Ivey (n.d.) furthers that, "By analyzing audience data we can establish the framework for strong and relevant presentation content. We should now have a good idea of the particular interests of our audience, their requisite needs, their dislikes, and their primary drivers. With this information we can incorporate topical elements into the presentation's content" (par. 5).
Communication Channels: Channeling Your Way to Audience Retention
Visual Aids. Results of an empirical study conducted by the researchers from Management Information Systems Research Center at the University of Minnesota showed that presentations employing visual aids are 43% more persuasive than unaided presentations (Vogel, Dickson, and Lehman, 1986). Indeed visual aids are important in presentations but one needs to be extra careful in using them. Remember that visual aids should only aid the presentation, not become the presentation itself as some visual aids tend to become a distraction that overshadows the presenter and bury the message. When used well, visual aids actually increase the presenter's sensory contact to the audience (HP Learning Center, n.d.).
In our case, visual aids such as hand-outs and projections are of great utility. Powerpoint presentation that includes charts, data tables, and graphs can be used to better communicate the data of quarterly sales. Through these techniques, we may be able to track quarterly trends in sales, the highs and the lows, and other related in formation in a quick glance.
Presentation Delivery. One should be able to demonstrate effective verbal and non-verbal behavior. Effective eye contact is also important. One can also effectively deliver a presentation if s/he first lays the outline of the presentation so the audience will be able to know what to expect out of the presentation. Ideas should also be presented with enough substantiation. And to hold interest, the presentation should be interactive as well. Summarizing main points is always a good way to close the report (ibid).
Conclusion: Ensuring an Effective Message…… [Read More]
Audience -- There is actually a rather broad audience for this paper on Eating Disorders, ADHD and Poor Self-Awareness. First, in the medical profession, the General Practitioner, RN and APN Nurse, Counselors, Eating Disorder Clinics, Educators specializing in Special Education, Public Health Officials, and any parent or caregiver with someone who may have some of the symptoms expressed. An ancillary audience might be the sociological or anthropological professional who deals with ethnic issues.
The purpose of the essay is twofold: to inform an audience about a specific problem and to present an argument reading relationships between eating disorders and ADHD and/or eating disorders and poor self-awareness caused by ethic or cultural identities. The interest level comes from the high degree of scholarship and the novelty of linking the disorders.
Part 3 -- Thesis: Is there a relationship between eating disorders and attention deficit disorder (ADHD), and between eating disorders and poor self-awareness caused by ethnic or cultural identities?
There has been a controversy with respect to whether eating disorders are linked to other factors.
It is imperative to define Eating Disorders (ED) and Attention Deficit Hyperactive Disorder (ADHD) in order to have an understanding of the relationship between ED and ADHD
Past studies into Eating disorders indicated that eating disorders are not just tied to food abnormalities alone
A strong connection exists between eating disorders and ADHD. Patients who have eating disorders and ADHD exhibit common characteristics, such as low self-esteem, deficits in attention and varied degrees of impulsivity
The relationship between eating disorders and ADHD can be seen with reference to the fact that a substantial number of people with obesity exhibit symptoms of ADHD
There is another strong relationship between ADHD and binge eating disorder. Impulsive and inattentive components of ADHD encourage eating disorders
Eating disorders are tied to poor self-awareness that is influenced by ethnic identity
Cultural and ethnic body ideals influence males and females in different ways
Girls who are affected with ADHD are at risk of eating disorders, particularly bulimia nervosa
An issue of concern…… [Read More]
She also likes to read and use the Internet at coffee shops with her Dell laptop. When not drinking coffee, she enjoys classy restaurants, especially those featuring international cuisine. Additionally, she spends some of her nights at the classier bars in town, catches movies at the theater, and occasionally attends a live show with friends.
The subject is very thrifty with her money, so she does not often go on major shopping trips. Most of what she purchases are services -- high speed Internet, cable, and gym membership to name a few. When she does shop, she often purchases athletic clothes and sports magazines to fuel her interest in fitness, or fine wines and designer foods to entertain her friends. She also enjoys cooking. She shops at small electronics boutiques for hardware related to computer and often shops on the Internet for software. When taking a trip to a mall, she sometimes stops at a beauty store and purchases lotions, fragrances, and the like, though she does this only as an indulgence, keeping only a small collection of personal items of this nature.
For clothing, the subject likes classy, comfortable clothes. She is not very interested in fashion, although she likes to sew. Generally, she shops at department stores, such as JC Penny, for her clothes, although she occasionally purchases a sale item from one of Chicago's more elite stores. When searching for clothes, she enjoys window-shopping, and will often enter into an unfamiliar store if she likes what the sees on the window. Prone to spilling on herself or staining her clothes through other methods, the subject tries to choose less than expensive items, although her athletic clothes are chosen for quality and activity support. For most of her needs, the subject tries to find a store near her neighborhood or somewhere where she has a previously scheduled engagement, preferring not to travel for…… [Read More]
Information security is only a part of the piece in the provision of a reliable service. It cannot, therefore, be addressed separately. Different sectors use information differently and there needs to be an implicit recognition of this in the analysis of business processes."
The main purpose of having information assurance in any organization is to promote trust and confidence and thus system needs to be reliable, secure and private. IA is this concerned with maintenance of accuracy of the information and its protection, and encompasses such broad things as information security management, risk management and business continuity management.
It is important for organizations to embrace information assurance as not just an add-on but as an essential and integral part of the system. Thus the aim of IA should be develop a "culture of Information Assurance" in which all stakeholders, from junior employees through to the top management understand their responsibilities.
For IA to work, their must be good internal controls in place. They are effective if they are exercised sufficiently and thus organizations can know which risk mitigation choices are good and can be adopted when the system requires. International controls should be embedded in the very operations of an organization. It must be capable of responding properly to change. Internal controls are required to be such that it includes procedures for reporting major loopholes.
Bridget Hutter and Michael Power, "Risk Management and Easiness Regulation," Financial Times Mastering Risk Series 2000
Nancy J. Wong addressing the IAAC seminar TA & Corporate Governance', Institute of Chartered Accountants for England and Wales, London (19 July 2001)
Guidelines on Information Security,…… [Read More]
This overview is intended for existing users of desktop computers that may be considering a notebook to either replace or supplement their desktop computer. This paper covers only those external notebook features that may vary from a desktop computer.
Notebook Computer notebook computer is a battery- or AC-powered personal computer generally smaller than a briefcase. Unlike desktop machines, notebooks can easily be transported and conveniently used in temporary spaces such as on airplanes, in libraries, temporary offices, and at meetings. A notebook computer, sometimes called a laptop computer, typically weighs less than 5 pounds and is 3 inches or less in thickness.
Even when in their own office, many use their notebook instead of a desktop computer. A docking station is a hardware frame that supplies connections for peripheral input/output devices such as a printer or larger monitor. This hardware is not required to connect input/out devices, but makes the process easier because the devices only need to be connected once as opposed to being disconnected every time the notebook leaves the office and reconnected every time the notebook is brought back into the office.
The Persario 700 is a notebook manufactured by Compaq. Other well-known makers of notebooks are IBM, Apple, Compaq, Dell, Toshiba, and Hewlett-Packard. A picture of the Presarion 700 can be found at http://www.compaq.co.jp/athome/presario/700/.
Monitor and Keyboard
The monitor and keyboard are integrated into the notebook as opposed to being larger external devices. As you can see from the picture, the upright display screen is very thin and rests on hinges that allow the folding of the screen downwards when not in use. Directly beneath the display screen, is a keyboard that is smaller than the external keyboards required for desktops.
Not shown, but on the back of the computer are serial ports that allow external monitors and keyboards to be used with the notebook. This can be quite useful for office work, where it's possible to take advantage of larger devices to obtain better viewing and typing capabilities.
Directly below the key board is the TouchPad. The TouchPad is the way the Prasario 700 integrates a mouse into the keypad. Like the mouse, the TouchPad lets you draw lines or point to items on the Windows…… [Read More]
By bringing personal memories and anecdotes into the speech, Pausch also allows his children to put him in their own history, even though he will have passed away before they reach the age of majority. Through telling silly stories of his past, Pausch allows his children to experience a bit of his life, just as they would if he were there to tell them these stories throughout their lives. Thus, Pausch's lecture is clearly intended for his two children, through he offers instructions, as well as a snippet of himself through which they can remember him.
But if this lecture is for an audience of Pausch's children, then why is an entire audience of Oprah Show viewers and You Tube users awed by it? Why has it inspired books and conversations around the country? The answer to this question is contained within the speech's content and the orator. As already discussed, the content of this speech is quite unique. Pausch acknowledges that professors often deliver a hypothetical last lecture, but that his lecture is unique because it is, truly, a last lecture, as he is suffering a terminal disease. The content of this speech, then, is amazing because it casts a bridge between death and life and allows the forbidden subject of death to be addressed without euphemism. The content of this speech allows listeners to face their worst fears and find that they are not so frightening.
But content alone cannot do this. Instead, the personality of the orator, Pausch, allows viewers to do this in a much more significant way. Relaxed, honest, up-front, and practical, Pausch addresses the concept of death in a way that viewers can find calming. He does not feel afraid, and he does not call out to a religious creed, although he may have one, but he is rather calm and serene, speaking about the issue with a sense of comfort. Thus, Pausch's…… [Read More]
Part and parcel to creating content that is engaging and effective is defining who exactly content is designed for so that when those people engage in the content, they end up finding what they are expecting and/or are entertained by the same. Failure to have a good fix on what the desired audience wants leads to them disengaging quickly when they find given content and/or they do not engage in the first place and either one would be a failure for most content as discussed in this report.
One major precursor to defining the audience is to see what the competition is doing in the same regard because that will typically inform, at least in part, what that company will do to attract the same general audience. That is not to say that the new company to the fray will not trying a little different but the form and function will at least be similar. For example, Apple and Microsoft try to appeal to a lot of the same demographics with their computers and software but they do so in a very different fashion and they both do quite well for themselves with their respective approaches (Entrepreneur).
What is key is to define what the competition is doing and then define a way in which a company can appeal and market to the same demographic with equal or even better results. As noted by the assignment, knowing all the gritty details are important and it is simply not limited to simply use preferences. What technologies a usual client does or does not use is important as well as the social and cultural cues that get their attention vs. those that do not or even turn them away. How they view Windows vs. Mac computers and vice versa is also a relevant question. Also, making an…… [Read More]
Still, the central message of the book was peace within the self and towards others, although it does also advocate self-defense. The Koran for example states "Fight in the cause of Allah those who fight you, but do not transgress limits; for Allah loves not transgressors"
Human beings are to control their baser instincts, even when injustice has wounded them in some way. There is "great reward" for those who answer the call to become pure
3. Persuasion of Writing
When considering the Muslim audience today, one might say that the work is extremely persuasive. Muslims today still accept it as the ultimate spiritual guide directly from God by means of Muhammad. However, there are some unintended consequences for the modern audience. The term Jihad in the book for example, is meant to denote the spiritual quest for purity as required by Allah. Some extremists have however translated this to literally mean a war with all non-believers in the Koran or in Islam.
Hence the persuasion of the book has taken a more literal form than originally intended. This is perhaps the most significant modern example of unintended consequences, particularly in terms of religion.… [Read More]
Since this is a comparison of sites for a new computer, we shall compare the brands of computers that exist out there. But first, there are the list of audiences that exist out there. Examples include regular users, small business users, large business/corporate users, educational users (e.g. students), teachers/professors, vendors/resellers of computers (e.g. Wal-Mart, Best Buy, Amazon, etc. And the computer companies themselves, which would include people like Acer, Apple (Macintosh), Gateway, HP and Dell.
Scenario ideas include the following
A first-time computer buyer that just needs a desktop computer for web surfing, music playing and productivity software (Word, Excel, etc.)
A power-user that wants a high-powered laptop for video/audio editing or gaming
A corporate user that needs a functional yet not flashy computer with high network speed and processing capability
A student who needs a cheap but functional laptop for classwork/note-taking
A store chain that would like to sell laptops that you make
The screen caps below will be scored 1-10 on three different categories…site design, ease of use and simplicity/complexity.
Site Design Score: 8….a lot like other sites in a lot of ways. The demarcation of "work" and "home" use is…… [Read More]
Over the last several years, the issue of effective business communications has been increasingly brought to the forefront. This is because the way an organization is able to communicate with stakeholders will have an impact on the underlying levels of economic growth. To determine the result of these strategies requires focusing on how the Chamber of Commerce is able to connect with different parties. This will be accomplished by looking at Carmel, Indiana with a particular emphasis on: the message, analyzing the community, providing recommendations to improve this image and rationalizing why this is better. Together, these elements will highlight how the Chamber of Commerce is connecting with stakeholders and what strategies must be utilized to improve the image of the community.
Illustrate the message's view of the audience and stakeholders based on the written profile.
The written profile is showing how the Chamber of Commerce is focused on reaching out to a variety of stakeholders. The most notable include: entrepreneurs, business professionals, families, parents, children, environmentalists and anyone who wants to have a better quality of life. A good example of this can be seen on Chamber's web site which says, "In the midst of Hamilton County, Forbes magazine's choice as the number one place in the nation to raise a family, Carmel continues to create and protect the community assets that attract great businesses and residents. As one of the fastest growing cities in Indiana, Carmel has a reputation for being a safe, family -- oriented city. One with exceptional high-achieving schools, a nationally-recognized public library, strong support for the arts and an appreciation for their role in creating and sustaining growth and excellence. The innovative use of more than 50 roundabouts to control traffic, rather than traditional intersections, has earned Carmel a national reputation. Construction is underway for Carmel City Center, a vibrant downtown neighborhood alive with a mix of residences, shopping, arts and entertainment, office space and culture. The new area will include the Regional Performing Arts Center, which includes The Palladium concert hall and multiple theaters and is home to the Feinstein Foundation for the Education and Preservation of the Great American Songbook. Carmel's future is brighter than ever, thanks to the…… [Read More]
The presentation is to be made to three officers of Distance Learning Investment Company -- the Chief Executive Officer, the Financial Director and the Branch Director. The Chief Executive Officer is in charge of deciding whether the proposals that are submitted are workable at all or not. Financial director is in charge of deciding whether the amount of loan that is sought for is reasonable or not, and Branch Director is to decide whether they would require some facilities in that particular area or not. Thus it is important that the proposal be of interest to all of them for it to be approved by the company and for me to get the loan.
State the objectives for your presentation
The ultimate objective of this proposal is to get the loan sanctioned. What has been asked for in the proposal is for Distance Learning to assist my company with supply of needed hardware and facilities on their facilities, so that my company can take off easily. Against the provision of these facilities, my company will give them shares in the new organization which will enable them to get returns on the use of facilities and make cash profits at a later date. The other part of having the shares will also give them rights to a share in the running of the company.
3. List topics that will be covered in the presentation
The items to be presented at this meeting will start off with the strategic plan of my company as this will inform them why we think that our organization will be successful. (Strategic Planning (in nonprofit or for-profit organizations)) This will be in the form of my talk. Then the presentation will start and that will center on the finances of the new enterprise. The first area will be my personal background and why I think I am competent to run this sort of a business. This presentation will be on audio for the Power Point presentation. The second area shall be of my personal expertise in the profession of preparing modules for distance learning personally and with the help of my collaborators in the planned company. This will also talk…… [Read More]
However, the tenure review process is also not without some controls -- periodic reviews take place as a form of performance evaluation, even if dismissals are only granted to tenured faculty based upon extreme misconduct. And there is a new trend towards creating a post-tenure review process with more stringent penalties such as salary reduction, dismissal, censure, and a reduction in workload for professors with poor records (McPherson & Schapiro 1991, 95).
Concerns still remain that the longevity of tenured faculty can cause a department to grow stale, and how this can impinge upon the quality of student education (Johnson & Kelly 1998, 740). Finally, the principles of capitalism to some extent seem to be undercut by tenure -- what incentive does a faculty member have to succeed in the face of a secure job? Yet if the institution fails, so does the career of the tenured faculty member (Johnson & Kelly 1998, 742).
What is needed, perhaps, is a more rigorous post-tenure review process, rather than an end to tenure (Johnson & Kelly 1998, 743). As with all professions, the professor's colleagues should review his or her work and ideally guide the instructor towards improving his or her teaching and research, and thus the education provided by the school. This atmosphere of…… [Read More]
I work for a local car dealership. After being requested by the chamber of commerce to deliver a presentation to my community on the various aspects of buying a car, I decided to conduct an audience analysis. My town has a population of approximately 40,000. At this point, I do not know who will attend the presentation. Neither do I know the exact needs of this population.
The relevance of conducting an audience assessment cannot be overstated. This is particularly the case given that the said assessment comes in handy in the determination of not only the needs and opinions of the audience but also the background information it posses with regard to the topic at hand. In seeking to conduct audience assessment, I would make use of the various components of the three approaches to audience assessment, as highlighted by Wrench, Goding, Johnson, and Attias in their informative piece on public speaking. The three approaches to audience assessment, according to the authors are; demographic analysis, psychographic analysis, and situational analysis (Wrench, Goding, Johnson, and Attias, 2014). With regard to demographic analysis, I would take into consideration such factors as the socioeconomic status, marital status, age range, as well as gender of my target audience. Data such as socioeconomic status would, for instance, be of great relevance in the determination of the price range of cars whose information will be presented. Psychographic analysis, as Wrench, Goding, Johnson, and Attias (2014) point out "includes such things as values, opinions, attitudes, and beliefs." In my assessment, I could consider the attitudes and opinions of my target audience to certain models of motor vehicles, i.e. those manufactured outside the country. Situational analysis, on the other hand, has got to do with "characteristics related to the specific speaking situation" (Wrench, Goding, Johnson, and Attias 2014). On this front, I could take into consideration the number of people likely to attend the presentation.
There is also need to get to know people in the community. On this front, I could go on a 'meet the people' tour, pay visits to those who could help me in my endeavor to meet the people, or search the various information mediums for more information on my target…… [Read More]
Audience Analysis: The Feasibility of Developing a Company Intranet
Unlike the 'Internet' an intranet is a hub of the larger World Wide Web, involving a connection of local rather than national and international sources and people. This project would involve the creation of a corporate, in-house intranet, involving sharing of data, files, and emails between management staffers. Intranets are also not usually accessible by a large network of people. Because the project would involve the creation of an in-house corporate intranet for management alone, it would enable the members of the company to communicate more efficiently, but with greater safety and protection than would be possible on the Internet at large.
Primary and Secondary Audience Analysis
The primary audience of the speech, the company managers would be interested in how the company intranet could increase potential employee communication. These managers are the members of the company the intranet would be developed for, and the intranet would exist for their collective convenience. Although not possessing a high level of interest in the technological details of development, the protocols of the potential intranet's usage, along with persuasive techniques designed to stress the project's usefulness and safeness would be of interest to this audience.
The secondary audience would compose the actual…… [Read More]
Clarify the "i." Most of the drawings in the Besta Norum instruction manual are clear, with the exception of those on pages 5 and 6 (6 and 7 in the PDF). One of the problems with these two pages is the unclear use of the "i" symbol, as well as what that symbol denotes. If "i" means information, then the manual designer must make sure that the information is clearly communicated. One of the information boxes on page 6 of the PDF appears to be telling the user what type of bracket to use, but the other is woefully unclear. That same picture appears on page 7.
Redo the Illustrations on pages 5 and 6 (pages 6 and 7 of the PDF). Page 6 includes two problematic pictures, and page 7 includes the same suspect "i" box drawing as on page 6. That drawing seems to be suggesting that the user ensure that the notch on the shelf lines up. Yet the way the drawing is rendered, the shelf could not possibly line up with the notches. It is also unclear which way the shelf is supposed to be laid onto the notches. This is the same drawing that appears on both pages 5 and 6 of the instruction manual (pages 6 and 7 of the PDF). The illustrator simply needs to tweak the drawing to make…… [Read More]
The real data from audience ratings comes from the "people meters" that record what the target sample watches, how long the shows are watched, and what is fast-forwarded. In the case of the Nielsen ratings data is sent daily (both live and DVR data) and even which family members are watching it. Data is broken down in the demographic age groups and ratings represent what percentage of the nearly 116,000,000 viewers are watching a particular program (a 1.0 rating would mean that one percent or about 1,600,000 viewers were watching a program; Lotz 2007). This is a disadvantage in that samples like this are extremely difficult to make representative of larger target populations.
The reasoning behind audience ratings is that audience ratings are the most obvious indicator of the program's success. However, the actual numbers that networks use to decide if a particular program is a success are not the audience ratings but the commercial ratings. The advertisers, who pay for the programming, do not care if a person watches a particular show all they care about is how many people watch their commercials. A highly -- watched program where all of the viewers fast forwarded through the commercials would not in all probability last very long. This is a major flaw in audience -- based ratings. This is one reason why sporting events, which people typically do not record, are very popular with advertisers and despite the ratings of many particular types of sports remain viable and attractive to advertisers. On the plus side, a great deal of television viewing still takes place live where skipping the commercials is not possible (although channel flipping during racial breaks will have an effect on ratings).
Another major complaint with audience ratings is that the use of services such as Hulu, Netflix, and on-demand cable watching do not…… [Read More]
This assumes that the audience is familiar with these objects. In item no. 4, the author continues to appeal to this same audience by mentioning the convenience and flexibility that technology brings to the entrepreneurial world.
The next audience is those who are potential entrepreneurs, but who have made excuses as to why they should not start a business. This segment of the target audience is the most ready to start a business. The author saved the most likely audience for last. This audience is ready to make the changes suggested by the author, once they overcome a few obstacles in doing so. The remaining items address specific obstacles in starting one's own business and how they can be overcome. The largest part of the article is targeted towards those who are close to making the decision to start a business on their own.
In this article, Rosalind Resnick demonstrated how an article can be targeted towards several different articles at the same time. The target audience moved from general in the beginning of the article, to include three specific audiences in the remainder of the article. The author spent the most time with the audience that was most likely to act on the suggestions contained within the article. The final target audience might have many reasons for wanting to start their own business, but they may have fallen prey to some of the excuses that were addressee by the author in the last half of the article. The author solves a problem for the target audience and peaks the interest of the general audience. This article is an excellent example of how choice of the target audience can have an impact on the effectiveness of the message that the author is trying to get across.
Works… [Read More]
The presentation was formal, quick and efficient.
For audience 2, the idea was to teach the management level employees the explicit items needed to present the ideas to the rank and file. This was accomplished with a presentation done in bullet fashion with answers to each bullet (for questions contrived by the rank and file).
For audience 3, a more casual approach with themes and lots of text included, as well as a slower, more discussion oriented presentation was in order, with lots of time for questions and comments.
For audience 4, a fast staccato style approach was used with an emphasis on what it would take to accomplish the goals and objectives.
The reason(s) for changing the approach(s), yet still keeping the information as coherent and cohesive as possible, was because there are different goals and objectives sought by each group. A presentation must be geared towards the audience, and in order to accomplish that, the presenter must realize not only what the audience wishes to get out of the presentation, but what is also the best way to impart the information…… [Read More]
motivated audience has positive attitudes about the speaker and/or the topic. Motivated audience supports the speaker. They too can be moved inspired, stimulated and enthused through the persuasive efforts of the speakers: with a motivated audience a speaker directs and maintains their support.
It takes a skill to have this motivated audience. It seems to time that there must be two major determinants present: firstly, that the audience has need, o has some sort of contingency that it wishes the speaker to address. Secondly, that the speaker is skilled enough to arouse this needed. The first need not be present, but the second needs to be present for the speaker to bring it out and reinforce it. A boring or tedious speaker may simply squash any possible present motivation.
Speaking, it seems to me, has much in common with salesmanship. A marketing professional too endeavors to sell something. The way he does so is by attempting to show prospective buyer that the client needs the product or service that he, the seller, is offering. The seller endeavor to show client his need even though client may be unaware of that need. The seller then proceeds to show that he has a product that can fulfill that need, and that buyer can find that same product (with all those benefit) at no other location. The seller tries to make the buyer motivated to the extent that the buyer will leap out of his seat and be prepared to offer almost any price for that item.
The speaker has corollaries to the marketing professional. There are some speeches that are excluded from that description, but in other speeches the speaker wishes to persuade the audience to adopt some sort of action or some sort of perception. To do so, he must motivate them and this is not simple given the fact that the audience is usually variegated, diverse mix of people who may be attracted to different belief values and opinions and may have different perspectives to not only the speaker but also to each other.
One of the most memorable pieces of advice that…… [Read More]
Considering Different Roles and Audiences
A situation such as the Chilean Mine Collapse presents significant challenges for communications professionals. Among the most important is the need to identify the various different audiences and their respective needs and circumstances. Some audiences have a high level of personal attachment and emotional connections to the individuals directly involved and a very limited technical background. Conversely, other audiences have much greater levels of technical knowledge. Providing excessive technical details to lay audiences, especially lay audiences with high degrees of attachment to the principals can undermine the effort to inform them while unnecessarily increasing their stress rather than providing assurance or allaying their fears and concerns. Meanwhile, providing insufficient technical specificity to expert or professional audiences can undermine the goal of establishing or maintaining trust and result in increasing the frustration level of the audience.
Moreover, in both situations, choosing the wrong communications vehicles or content can give the incorrect impression that the organization issuing those communications is engaged in covering up the truth or misrepresenting the facts. Lay audiences may perceive excessively technical descriptions as a means of deflecting their attention from the truth, while expert professional audiences may perceive excessively general descriptions as purposely omitting important details and information.
The consequences of miscommunication with families include exacerbating the emotional toll as well as anger toward the organization. Anger is a natural impulse in highly emotional situations and the organization runs the risk of becoming the scapegoat as a function of this natural impulse where communications with families are mismanaged. Ideally, specific contact people must be available 'round the clock to avoid frustrating worried family members, such as by encountering recorded information hotlines instead of life personnel operating information centers. Similarly, the organization must establish sufficient employee involvement to avoid exacerbating any sentiments of alienation as between management levels and employees. Employees who receive…… [Read More]