Marketing Plan for Combined Home and Cell Essay

Download this Essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Essay:

Marketing Plan for Combined Home and Cell Phones:

Home and cellular phones have transformed the communications arena since they have revolutionized the perceptions of people regarding voice communications. Traditionally, home phones have been the most commonly used tools for voice communications while cellular phones remained inaccessible to many customers because of their high costs. However, in the past few years, both home and cell phones have been widely used as communication gadgets. The use of cell phones has been fueled by the investment of time and resources to develop the system's capacity and lessen their costs as well as the emergence of several cellular phone companies. While the traditional home phones are still in use across many residential places, cell phones have become increasingly common because they have been developed into large-scale consumer products. The focus on marketing both home and cell phones acts as a new positioning and beneficial diversification to acquire more market share.

Situational Analysis:

The telecommunications market and industry is characterized by increasing competition, particularly in the cellular phones sector. The increasing competition is fueled by attempts by different players to offer divergent kinds of plans, products, and services in order to attract more customers. Actually, several industry players are engaged in efforts to provide new products, plans, and services on a daily basis in order to attract customers from other companies.

With the increased competition in the industry, the telecommunications market is also characterized by increasing number of customers. While the home phones sector experiences minimal growth of the number of customers, the cell phones sector continues to experience significant increase rise in the number of customers. For instance, cell phones have become the actual consumer electronic devices with more than 59 million subscribers.

Through providing home and cell phones, we will be targeting all segments of people by offering products, plans, and services that meet their divergent needs or wants. For instance, the provision of both home and cell phones will help in targeting customers who can't afford cell phones and those who want to communicate while on the go. This will help in ensuring that customers who spend most of their time at home as well as those involved in frequent movements are catered for.

The political factors of the telecommunications industry that may regulate or control marketing the home and cell phones are the established government legislations on tariffs and products that can be produced. Some of these regulations include taxation policies, trade restrictions, environmental legislations, and employment laws. On the other hand, customers buying power is influenced by economic growth, inflation rate, and exchange rates. Social factors in the telecommunications industry are age distribution, emphasis on safety, the growth of the population, and career attitudes. The technological factors in this industry have an impact on outsourcing decisions, lessen minimal efficient levels of production, and reduce barriers to entry. Some of these technological aspects include R&D activity, technology incentives, automation, and rate of technological change (Singh, n.d.).

SWOT Analysis:

Similar to other industries, the telecommunications industry has strengths, weaknesses, opportunities, and threats that affect businesses. The strengths of marketing both home and cell phones include the firm's huge market share in both sectors, product diversification that meets the needs of various customer segments, and brand awareness. The other strengths include a reasonable pricing strategy of home and cell phones as well as the production of quality products for customers.

On the other hand, the weaknesses include the fact that these products do not target business people and the use of features that sometimes become uncomfortable. The opportunities in the industry include increase in demand for cell phones, expansion into new customer target segments, and collaboration with other firms within the market. The telecommunications industry is also characterized by several threats such as difficult expansion into certain markets, increased competition, downward pricing strategies, and decline in the demand for home phones.

Marketing Objectives:

In order to gain a huge market share, expand into new markets, and offer products, plans, and services that meet the demands of customers, the firm will adopt marketing objectives that are geared towards accomplishing these goals. First, the firm will on target markets that provide the greatest market penetration i.e. The general users and personal users. This is coupled with plans to offer product and service packages that are suitably priced for each segment as well as those that suit the needs of every…[continue]

Cite This Essay:

"Marketing Plan For Combined Home And Cell" (2012, April 06) Retrieved October 26, 2016, from

"Marketing Plan For Combined Home And Cell" 06 April 2012. Web.26 October. 2016. <>

"Marketing Plan For Combined Home And Cell", 06 April 2012, Accessed.26 October. 2016,

Other Documents Pertaining To This Topic

  • Marketing Plan for Carnival Cruise

    Ocean Village is UK-based and is uses the differentiated experience of offering families the opportunity to define their own cruise itinerary (Kwortnik, 2006). There is freedom as to when passengers will eat, what they choose to participate in, and the concept focuses on breaking out of the mold of highly predictable and regimented cruise programs. The two remaining brands, P&O Cruises Australia and the Yachts of Seabourn, each have

  • Marketing Plan for New Evian

    The bottled water industry is an extremely dynamic one which has brought the players major revenues. Seeing the great potential for further profits, new companies have emerged and some of the already existent ones merged as to get better comparative advantages. Evian's main competitors are the Perrier Group, Aquafina and Dasani, and all these have engaged in marketing operations to differentiate themselves from the newly entered players and consolidate their

  • Marketing Management and Analysis Marketing

    Business users will be charged $45 a month for data. By giving back the revenue to the carriers, which they may use for subsidies, Apple is hoping to dramatically increase its volume, as well as sell more Macintosh computers to iPhone users" (Markoff 2008). This tradeoff illustrates an important aspect of marketing any new technology -- not only must the product be affordable, but so must the service itself. Apple

  • Export Business Plan

    Export Business Plan: Moldovan Cellular Phones Purpose-Why has the plan been written? The plan has been written in order to guide our mobile phone export business. Cell phones in Moldova are rapidly overtaking land phones as many cellular phones now provide Internet access and cell phone computers. SMS, MMS and broadband are becoming standard features on cell phones. Nonetheless, mobile phones are expensive in Moldova and not everyone can afford them. Furthermore,

  • Internet Marketing in Saudi Arabia

    ' Purchasing agents can place orders, gather information, and communicate with different organizations from any place at any time" (Martin & Hafer, p. 41). Following the introduction of the Internet, many purchasing departments and purchasing representatives were better able to engage in direct communications, order taking and fulfillment as well as the provision of technical support with their business counterparts abroad (Martin & Hafer, 2002). These authors add that, "The

  • International Business Plan Venture

    Al.); (Rahman, 136- 138) (Dasgupta) From the segmentation analysis and mobile content revenues forecast, the need for launching the low-cost and ultra-low cost mobile cellular phone business in India based on value-added services that can be incrementally added to consumers' accounts is preferable to concentrating only on price alone. Creating the unique value proposition for the service based on mobile content also is attractive to potential partners who are necessary for

  • Strategic Marketing Defining a Marketing

    P&G has very strong technical expertise, can provide labels on the redesigned packaging of Facelle showing how it excels in biodegradability, and is good for the environment. Millennial consumers thrive on sustainability and eco-friendly labeling as well and this will increase sales in this segment (Furlow, Knott, 2009). P&G will need to be careful to not over-state the sustainability of eco-friendly nature of the brand or it could potentially

Read Full Essay
Copyright 2016 . All Rights Reserved