Note: Sample below may appear distorted but all corresponding word document files contain proper formattingExcerpt from Research Paper:
Nike: Financial Analysis
The relevance of analyzing the financial stability and health of an entity cannot be overstated especially when it comes to the determination of the future performance of the concerned entity. This text undertakes an in-depth financial analysis of Nike, a well-known footwear, equipment, and apparel designer.
In seeking to conduct an in-depth analysis of Nike, I will amongst other things describe the company and its operations in significant detail, evaluate its vulnerability to financial threats, identify and discuss its financial trends, and discuss how its stock is likely to perform going forward. It is important to note that as I seek to further evaluate the financial performance of Nike, I will also rope in Skechers USA, Inc. A comparison of the two companies in this analysis will help in determining how well Nike is performing in its industry. A Nike competitor, Skechers happens to be in the same industry as Nike, i.e. The Textile -- Apparel Footwear and Accessories industry.
Nike: Company Overview
From the onset, it is important to note that "Nike, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of footwear, apparel, equipment, and accessories for men, women, and children worldwide" (Yahoo! Finance, 2013). Founded by Bill Bowerman and Philip Knight, Nike has built a name for itself as a leading and fashionable brand with an almost fanatical customer base from across the world. Using its extensive distribution network, the company presently covers areas as far as Africa and the Middle East. It also avails kit uniforms to athletic teams from all over the world.
Headquartered in Oregon, Nike which employs 44,000 fulltime employees offers its products in several categories - seven to be precise. These categories according to Yahoo! Finance (2013) are "running, basketball, football, mens training, womens training, NIKE sportswear, and action sports." It is however important to note that Nike also has interests in a wide range of other products including but not limited to athletic bags, kids' products, sports accessories and apparel, performance items such as protective equipment, and digital devices, etc. (Yahoo! Finance. 2013). Although the company has in the past made use of various outlets and partnerships to avail its products to customers, advances in technology and more so the growing popularity of ecommerce has seen Nike add internet sales to its sales roster. For this reason, the company according to Yahoo! Finance (2013) offers its products for sale "through its retail stores and internet sales, as well as independent distributors, licensees, and sales representatives." The company mainly targets athletes and urban youth. Nike's current CEO is Mr. Mark G. Parker.
Given that I will also be making use of Skechers USA, Inc. For comparison purposes in this discussion, it would be prudent to make a mention of the company's activities and operations in passing. In basic terms, Skechers USA, Inc. concerns itself with "the design, development, marketing, and distribution of footwear for men, women, and children" (Yahoo! Finance, 2013). Using advertising that is chiefly celebrity-driven, the company's brand image is largely stylish and trendy and for this reason, one could conclude that it mainly targets the urban youth and fashion conscious individuals. As Yahoo! Finance (2013) further points out, the company as of February this year had "116 concept stores, 118 factory outlet stores, and 61 warehouse outlet stores in the United States; and 36 concept stores and 18 factory outlets internationally."
An Evaluation of Nike's Vulnerability to Current Financial Threats
In seeking to evaluate Nike's vulnerability to a recession and higher interest rates, I will look into the entity's ability to not only settle its financial obligations (short-term) but also its long-term solvency. This will largely be possible through the computation of the firm's financial leverage and liquidity ratios.
A current ratio of 2.98 shows that Nike would not have any difficulty settling its obligations (short-term) should they become due. This is particularly the case given that a current ratio of more than 1 is an indicator that a firm's current assets are sufficient to cover its current or short-term liabilities. Given its high current ration, Nike does not seem to have any current liquidity problems and for this reason, the company is likely to remain solvent during and after the downturn in economic activity/recession.
Next, we have the debt ratio which according to Graham and Smart (2011, p.44) "measures the proportion of total assets financed by the firm's creditors." Thus as the authors further point out, a high debt ratio is often an indicator that a given firm is making use of a significant amount of borrowed cash to fund its activities. In our case, Nike has a debt ratio of 0.33 or 33%. This is an indicator that less than half of Nike's assets have been funded using debt. For this reason, one could say that Nike has a lower proportion of debt relative to its assets and thus its level or risk is low. Given that the company faces minimal risk with regard to debt-load, it is likely that it will navigate the recession quite easily. Further, the prevailing high interest rates are not likely to affect the company adversely. The lower debt ratio in this case also means that the business would find it easier to access additional loans to finance growth and expansion, especially given that lenders are more likely than not to advance loans to businesses whose long-term solvency is not under threat. This easy access to funds also means that Nike has an enhanced ability to withstand global competition as it could easily use the said funds to explore new markets, develop new markets, make the relevant acquisitions, and develop new products to remain relevant in the market.
When it comes to the debt-to-equity ratio, Graham and Smart (2011, p.44) observe that this particular ratio comes in handy in the measurement of a business entity's financial leverage. A debt ratio of 0.49 in our case indicates that Nike's debts (long-term) were 49% as large as the company's shareholder's equity. This is an indicator that the firm has not been very aggressive in funding its operations using debt. In that regard therefore, Nike's earnings are not expected to be volatile as a result of higher interest rates.
It should also be noted that Nike's special focus on the continuous improvement of its products could further enhance its ability to withstand global competition. According to the company's current CEO, Nike is fully committed to innovation (Nike, 2013). As the CEO further points out, it is through this core commitment to innovation that the company hopes to amongst other things continue being a leader in its industry (Nike, 2013).
In seeking to evaluate the financial performance of Nike, this section will focus on a number of financial ratios including profitability ratios, asset management ratios, and debt ratios. Comparisons will be made between the performance of Nike and another company in the same industry and sector.
1. Profitability Ratios
Gross Profit Margin
Return on Assets
Return on Equity
4. Asset Management Ratios
Total Asset Turnover Ratio
Using the figures outlined in the table above, it would be possible to not only determine Nike's stability and health but also its projected financial performance. To begin with, it is important to note that over the three-year period, the gross profit margin of Nike has been relatively stable, i.e. It has not significantly fluctuated. This is unlike that of Skechers which experienced a significant dip in 2011. In basic terms, the gross profit margin as Moyer, McGuigan, Rao, and Kretlow (2012) point out seeks to measure the profitability (relative) of the sales of a given business entity after the deduction of costs of sales. For this reason, this ratio according to the authors reveals how efficient the management of a firm is in coming up with pricing decisions and in production costs control. For this reason, an inadequate gross profit margin is an indicator of a firm's inability to settle its operating expenses. In the most recent financial year, Nike's gross profit margin was 0.43. This effectively means that what Nike is left with at the end of the day after deducting COGS-related expenses is $0.43. The gross profit margin in this case is slightly lower than that of Skechers and for this reason, Nike should in future adopt measures aimed at lowering its production costs.
Next, we have the return on assets ratio. In basic terms, this particular ratio seeks to establish how effectively the assets of a given entity are being used in profit generation. For this reason, a high…[continue]
"Nike Financial Analysis The Relevance Of Analyzing" (2013, June 14) Retrieved October 21, 2016, from http://www.paperdue.com/essay/nike-financial-analysis-the-relevance-of-91972
"Nike Financial Analysis The Relevance Of Analyzing" 14 June 2013. Web.21 October. 2016. <http://www.paperdue.com/essay/nike-financial-analysis-the-relevance-of-91972>
"Nike Financial Analysis The Relevance Of Analyzing", 14 June 2013, Accessed.21 October. 2016, http://www.paperdue.com/essay/nike-financial-analysis-the-relevance-of-91972
likeability is effected by management in the international workplace. It assumes a phenomenological approach to the notion of likeability, and is based on the idea that likeability in management is fundamental to achieving "connectedness" among employees and to inspiring the drive needed to ensure an organization's success. By conducting a survey of employees and managers from every major business continent of the globe (Asia, Europe, America, the Middle East),
The orchestration of all aspects of B2B marketing is significantly more complex and challenging as well, a point shown in the discussions. The researchers did find enough causality to create a model of value-driven marketing, and it does show that only through a continual focus and auditing of customer needs will B2B marketing reach the levels of performance in B2C markets (Leek, Christodoulides, 2012). There are also many limitations
It is useful to look at the general state of the economy and assess how this could impact the entity of interest. The general theory is that "in the absence of evidence to the contrary, […] the business will continue to trade in the normal way into the foreseeable future. This enables the account to assume that stock will eventually be sold, that fixed assets will continue to be
International Business Competitive strategy is the bedrock on which companies base business decisions to reach their targets and achieve profitability. Formulating and implementing strategies in international business is much more complicated and difficult task than doing so in home or familiar markets. Competitive strategy deals with the development of abilities by a firm to keep ahead of competitors in the fields in which it operates. Firms develop competitive edge in global
Consumer Psychology Persuasion lies at the heart of successful advertising and marketing campaigns. In attempting to persuade individuals and groups, advertising agencies and social psychologists face the enormous difficulty of changing attitudes. The following technique achieves attitude change by manipulating the underlying beliefs. Changing Beliefs. Although consumer attitudes are notoriously resistant to change, this technique achieves it through switching the focus of its attack away from the attitudes themselves and onto the underlying
Market Orientation of Medical Diagnostic Units Dissertation for Master of Health Administration i. Introduction ii. Objectives iii. Description iv Administrative Internship v. Scope and Approach vi. Growth vii. Methodology viii. Hypothesis ix. Survey Questionnaire x. Research Design xi. Observation and Data Presentation xii. Test provided xiii. Analysis of findings Marketability of Patient Satisfaction Importance of Employee Satisfaction xiv. Conclusions and Recommendations xv. Bibliography xvi. Notes xvii. Appendices Market Orientation of Medical Diagnostic Units
Supply Chain Management Hypothesis defined Concepts of SCM and the evolution to its present day form Critical factors that affect SCM Trust Information sharing and Knowledge management Culture and Belief -- impact on SCM Global environment and Supply Chain management "Social" and "soft" parameter required for SCM Uncertainties This chapter aims to give an outline and scope of the study that will be undertaken in this work. The study lays out the issues faced by manufacturing organizations when it comes