Miley Cyrus
Strengths
Strong brand
High popularity
Great publicity machine
Pretty and young
String of top hits
International success, including non-English-speaking markets
Weaknesses
Somewhat narrow demographic appeal
Lukewarm critical reception
Some controversy surrounding drugs, twerking, etc.
Opportunities
Many opportunities in pop, and if she wants in country
Acting
Growing up in sound/growing with fans
Overseas growth
Internal brand building (new fans)
Threats
Competition
Controversy
Changing musical tastes
Miley Cyrus has been immensely successful for the past several years and in 2013 has actually improved on her past record. Her new album Bangerz has been commercially successful, outselling her previous release Can't Be Tamed. Cyrus has seemingly transitioned into more adult material successfully. The aggressive marketing of Cyrus has turned off critics, but not fans, which is likely the objective. For future strategies, now that Cyrus has the...
Essentially, there is a risk that such high-intensity marketing wears the market out. With breaks, however, Cyrus can maintain momentum with each new release. This does not mean easing off on shock value and high intensity marketing but to do it sparingly and with a sense of purpose beyond mere attention-getting.
Strategy Diamond
The strategy diamond is arenas, staging, vehicles and differentiations. Arenas for Cyrus are most media channels -- the Internet/social media, concerts, television, radio, newspapers and magazines. All outlets are fair game. Market segments tend to be younger, female, sometimes gay men, and especially those who grew up with her as Hannah Montana, but Cyrus is trying to expand to new fans as well, any fan of pop music. Her geography is spreading beyond the English-speaking world to Europe as well. Though she started as an actress, Cyrus is primarily focused on music and should stay that way. The value creation strategy is to use all media to build brand awareness and to create differentiation between Cyrus and the Hannah…
Strategy Tools Cost Leadership / Differentiation / Best-Cost Cost leadership creates a low cost for a given level of quality (Porter's Generic Strategies). Products get sold at industry average to earn a higher profit than rivals or below industry average to gain market share. By producing a cheaper price, the firm stays profitable for longer periods targeting a broad market. It is useful for improving processes, lowering material costs, making decisions, and
The strategy outlines clearly the ethical position of the organization in relation to interactions between consumers and various stakeholders. This is essential in the enhancement of service and products provisions. The organization focuses on the adherence to the law through development and implementation this marketing strategy. This enhances effectiveness and efficiency of the legal interaction between consumers, shareholders, and stakeholders. The organization also pledges to take quality care of
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Persuasion in Television Advertisements Advertising and marketing specialists frequently use specialized techniques to communicate with audiences by appealing to a specific type of customer and helping a brand or product to be memorable or appealing. Advertisements frequently accomplish this by using spokespeople, slogans, or visual symbols or displays that grab the intended audience's attention and appeal to the customer's curiosity, sense of ascetics or humor. This paper will assess two such