Thesis Project Proposal GPS digital 'signage 'system for public transportation

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3) With wireless cellular technology, the sides of the bus can have running advertising signs that are either generic in nature, or specifically for that particular bus route. For example, the bus going by Howard Museum can have a running sign with information on the museum and saying, "five blocks ahead, see the new exhibit on the Inca Indians." This is income for the bus company. The buses can also immediately alert people to any dangers, "Fire at Read Street. Streets blocked from Read to Strong Streets." The advertisements can also be tailored to the

specific audience in the area, for example, using different languages or ads for that market depending on the bus route. These advertisements and announcements are also broadcast inside the bus with large overhead screens.

4) At each bus stop, digital signage will provide information on the bus routes that stop at this location, when the bus will arrive (wait time), and final destination. Buses rarely are exactly on time. Sometimes they are a minute ahead of schedule and people just get to the bus stop and see the bus go by. Other times, especially when the weather is bad, the bus can be late. Buses also get behind schedule during bad weather, or even are taken off the route when, for instance, the snow has not been plowed yet. With the real-time information, bus riders can know when (or if) the bus will arrive. Information would be sent back to the local hub with the bus' location and calculated and either sent out to a sign or a telephone can be picked up and dialed with the real-time information. Passengers can also use their cell phones, pagers, personal digital assistants (PDA) or online email to get alerts from the bus terminal and RSS feeds with customized updates regarding any time delays.

At designated places (need to be secure from weather, vandalism, etc.) kiosks can provide a wide variety of information for the bus traveler. The display panel can include all the bus route information including any landmarks. When touching the LCD screen, customers can access bus route information. A map of the bus route will show where the bus stop is in relation to origin and destination with any points of interest along the way. In addition, the kiosk will hold print maps that riders can take with them. Depending on how payment is made on the busses (token or cash), a vending machine and/or change machine will be available, as will be an ATM.

The town will have to decide whether or not to include sound. This is helpful for those who cannot read the information and for those who acquire information better through sound versus vision. However, the question is if this will add too much "sound pollution" to the area. Also, other disabilities need to be considered (e.g., use of brail, height of sign)[continue]

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