Audience -- There is actually a rather broad audience for this paper on Eating Disorders, ADHD and Poor Self-Awareness. First, in the medical profession, the General Practitioner, RN and APN Nurse, Counselors, Eating Disorder Clinics, Educators specializing in Special Education, Public Health Officials, and any parent or caregiver with someone who may have some of the symptoms expressed. An ancillary audience might be the sociological or anthropological professional who deals with ethnic issues.
The purpose of the essay is twofold: to inform an audience about a specific problem and to present an argument reading relationships between eating disorders and ADHD and/or eating disorders and poor self-awareness caused by ethic or cultural identities. The interest level comes from the high degree of scholarship and the novelty of linking the disorders.
Part 3 -- Thesis: Is there a relationship between eating disorders and attention deficit disorder (ADHD), and between eating disorders and poor self-awareness caused by ethnic or cultural identities?
There has been a controversy with respect to whether eating disorders are linked to other factors.
It is imperative to define Eating Disorders (ED) and Attention Deficit Hyperactive Disorder (ADHD) in order to have an understanding of the relationship between ED and ADHD
Past studies into Eating disorders indicated that eating disorders are not just tied to food abnormalities alone
A strong connection exists between eating disorders and ADHD. Patients who have eating disorders and ADHD exhibit common characteristics, such as low self-esteem, deficits in attention and varied degrees of impulsivity
The relationship between eating disorders and ADHD can be seen with reference to the fact that a substantial number of people with obesity exhibit symptoms of ADHD
There is another strong relationship between ADHD and binge eating disorder. Impulsive and inattentive components of ADHD encourage eating disorders
Eating disorders are tied to poor self-awareness that is influenced by ethnic identity
Cultural and ethnic body ideals influence males and females in different ways
Girls who are affected with ADHD are at risk of eating disorders, particularly bulimia nervosa
An issue of concern to health professionals, researchers and people affected with ADHD or eating disorders would be to understand the kind of…… [Read More]
Information security is only a part of the piece in the provision of a reliable service. It cannot, therefore, be addressed separately. Different sectors use information differently and there needs to be an implicit recognition of this in the analysis of business processes."
The main purpose of having information assurance in any organization is to promote trust and confidence and thus system needs to be reliable, secure and private. IA is this concerned with maintenance of accuracy of the information and its protection, and encompasses such broad things as information security management, risk management and business continuity management.
It is important for organizations to embrace information assurance as not just an add-on but as an essential and integral part of the system. Thus the aim of IA should be develop a "culture of Information Assurance" in which all stakeholders, from junior employees through to the top management understand their responsibilities.
For IA to work, their must be good internal controls in place. They are effective if they are exercised sufficiently and thus organizations can know which risk mitigation choices are good and can be adopted when the system requires. International controls should be embedded in the very operations of an organization. It must be capable of responding properly to change. Internal controls are required to be such that it includes procedures for reporting major loopholes.
Bridget Hutter and Michael Power, "Risk Management and Easiness Regulation," Financial Times Mastering Risk Series 2000
Nancy J. Wong addressing the IAAC seminar TA & Corporate Governance', Institute of Chartered Accountants for England and Wales, London (19 July 2001)
Guidelines on Information Security,…… [Read More]
This overview is intended for existing users of desktop computers that may be considering a notebook to either replace or supplement their desktop computer. This paper covers only those external notebook features that may vary from a desktop computer.
Notebook Computer notebook computer is a battery- or AC-powered personal computer generally smaller than a briefcase. Unlike desktop machines, notebooks can easily be transported and conveniently used in temporary spaces such as on airplanes, in libraries, temporary offices, and at meetings. A notebook computer, sometimes called a laptop computer, typically weighs less than 5 pounds and is 3 inches or less in thickness.
Even when in their own office, many use their notebook instead of a desktop computer. A docking station is a hardware frame that supplies connections for peripheral input/output devices such as a printer or larger monitor. This hardware is not required to connect input/out devices, but makes the process easier because the devices only need to be connected once as opposed to being disconnected every time the notebook leaves the office and reconnected every time the notebook is brought back into the office.
The Persario 700 is a notebook manufactured by Compaq. Other well-known makers of notebooks are IBM, Apple, Compaq, Dell, Toshiba, and Hewlett-Packard. A picture of the Presarion 700 can be found at http://www.compaq.co.jp/athome/presario/700/.
Monitor and Keyboard
The monitor and keyboard are integrated into the notebook as opposed to being larger external devices. As you can see from the picture, the upright display screen is very thin and rests on hinges that allow the folding of the screen downwards when not in use. Directly beneath the display screen, is a keyboard that is smaller than the external keyboards required for desktops.
Not shown, but on the back of the computer are serial ports that allow external monitors and keyboards to be used with the notebook. This can be…… [Read More]
By bringing personal memories and anecdotes into the speech, Pausch also allows his children to put him in their own history, even though he will have passed away before they reach the age of majority. Through telling silly stories of his past, Pausch allows his children to experience a bit of his life, just as they would if he were there to tell them these stories throughout their lives. Thus, Pausch's lecture is clearly intended for his two children, through he offers instructions, as well as a snippet of himself through which they can remember him.
But if this lecture is for an audience of Pausch's children, then why is an entire audience of Oprah Show viewers and You Tube users awed by it? Why has it inspired books and conversations around the country? The answer to this question is contained within the speech's content and the orator. As already discussed, the content of this speech is quite unique. Pausch acknowledges that professors often deliver a hypothetical last lecture, but that his lecture is unique because it is, truly, a last lecture, as he is suffering a terminal disease. The content of this speech, then, is amazing because it casts a bridge between death and life and allows the forbidden subject of death to be addressed without euphemism. The content of this speech allows listeners to face their worst fears and find that they are not so frightening.
But content alone cannot do this. Instead, the personality of the orator, Pausch, allows viewers to do this in a much more significant way. Relaxed, honest, up-front, and practical, Pausch addresses the concept of death in a way that viewers can find calming. He does not feel afraid, and he does not call out to a religious creed, although he may have one, but he is rather calm and serene, speaking about the issue with a sense of comfort. Thus, Pausch's attitude during the speech allows entire audiences to feel at ease. His speech was an inspirational gem, not just for his children, who were his audience, but for all of us. By listening to…… [Read More]
Part and parcel to creating content that is engaging and effective is defining who exactly content is designed for so that when those people engage in the content, they end up finding what they are expecting and/or are entertained by the same. Failure to have a good fix on what the desired audience wants leads to them disengaging quickly when they find given content and/or they do not engage in the first place and either one would be a failure for most content as discussed in this report.
One major precursor to defining the audience is to see what the competition is doing in the same regard because that will typically inform, at least in part, what that company will do to attract the same general audience. That is not to say that the new company to the fray will not trying a little different but the form and function will at least be similar. For example, Apple and Microsoft try to appeal to a lot of the same demographics with their computers and software but they do so in a very different fashion and they both do quite well for themselves with their respective approaches (Entrepreneur).
What is key is to define what the competition is doing and then define a way in which a company can appeal and market to the same demographic with equal or even better results. As noted by the assignment, knowing all the gritty details are important and it is simply not limited to simply use preferences. What technologies a usual client does or does not use is important as well as the social and cultural cues that get their attention vs. those that do not or even turn them away. How they view Windows vs. Mac computers and vice versa is also a relevant question. Also, making an…… [Read More]
Still, the central message of the book was peace within the self and towards others, although it does also advocate self-defense. The Koran for example states "Fight in the cause of Allah those who fight you, but do not transgress limits; for Allah loves not transgressors"
Human beings are to control their baser instincts, even when injustice has wounded them in some way. There is "great reward" for those who answer the call to become pure
3. Persuasion of Writing
When considering the Muslim audience today, one might say that the work is extremely persuasive. Muslims today still accept it as the ultimate spiritual guide directly from God by means of Muhammad. However, there are some unintended consequences for the modern audience. The term Jihad in the book for example, is meant to denote the spiritual quest for purity as required by Allah. Some extremists have however translated this to literally mean a war with all non-believers in the Koran or in Islam.
Hence the persuasion of the book has taken a more literal form than originally intended. This is perhaps the most significant modern example of unintended consequences, particularly in terms of religion.… [Read More]
Since this is a comparison of sites for a new computer, we shall compare the brands of computers that exist out there. But first, there are the list of audiences that exist out there. Examples include regular users, small business users, large business/corporate users, educational users (e.g. students), teachers/professors, vendors/resellers of computers (e.g. Wal-Mart, Best Buy, Amazon, etc. And the computer companies themselves, which would include people like Acer, Apple (Macintosh), Gateway, HP and Dell.
Scenario ideas include the following
A first-time computer buyer that just needs a desktop computer for web surfing, music playing and productivity software (Word, Excel, etc.)
A power-user that wants a high-powered laptop for video/audio editing or gaming
A corporate user that needs a functional yet not flashy computer with high network speed and processing capability
A student who needs a cheap but functional laptop for classwork/note-taking
A store chain that would like to sell laptops that you make
The screen caps below will be scored 1-10 on three different categories…site design, ease of use and simplicity/complexity.
Site Design Score: 8….a lot like other sites in a lot of ways. The demarcation of "work" and "home" use is…… [Read More]
Over the last several years, the issue of effective business communications has been increasingly brought to the forefront. This is because the way an organization is able to communicate with stakeholders will have an impact on the underlying levels of economic growth. To determine the result of these strategies requires focusing on how the Chamber of Commerce is able to connect with different parties. This will be accomplished by looking at Carmel, Indiana with a particular emphasis on: the message, analyzing the community, providing recommendations to improve this image and rationalizing why this is better. Together, these elements will highlight how the Chamber of Commerce is connecting with stakeholders and what strategies must be utilized to improve the image of the community.
Illustrate the message's view of the audience and stakeholders based on the written profile.
The written profile is showing how the Chamber of Commerce is focused on reaching out to a variety of stakeholders. The most notable include: entrepreneurs, business professionals, families, parents, children, environmentalists and anyone who wants to have a better quality of life. A good example of this can be seen on Chamber's web site which says, "In the midst of Hamilton County, Forbes magazine's choice as the number one place in the nation to raise a family, Carmel continues to create and protect the community assets that attract great businesses and residents. As one of the fastest growing cities in Indiana, Carmel has a reputation for being a safe, family -- oriented city. One with exceptional high-achieving schools, a nationally-recognized public library, strong support for the arts and an appreciation for their role in creating and sustaining growth and excellence. The innovative use of more than 50 roundabouts to control traffic, rather than traditional intersections, has earned Carmel a national reputation. Construction is underway for Carmel City Center, a vibrant downtown neighborhood…… [Read More]
The presentation is to be made to three officers of Distance Learning Investment Company -- the Chief Executive Officer, the Financial Director and the Branch Director. The Chief Executive Officer is in charge of deciding whether the proposals that are submitted are workable at all or not. Financial director is in charge of deciding whether the amount of loan that is sought for is reasonable or not, and Branch Director is to decide whether they would require some facilities in that particular area or not. Thus it is important that the proposal be of interest to all of them for it to be approved by the company and for me to get the loan.
State the objectives for your presentation
The ultimate objective of this proposal is to get the loan sanctioned. What has been asked for in the proposal is for Distance Learning to assist my company with supply of needed hardware and facilities on their facilities, so that my company can take off easily. Against the provision of these facilities, my company will give them shares in the new organization which will enable them to get returns on the use of facilities and make cash profits at a later date. The other part of having the shares will also give them rights to a share in the running of the company.
3. List topics that will be covered in the presentation
The items to be presented at this meeting will start off with the strategic plan of my company as this will inform them why we think that our organization will be successful. (Strategic Planning (in nonprofit or for-profit organizations)) This will be in the form of my talk. Then the presentation will start and that will center on the finances of the new enterprise. The first area will be my personal background and why I think I am competent to run this sort of a business. This presentation will be on audio for the Power Point presentation. The second area shall be of my personal expertise in the profession of preparing modules for distance learning personally and with the help of my collaborators in the planned company. This will also talk about some…… [Read More]
However, the tenure review process is also not without some controls -- periodic reviews take place as a form of performance evaluation, even if dismissals are only granted to tenured faculty based upon extreme misconduct. And there is a new trend towards creating a post-tenure review process with more stringent penalties such as salary reduction, dismissal, censure, and a reduction in workload for professors with poor records (McPherson & Schapiro 1991, 95).
Concerns still remain that the longevity of tenured faculty can cause a department to grow stale, and how this can impinge upon the quality of student education (Johnson & Kelly 1998, 740). Finally, the principles of capitalism to some extent seem to be undercut by tenure -- what incentive does a faculty member have to succeed in the face of a secure job? Yet if the institution fails, so does the career of the tenured faculty member (Johnson & Kelly 1998, 742).
What is needed, perhaps, is a more rigorous post-tenure review process, rather than an end to tenure (Johnson & Kelly 1998, 743). As with all professions, the professor's colleagues should review his or her work and ideally guide the instructor towards improving his or her teaching and research, and thus the education provided by the school. This atmosphere of…… [Read More]
I work for a local car dealership. After being requested by the chamber of commerce to deliver a presentation to my community on the various aspects of buying a car, I decided to conduct an audience analysis. My town has a population of approximately 40,000. At this point, I do not know who will attend the presentation. Neither do I know the exact needs of this population.
The relevance of conducting an audience assessment cannot be overstated. This is particularly the case given that the said assessment comes in handy in the determination of not only the needs and opinions of the audience but also the background information it posses with regard to the topic at hand. In seeking to conduct audience assessment, I would make use of the various components of the three approaches to audience assessment, as highlighted by Wrench, Goding, Johnson, and Attias in their informative piece on public speaking. The three approaches to audience assessment, according to the authors are; demographic analysis, psychographic analysis, and situational analysis (Wrench, Goding, Johnson, and Attias, 2014). With regard to demographic analysis, I would take into consideration such factors as the socioeconomic status, marital status, age range, as well as gender of my target audience. Data such as socioeconomic status would, for instance, be of great relevance in the determination of the price range of cars whose information will be presented. Psychographic analysis, as Wrench, Goding, Johnson, and Attias (2014) point out "includes such things as values, opinions, attitudes, and beliefs." In my assessment, I could consider the attitudes and opinions of my target audience to certain models of motor vehicles, i.e. those manufactured outside the country. Situational analysis, on the other hand, has got to do with "characteristics related to the specific speaking situation" (Wrench, Goding, Johnson, and Attias 2014). On this front, I could take into consideration the number of people likely to attend the presentation.
There is also need to get to know people in the community. On this front, I could go on a 'meet the people' tour, pay visits to those who could help…… [Read More]
Audience Analysis: The Feasibility of Developing a Company Intranet
Unlike the 'Internet' an intranet is a hub of the larger World Wide Web, involving a connection of local rather than national and international sources and people. This project would involve the creation of a corporate, in-house intranet, involving sharing of data, files, and emails between management staffers. Intranets are also not usually accessible by a large network of people. Because the project would involve the creation of an in-house corporate intranet for management alone, it would enable the members of the company to communicate more efficiently, but with greater safety and protection than would be possible on the Internet at large.
Primary and Secondary Audience Analysis
The primary audience of the speech, the company managers would be interested in how the company intranet could increase potential employee communication. These managers are the members of the company the intranet would be developed for, and the intranet would exist for their collective convenience. Although not possessing a high level of interest in the technological details of development, the protocols of the potential intranet's usage, along with persuasive techniques designed to stress the project's usefulness and safeness would be of interest to this audience.
The secondary audience would compose the actual…… [Read More]
Clarify the "i." Most of the drawings in the Besta Norum instruction manual are clear, with the exception of those on pages 5 and 6 (6 and 7 in the PDF). One of the problems with these two pages is the unclear use of the "i" symbol, as well as what that symbol denotes. If "i" means information, then the manual designer must make sure that the information is clearly communicated. One of the information boxes on page 6 of the PDF appears to be telling the user what type of bracket to use, but the other is woefully unclear. That same picture appears on page 7.
Redo the Illustrations on pages 5 and 6 (pages 6 and 7 of the PDF). Page 6 includes two problematic pictures, and page 7 includes the same suspect "i" box drawing as on page 6. That drawing seems to be suggesting that the user ensure that the notch on the shelf lines up. Yet the way the drawing is rendered, the shelf could not possibly line up with the notches. It is also unclear which way the shelf is supposed to be laid onto the notches. This is the same drawing that appears on both pages 5 and 6 of the instruction manual (pages 6 and 7 of the PDF). The illustrator simply needs to tweak the drawing to make…… [Read More]
This assumes that the audience is familiar with these objects. In item no. 4, the author continues to appeal to this same audience by mentioning the convenience and flexibility that technology brings to the entrepreneurial world.
The next audience is those who are potential entrepreneurs, but who have made excuses as to why they should not start a business. This segment of the target audience is the most ready to start a business. The author saved the most likely audience for last. This audience is ready to make the changes suggested by the author, once they overcome a few obstacles in doing so. The remaining items address specific obstacles in starting one's own business and how they can be overcome. The largest part of the article is targeted towards those who are close to making the decision to start a business on their own.
In this article, Rosalind Resnick demonstrated how an article can be targeted towards several different articles at the same time. The target audience moved from general in the beginning of the article, to include three specific audiences in the remainder of the article. The author spent the most time with the audience that was most likely to act on the suggestions contained within the article. The final target audience might have many reasons for wanting to start their own business, but they may have fallen prey to some of the excuses that were addressee by the author in the last half of the article. The author solves a problem for the target audience and peaks the interest of the general audience. This article is an excellent example of how choice of the target audience can have an impact on the effectiveness of the message that the author is trying to get across.
Works… [Read More]
Architectures for Websites
Earlier the team defined the target market as 18- to 45-year-old students and professionals. Throughout the following discussions greater granularity of definitions have been achieved. These specific audiences each have significantly different needs for a customizable tablet PC. All however share a common baseline of expectations that any product that includes the option of mass customization needs to allow them to also customize the user experience (Piller, Moeslein, Stotko, 2004). This is a complex yet highly respected part of managing expectations of customers; they expect products that are customizable to be flexible enough in definition and structure to meet their needs (Piller, Moeslein, Stotko, 2004). With this requirement in mind the following audiences are defined:
Academic High Performers -- this audience is most concerned about configuring their Samsung Android-powered device for very rapid 3G and 4G access, including support for advanced authentication to their favorite academic databases and research sites. This segment requires very high battery life as well as many times they are researching projects in real time in classrooms, meeting rooms where power not be available, or in outside meeting locations. This group is comprised of upper classmen and graduate students.
2. Gamer Students -- This is a very large market segment in the 18- to 24-year-old audience. The requirements in this audience include very fast processors, a very large amount of system memory, high performance graphics, and advanced touchscreen controls.
3. Power Mom -- This is the largest potential segment for the build-to-order Android tablet PC. The critical needs of this audience include the ability to multitask several schedules at once, create a series of e-mails that will coordinate children's schedules and also plan the week for the household. The configuration options for this market include crash-resistant screens, smudge-proof cases, militarized case designs for shock and vibration, and advanced real-time sync with home PC systems across secured 3G and 4G access points. The age group of this segment is 24 to 45.
4. Aspiring Executive Road Warrior- The high end of the market segments, this audience requires extensive configuration for performance and network integration to corporate IT servers.…… [Read More]
Target Audience Disaster
Earthquakes that lead to giant tsunamis are rare but explosive occurrences. These natural disasters affect all countries that border the large oceans of planet earth. Domestically, within America, these threats are realized on all cities that live on or near ocean coastlines. Los Angeles, New York City, San Diego, Charlotte, Washington D.C. And hundreds of other smaller cities and communities are at risk. Emergency preparedness is valuable to anyone and everyone, however some people are in better position to positively effect the community safety standards if such an emergency was to arise.
The purpose of this essay is to establish and specify a target audience for my presentation on emergency response. In my presentation I would like to target all residents of those communities that feel they are threatened by such disasters. I will also present a basic outline of my presentation to be directed at these citizens.
The local non-affiliated citizens within these at-risk zones, seem to have little or no power to help alleviate any type of wide scale disaster. It is my opinion this is due to the fact that most citizens believe that someone else, and usually within government, has taken care of the problem. The reliance on government and NGO's are impairing the common sense faculties of those who are in the best position to protect themselves. Local responsibility needs to be understood and adopted by those who value their own communities.
The target audience is everyone who has interest in the protection of their own community. Taking responsibility for one's own actions and plans not only empowers the individual, but leaves untapped resources to be applied to those…… [Read More]
Working within an educational field that has promised them the reward of a tenure position after years of employment has assured many educators that their jobs within the various ranks of education will be secured. Yet, recently, efforts to create post-tenure review have placed that solid security in great jeopardy. Thus, studies and research revolving around the current tenure system, its benefits, as well as the consequences of implementing tenure review will prove of great importance to educators currently employed within the field. Also, parents and students themselves will prove to be affected by the implementation of post tenure reviews and the abolishment of the tenure system all together. Students stand to loose good teachers, or benefit from allowing incompetent teachers being let go despite their employment length. For this same reason, parents also stand to be an important audience for such research. Their children will either directly benefit or suffer from changes within the current…… [Read More]
The recently announced acquisition of JJJ Company has created tremendous amounts of excitement. This is because the purchase will allow Riordan Manufacturing to expand into other markets and increase sales by strategically utilizing JJJ's customer base. This will give the firm the ability to become more competitive and improve upon its bottom line numbers. For many inside the Marketing Department, this is creating tremendous amounts of excitement. This is based upon the possibilities to reach out to new cliental and rapidly expand. ("Accounting Scenario," 2012) ("Sample Memo," 2012)
However, there are concerns from Accounting about the financial stability of JJJ over the short to medium term. This is because the firm has tremendous amounts of debt and is facing the possibility of a liquidity crisis. For a number of personnel, this kind of acquisition should never take place. The reason why is it can add to: the financial pressures and obligations facing Riordan Manufacturing. In the future, this could have a negative impact on the firm by forcing it to cover many of the liabilities from JJJ. When this happens, Riordan may not receive the full benefits of the acquisition. ("Accounting Scenario," 2012) ("Sample Memo," 2012)
As a result, these concerns must be addressed in order to prevent confusion and focus on all aspects of the merger. During this process, the Marketing and Accounting departments can present their views on the acquisition. This will open a channel of communication that will highlight the benefits and drawbacks (which could be facing Riordan over the course of time). ("Accounting Scenario," 2012) ("Sample Memo," 2012)
Date: October 8, 2012
Subject: JJJ Acquisition
The recent memo that is being circulated around the company is talking about how there are concerns, surrounding the JJJ acquisition. This is because many individuals inside Accounting feel that the firm could be on the verge of collapse. As they have high amounts of debt, a lack of liquidity and the inability to control these issues. According to some inside this department, they feel that the only reason JJJ is conducting the transactions is to avoid these challenges. ("Accounting Scenario," 2012) ("Sample Memo," 2012)
However, what many inside Accounting are failing to understand is that the acquisition will add tremendous…… [Read More]
health care reform U.S. Audience: A potential English-Speaking Asian investor U.S. health insurance corporations (Student Sample section companies). Purpose: To assess current status reform evaluates investment decisions.
Investment prospects in the healthcare industry
Until recently, America was rather unique amongst the major industrialized nations in the fact that it could not necessarily be assumed that every American would have health insurance. Americans largely receive their healthcare through their employers or have the option of purchasing coverage privately. Thanks to the Affordable Care Act now all Americans are required to have healthcare coverage. This will likely dramatically expand the number of persons receiving healthcare in the future. The aging of U.S. population likewise will stimulate demand for healthcare.
Because of the current volatility of the American healthcare industry, many foreign investors are understandably leery about making the commitment to purchase shares in this sector. Being risk-adverse is a noble attribute: however, one does not want to miss out on a potentially lucrative opportunity. One company which has drawn a great deal of interest in recent years is HCP, Inc. A healthcare real estate investment company which specifically invests in health-related properties. Some of these facilities include senior housing, nursing facilities, physician's offices, as well as more traditional hospital-like structures.
The diversification of HCP's portfolio reflects how care in the United States is increasingly being provided via less traditional venues, partially as a way of cutting healthcare costs. Nurses are assuming some of the traditional duties of physicians in outpatient settings. "To date, approximately 19 million people receive care at community health centers. It is predicted that by 2019, 50 million people -- many of them with low incomes -- will be served by these centers" ("Affordable care act implementation," RWJF). Seniors are no longer remaining at home and being cared for by their families (which was always less prevalent in the United States than in other nations, anyway) but are instead being cared for in assisted living settings. HCP's offerings reflect this fact and thus are likely to be a good investment…… [Read More]
Yelp: Target Audience
Yelp emerged on the scene as early as 2005 and 2006 and soon became a voice for patrons of restaurants, bars, clubs and cafes along with consumers of various shops and stores to voice their opinions, thoughts and feelings about their overall consumer experience. Yelp was very novel in the sense that it ultimately gave a stage and microphone online to a huge collection of the population which formerly never had a voice: the shopper, the buyer, the restaurant patron. Yelp was able to create a living record of the consumer's experience and ultimately created a dramatic shift in the balance of power: no longer were shoppers beholden to the whims of the shop assistants, bartenders and waiters. If people were treated badly or if the service was shoddy or slow, this became public record and the business had to address it head on. This was a dramatic shift from past methods of business where rudeness or slowness or other such poor practices resulted in a gradual loss of income and revenue over time -- perhaps. Instead, yelp created very real consequences for businesses that weren't up to par. This paper looks at three different buyer personas and their needs interests and communication styles. With these three different people, there is still one unifying link which connects them: a feeling of voice-less-ness that Yelp.com is able to rectify.
The first target member of Yelp is the young person: age 15 to 29. These are people who don't have high incomes, nor do they have established places in society nor are they very influential. Their interests largely revolve around entertainment: spending available money on eating/drinking out, clubs, and shopping for clothes, gadgets and other items. This group needs to be heard and has a strong sensitivity to injustice. Rude treatment in stores or restaurants is often considered…… [Read More]