesses and Information Technology

    Strategic Planning in IT IT Impact on Service Industry Performance Cooperative Competitive Competitive Advantage Implementation of IT Innovations 1992 U.S. VALUE-ADDED AND EMPLOYMENT BY INDUSTRY AVERAGE ANNUAL GROWTH IN GDP PER HOUR, MAJOR SECTORS OF THE U.S. ECONOMY Management TASKS IN BUREAUCRACY VS ADHOCRACY ORGANIZATIONS This paper addresses the following problem statement: "Without information technology (IT), a business will not be able to compete globally in any industry, nor in any market it wants to enter. It will

  • Business Product Liability and Assumption

    ... If gun manufacturers are responsible for violence, why not the makers of the steel used in the guns?" (Levy, 2004, p. 80) The application of the principles of assumption of risk and product liability to incidents that are ever more removed from the ideal usage of the product or service eventually creates a situation in which all are liable for everything and everyone. The notion of choice upon which assumption of

  • Create New Business Mini Business Plan

    Equipment Needed Market Analysis Situational Analysis Target Market Segmentation Geographical Segmentation Demographic Segmentation Market Targeting Differentiation and Positioning Strengths and Weaknesses of Venture Market Opportunities and Threats Competitor Analysis Management Plan Founders Experience Organizational Chart Financial Plan Project Investment Startup Costs Essentials of financial Plan Pro forma income statement Pro forma Balance Sheet Assessment of Risk External risks Financial Risk Contingency Plan Production Plan Manufacturing Process Machinery & Equipment Equipment Required Operational Plan General Operating Hours Flow of order for goods and services Layout Human Resource Technology utilization Abstract The paper is a business plan for a new business which is aimed to create a new

  • Green Business The Only Hope

    Unless this model is fundamentally reformed as to take into account the overall health of the planet, the prospect of a sustainable future looks grim. References Hawken, P., Lovins, A., & Lovins, H.L. (1999) Natural capitalism: creating the next industrial revolution. Boston: Little, Brown. Heuer, M. (2010). Foundations and capstone; core values and hot topics; ethics-lx; skytech; and the green business laboratory: simulations for sustainability education. Academy Of Management Learning & Education,

Read Full Term Paper
Copyright 2016 . All Rights Reserved