Access the organization's resources to actually deliver what it offers -- does the organization really have the resources, human or otherwise, to achieve this new idea?
5. Access technology -- is there market readiness of technology sufficient -- are technologies adaptive, or in place, that will allow this idea to flourish -- is it the right time?
6. Specify Opportunities in pragmatic and concrete terms- if launched, what are the actual benefits the organization would bring to the offering to achieve a win-win situation in the market?
7. Access opportunity attractiveness using as many resources available as possible -- in order to move forward, the company must assess the market's financial, technological, and competitive situations in a way that is realistic to the event (Stevens, 2006).
By doing this type of robust analysis, the organization...
In addition, by its very nature this exercise will help a company focus on its major competitors; how it stacks up against them, whether the market will hold another event, and what needs to be done internally and externally in order to go from planning to implementation,. Knowing one's competition helps one know the market in a better way, and to understand what customer choices are when faced with a buying decision.
REFERENCES
Cadotte and Bruce. (2003). The Management of Strategy in the Marketplace. Dallas, TX: Thomson/SouthWestern.
Stevens, R. (2006). Market Opportunity Analysis. Binghampton, NY: Best Business Books.
Market Orientation of Medical Diagnostic Units Dissertation for Master of Health Administration i. Introduction ii. Objectives iii. Description iv Administrative Internship v. Scope and Approach vi. Growth vii. Methodology viii. Hypothesis ix. Survey Questionnaire x. Research Design xi. Observation and Data Presentation xii. Test provided xiii. Analysis of findings Marketability of Patient Satisfaction Importance of Employee Satisfaction xiv. Conclusions and Recommendations xv. Bibliography xvi. Notes xvii. Appendices Market Orientation of Medical Diagnostic Units
A number of economists suggest that markets are efficient, but this efficiency is merely assumed. In this regard, Batten points out that, "There is no actual proof. It is virtually impossible to test for market efficiency since the 'correct' prices cannot be observed. To get over this hurdle, most tests examine the ability of information-based trading strategies to make above-normal returns. But the results of such tests do not
Training Needs Analysis Practices for Managers: A Study of Saudi Arabia Private Firms Training needs analysis (TNA) is defined by Mabey and Salman (1995:158) as a "process of collecting data which allows an organization to identify and compare its actual level with its desired level of performance." The authors also indicate that this performance could be interpreted as meaning the competencies and attitude necessary for the staff to do the
Mobile Marketing The Utility of Mobile Marketing in the Hospitality Industry: An Evidence Based Approach What is Marketing? Categories of Demand Hospitality Marketing Mobile Marketing Case Study Questions and Data Collection Issues in Application of Mobile Marketing Mark Twain once quipped that, "Many a small thing has been made large by the right kind of advertising. The truth of this maxim is as true in today's marketing reality as ever. Marketing can be understood primarily as a business philosophy
46). Likewise, Gillispie suggests that an incremental approach can be used to "test the waters" for even very small companies seeking to project an internationalized presence. In this regard, Gillespie recommends that companies, "Craft a scaleable master design that represents the major aspects of your business worldwide and anticipates the degree of localization that will be required in each market. The degree of localization can have a real impact
Managing All Stakeholders in the Context of a Merger Process Review of the Relevant Literature Types of Mergers Identifying All Stakeholders in a Given Business Strategic Market Factors Driving Merger Activity Selection Process for Merger Candidates Summary, Conclusion, and Recommendations The Challenge of Managing All Stakeholders in the Context of a Merger Process Mergers and acquisitions became central features of organizational life in the last part of the 20th century, particularly as organizations seek to establish and