Technology and Privacy Advancements in Term Paper

Download this Term Paper in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Term Paper:

Based on this information, supermarkets can highlight certain areas of their floor space over others. The supermarkets can thus charge higher prices for the more premium spaces, giving suppliers a choice of where to park their products.

This practice is a win situation for supermarkets, allowing them to meet their duties to their stockholders and their employees. In fact, any increased earnings from the premium display places can be passed on to customers in the form of savings as well. Thus, it can be argued that the use of premium display areas can allow a supermarket to cater more efficiently to the needs of its customers, as well as its employees.

It is important to note that the use of premium space does not deny customers one of their most important rights in a supermarket - the right to make an informed choice. This paper has argued that given the laws against monopolies, for example, supermarkets should provide customers with a choice of products. Supermarkets also cannot highlight a brand by being dishonest about its abilities (i.e., "This bread cures baldness!"). A savvy customer or one who prefers another brand is certainly free to look at the shelves.

Thus, the display cases in no way violate a customer's right to make a free and informed choice.

Neither does the use of music and lights violate a customer's right to make an informed choice.

As long as customers have access to different products, are in a safe environment, and are not being unduly influenced by untrue claims, the use of music and piped-in scents do not interfere with their rights to shop in a safe environment.

It would be a different story if special lights were used to conceal evidence of bad meat or to make it difficult for customers to choose between fresh and not-so-fresh heads of lettuce. However, if supermarkets meet the duties that have been specified above, then the use of extra measures such as pleasant music does not violate a customer's rights.

The greatest concern over the use of recording devices and the tracking of customers' purchases relates to privacy. Privacy activists have noted that watching shoppers as they shop is tantamount to violating a person's right to privacy. This right can still be violated, even with the signs posted that people entering the store's premises may be videotaped for marketing purposes.

One concern is that shoppers may not notice the sign. This can be solved by prominently positioning a sign, such as on the supermarket sliding door. Also, periodic announcements can be made via the pipe-in music, reminding customers that they are being filmed for marketing purposes. Those who do not consent are thus free to shop elsewhere.

The areas where cameras are installed are also important, if a store is to maintain the privacy of its customers. Since they are solely for market research, cameras should be limited to the shopping floor. There should be no filming in other areas, such as the restrooms. Filming in cashier lines can also raise privacy concerns, making customers feel unsecure about their credit card information. There may be similar concerns about filming in the customer service area, because it is here where customers can raise complaints and issues.

It is also important to note that supermarkets should be careful with the information that they gather. While it is appropriate to use demographic data (age, gender) to track purchases for marketing purposes, it is highly unethical for supermarkets to share this information for other purposes unrelated to marketing. Thus, the activities that are recorded by camera cannot be used for other purposes, such as blackmailing a customer seen purchasing potentially embarrassing items (birth control or mental health pills, for instance). It is also unethical to send the film clips to "America's Funniest Videos" without a customer's consent. In the instance that the clips will be used for material other than marketing and may be viewed by the public, then the express consent - perhaps in the form of signed wavers - would be needed.

In conclusion, there are man ways for supermarkets and retailers to use technology to conduct market research, without violating a customer's privacy. By observing ethical guidelines, such as providing customers with choices and taking care to film in certain areas, supermarket shopping can be fruitful experience for all parties…[continue]

Cite This Term Paper:

"Technology And Privacy Advancements In" (2006, May 23) Retrieved December 10, 2016, from http://www.paperdue.com/essay/technology-and-privacy-advancements-in-70553

"Technology And Privacy Advancements In" 23 May 2006. Web.10 December. 2016. <http://www.paperdue.com/essay/technology-and-privacy-advancements-in-70553>

"Technology And Privacy Advancements In", 23 May 2006, Accessed.10 December. 2016, http://www.paperdue.com/essay/technology-and-privacy-advancements-in-70553

Other Documents Pertaining To This Topic

  • Information Technology Acts the Advancement of Information

    Information Technology Acts The advancement of information technology has generally been considered to be a good thing, but there are also problems that have been created by it. Some of these have to do with the lack of privacy, and others have to do with the protection of the most vulnerable members of society. Two acts will be discussed here: the Children's Internet Protection Act of 2000 and the Telephone Consumer

  • Technology Today

    Technology Neil Postman warns against a full-scale embracing of technology and technological advancement in his article "Five Things We Need to Know about Technological Change." While the author agrees that new and emerging technologies do not necessarily pose truly unique problems for society, Postman does acknowledge that technology plays an increasingly powerful role in the world. Technology affects all aspects of human existence, from politics to education to religion. Postman presents

  • Privacy and Technology Has Experienced

    Consequently, the large-scale implant of chips would certainly have damaging effects on people. One of the latest reports of people having their privacy broken is when residents from Milton Keynes, UK, have informed police officers that a Google representative started taking picture of their houses. The person had been driving a Google Street View car which is part of a program meant to offer Google operators 360 degrees images of

  • Technology Society and Culture Most

    The Mechanical Clock has been invented in Europe in the 13th century, and, despite of the fact that it had been obvious that it would bring benefits to the world, it received little to no recognition from outside of Europe. Printing has been invented by the Chinese in the ninth century and later perfected by the Europeans, as the Chinese did not seem interested in the act. The Europeans became

  • Technologies Impact on Healthcare Level

    This is necessary to provide a seamless platform on which health solutions can be effectively integrated and deployed. Without using such a platform, the development of electronic health care facilities will be more difficult to deploy. In other words, Tele-health is part of the overall healthcare ICT (Information Communications Technology) solutions that enables healthcare to be pushed out to the edge, for local delivery, and to be more evenly,

  • Privacy What Happens to Privacy

    As will be discussed, this has serious implications for security issues on both a personal, organizational and corporate level. A central concern is that, as the number of users increase online so does the potential threat of invasion of privacy in many insidious forms. This can lead to serious ethical infringements of privacy, such as fraud and identity theft. As Miyazaki, and Fernandez ( 2001) emphasize; This rapid growth (of the

  • Advancements and Modernizations in Port

    This makes the modernization of ports to better handle the growing number of containers a priority for many private as well as public concerns, and ports themselves can no longer remain competitive if they cannot make these modernizations (Peters 2001). This brings up a final point about the need for port modernization. The availability of fast domestic ground transportation, both on rail and truck transport systems, has made port competitiveness


Read Full Term Paper
Copyright 2016 . All Rights Reserved