Sift Analytics Group Pte Ltd. is a company headquartered in Singapore and is the leading provider of enterprise software solutions in this country since 1999. The growth and size of the company is evident in its current numbers of customers given that it has more than 500 corporate customers in Singapore alone. Throughout the years, Sift Analytics Group Pte Ltd. has remained successful and profitable because of the numerous advantages associated with its products and solutions. The company's growth is also attributed to its ability to attract, retain, and grow its customer base. As a business to business supplier organization, Sift Analytics Group utilizes effective business marketing mix components to market its products and solutions to customers. The growth and profitability of this company can be understood through an Analytics of its supply chain and marketing channels, marketing strategy, and value proposition. Brief Background of the Company

Sift Analytics Group is the leading provider of enterprise software solutions that is headquartered in Singapore since 1999 ("About Us," n.d.). The firm's solutions work smoothly to provide organizations apparent, direct, and actionable insights into current performance and the capability to forecast future outcomes. Consequently, various customer groups including commercial, governmental, and academic organizations across the globe rely on its provided solutions. This has enabled Sift Analytics Group to obtain competitive advantage over its rivals and attract, retain, and grow its customers. In addition, the company currently has more than 500 corporate customers in Singapore alone. Sift Group profitability is attributed to its ability to enable organizations to achieve maximum returns on investment from data insights and achieve effective results. This is possible through rich industry solutions, proven practices, and professional services.

Supply Chains and Marketing Channels

The role of Sift Analytics Group is supply chain is a distributor with various participants involved in its supply chain. These participants include business development, sales or account manager, presales consultant, technical consultant, project manager, and support consultant. Business development focuses on lead generation through performing cold calls and research...

Presales consultant basically understands all main points, data and design solution architecture as well as articulating solutions whereas the technical consultant focuses on project delivery. Support consultant provides first level support and keeps track of logged cases while the project manager focuses on profit and loss of the project, project planning and schedule, resource planning, and stakeholders' status report.
Distribution channels play a crucial role in Sift Analytics Group's supply chain management and initiatives. Some of the major distribution tasks for this company include logistics and physical distribution functions and structuring and managing distribution channel relationships. The logistics and distribution functions include inventory planning, shipping scheduling, transportation, just-in-time delivery, and model product demand. Structuring and managing relationships include adhering to strict measures in selecting and managing distribution players.

One of the supply chain management goals for this company is to ensure that suppliers provide goods and services through the use of disparate information systems on strict time limit ("Supply Chain," n.d.). Secondly, the firm focuses on creating a supply chain process that efficiently accomplishes the perfect order of supply chain management goals. The other supply chain management goals for Sift Analytics Group include realization of efficient fulfillment, driving customer value, improving company's responsiveness, creating network resiliency, and promoting fiscal success.

The sales cycle involves buying the software from Singtel, which is one of the group's customers and reselling the software to Singtel. However, Singtel, which is the product company, does not carry out professional services. Therefore, Sift Analytics Group customizes and designs the software based on the needs and requirements of Singtel. In addition, the company design and customizes the software based on the requirements of other customers in order to meet their needs.

Networks

Sift Analytics Group is a Business to Business and Business to Customer firm with various players in…