Cola Wars Essays (Examples)

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Cola Wars Continue: Coke and Pepsi in 2010
Harvard Business Case 9-711-462

Five Forces in the cola industry: Porter's Five Forces Framework

Power of buyers

For concentrate owners: Strong. The power of buyers is extremely strong within the soda industry, given that consumers can quickly shift their alliance from one beverage to another. Also, cola is not strictly a 'necessity' as a product -- no one needs to drink soda, and consumers can easily eliminate it from their budgets if necessary.

For bottlers: Strong as well. Bottlers are extremely dependent upon soda manufacturers for their business, given that they are among bottlers' largest customers.

Power of suppliers

For concentrate owners: Medium. Concentrate owners broker agreements with large and small retailers, agreeing to assume costs of marketing in exchange for shelf space. They have the right to grant exclusive territories to their bottlers and to prohibit bottlers from selling competitor products. They set the specifications for the bottlers….

Cola Wars
Threat of Entry of New Competition: Low.

The economy of scale within the CSD industry requires enormous amount of capitol to enter into this market, making this threat relatively insignificant.

- Threat of Substitutes: High.

Colas are now part of many different selections of drinks. Health and medical experts also contribute to this theat.

-Threat of Customer Buying Power: Medium.

It appears the customer base will buy soft drinks with expendable cash, but harsh economic times will force consumers to cheaper options.

-Threat of Suppliers' Bargaining Power: Low.

Concentrate providers are significantly tied into the success of this industry and has few outlets with the buying power of this industry.

Threat of Intense Rivals: Medium.

The 60 years of cola wars between Pepsi and Coke explicitly demonstrate a relatively two sided battle.

This industry is both profitable and attractive for CP's due to the simple and minimal ingredients contained in the product and the willingness of the bottlers to….

Cola Wars: Case Write-Up
For many decades, the market for cola could be easily summed up as follows: Coca-Cola vs. Pepsi-Cola. Although Coke clearly dominated, Pepsi was a strong 'also ran,' particularly after branding itself as the taste of the Next Generation. However, in the 1990s, the palates of American consumers began to change, resulting in a sharp leveling off, and then a decline in soda consumption. The major soft drink companies had negotiated reasonably competitive agreements with the 'links' of their supply chains: smaller bottlers were dependent upon the major brands to survive and the major cola companies negotiated specific arrangements with bottlers to distribute only specific brands (such as Sprite rather than 7-Up, in the markets where these two uncolas were competing against one another). Coca-Cola dominated fountain sales, Pepsi concentrated on the retail market.

Analysis: Marketing gaffs and internal trouble at the organization caused Coca-Cola to lose market share.….

Increasing their product lines with good products will increase their sales around the world.
The biggest threat that Coca-Cola faces is the intense competition that exists within the industry. Coca-Cola has three main competitors, these being: PepsiCo, Cadbury Schweppes, and the Cott Corporation. All of these companies have products that compete with Coca-Cola products around the world. The competition between Coca-Cola and Pepsi has dominated the industry for more than a century. Both companies have participated in fierce marketing campaigns along with much sponsorship. Trying to stay a step ahead of Pepsi has been a long concern for the Coca-Cola Company and doesn't seem to be letting up anytime soon.

In the financial analysis, I compared Coca-Cola with their three main competitors in the areas of eturn on Assets (OA), Current atio, and Debt to Asset atio and Inventory Turnover from 2006 to 2008. In looking at the OA ratio (Ex.1),….

Coca-Cola Company Company Analysis: Coca-Cola Company The Coca-Cola Company began humbly in 1886 when Atlanta pharmacist, John Pemberton, mixed up a caramel colored liquid and carried it a few doors down to have it mixed with carbonated water. Here, a few customers sampled it and they agreed that it was something special so the pharmacist began selling it for 5¢ a glass, with sales of approximately nine classes per day (Coca-Cola Company, "Heritage Timeline"). Pemberton never lived to see his invention become one of the biggest empires in the soft drink industry. Upon his death, Frank Robinson, Pemberton's bookkeeper named the mixture, Coca-Cola and wrote it in the distinctive script that is still used as the company's trademark today (Coca-Cola Company, "Heritage Timeline"). It was salesman, Asa Candler, who the built the syrup into a viable business and sponsored the first plants in Chicago, Dallas, and Los Angeles (Coca-Cola Company,….


Fallout

A section of commentators have taken issue with the manner in which the federal government denied suspected terrorist the due process of law as stipulated under the constitution. The government even commissioned the establishment of a torture chamber in Guantanamo Bay. This amounts to gross violation of human rights and civil liberties. There is another clause in the patriot act dubbed "enhanced surveillance procedures," which allows federal authorities to gather foreign intelligence by breaching firewalls of 'terrorist nations.' This controversial foreign policy clause damaged the relationship between America and the Middle East.

A section of scholars argues that key players in the oil industry manipulated the United States to wage war against Afghanistan. According to an article published on the BBC World Service in December 2007, the execution of Saddam Hussein was unwarranted. Political scientists reckon that a cartel of multinational oil companies wanted to control the oil in the Middle….

Coca Cola Company


The organization of choice for this paper is the Coca-Cola Company that is operating in beverage industry for more than a century principally manufacturing, distributing, and marketing nonalcoholic beverages globally. It mainly offers sparkling and still beverages. The Coca-Cola Company is a USA-based company, headquartered in Atlanta, Georgia and founded in 1886.

Amongst the market leaders in the beverage industry, Coca-Cola Company fights to remain on the top. Keeping up its reputation and serving the masses throughout the globe since the past many decades the company continuously adapts its product and process in order to satisfy the customers to the maximum possible extent. This research paper analyses the organization using the PESTEL analysis and SWOT along with an analysis of the information needs of the organization and how a customer relation management system (CM) can be integrated into this giant beverage firm that has ruled the beverage market for….

Wahaha in China Cola
PAGES 5 WORDS 1471

Strategic Decision Making
Case Analysis -- Final Exam

"Cola Wars in China: The Future Is Here"

Coke/Pepsi and International Strategy for Penetrating the Chinese Market

Going global is the next move of virtually any successful American company. However, when it comes to penetrating the markets of nations that are drastically different from the U.S., one needs to be aware of these different cultures and expectations and use this knowledge to guide one's actions fully and succinctly.

When it came to companies like Coke and Pepsi, companies that are absolutely massive, they both used differing strategies in a nation as specific as China. When Coca-Cola had launched in China, they had just instituted a very specific and strategic method of integration: " 'think local, act local, but leverage global' mandate to empower local decision makers, in recognition of the need to both respond to local preferences and react to local competitors" (Dai). Thus, Coca-Cola's strategy was….

Marketing Strategies for Coca-Cola
The key to the success of any consumer product is an effective marketing strategy. In order to develop such a strategy, it is necessary to carefully examine consumer needs and behavior in relation to the product and adapt marketing techniques to target and address these needs. As one of the top beverage manufacturers, Coca Cola must focus on ways to continually meet the beverage needs of a diverse marketplace that demands variety and choice in products.

Several factors have recently affected sales of Coca-Cola products, included various international economic crises as well as anti-American sentiments abroad that fuelled boycotts ("New formula Coke," Economist, 2001). Also, an increasingly health conscious consumer has caused sales of non-carbonated beverages, such as bottled water and juices to sky-rocket, which necessitated some regrouping for Coca-Cola ("New additions and reformulations," Beverage Industry, 2003). The enormous purchasing power of overseas consumer markets also required….

Coca-Cola Company. Specifically it will discuss and analyze the case study, including relevant facts and recommendations regarding the study. Coca-Cola is one of the most well-known and famous brands in the world, and it has been in existence since the late 1800s. This case study indicated that it faced several ethical issues in the last decade that eroded its credibility and created strife inside and outside the company.
Facts

The facts of Coca-Cola are legendary. One writer notes, "Both the Coca-Cola brand and company took an early lead in the soft-drink industry, for the brand achieved national distribution early on and the company has consistently dominated the industry" (Wolburg, 2003). Coca-Cola is one of the world's leading soft drink manufacturers, and they sell their product in at least 200 countries worldwide. They were the leading soft drink company for decades, and their main rival is PepsiCo, who they have been engaged….

Financial Analysis of Pepsi and Coca Cola
Synopsis of Companies

Pepsi and Coca-Cola companies boast of having two of the most recognized and preferred or desired beverages in the whole world. These two establishments are very fierce competitors in the beverage industry and incessantly compete with one another with the main objective of becoming the main and top distributor of not just sodas built but other beverages as well. This fierce rivalry that exists between the two companies is referred to as the "Cola Wars" and began in the period leading to the 1980s and has since then continued and become even more intense. In the period leading to the 80's Pepsi boosted and increased its market share, a time which coincided with Coca Cola Company being the top most distributor and supplier of beverages (PepsiCo Annual eport, 2013).. At this point in time, the two companies energetically and dynamically canvassed and….

32). By contrast, PepsiCo benefitted from its wide product diversification. PepsiCo's product line includes popular snack names, while Coca-Cola has stuck to beverages. That has given PepsiCo the lead in overall sales, $43 billion to $31 billion in 2009 (see Dlugosch, 14 April 2010, p. 1). Question 4: Both companies' vertical involvement in their main global markets was determined by the consideration that contracts between soft-drink concentrate producers and bottlers allow the bottlers to have the last say in retail price, new packaging (but they could use only authorized packaging), selling and advertising in its territory (Martin, 26 March 2004, p. 5). This often causes strain on the relationships between bottlers, that very often are unable to produce and sell in large volumes, and the concentrate producer (Martin ibid). To accelerate revenue growth and be more agile and flexible both companies engage in vertical involvement in their main global….

Coca-Cola. According to the company's 2012-Year in eview, one of the objectives that the company had coming into 2013 was to improve the strength of its product portfolio. The company wanted to find products where there was untapped potential, and take steps to exploit that potential and improve the overall portfolio strength. To that end, Coca-Cola was able to take an ownership stake in Core Power, which makes protein drinks in the United States, and entered into a partnership with Aujan, which is a maker of juice, sparkling beverage and malt beverages in the Middle East. The company also continued to enjoy strong growth from some of its targeted brands, notably I LOHAS and Ayataka, both of which reached the billion-dollar mark in sales in the past year (Coca Cola, 2012).
As a result of these efforts, the company was able to enjoy broad-based success. Volume was up 4%, and….

products or service of your chosen organization, and two (2) key factors in the organization's external environment that can affect its success. Provide explanation to support the rationale.
De Beers is the world's famous diamond company, established in 1888, with proficiency in exploration, mining and marketing of diamonds. More than 20,000 employees make contribution to the communities in which we work. De Beers carries out profitable business which helps the government reach their aims of turning natural resources into natural wealth and is working to provide good long-term development for Africa. Anglo American and the Government of the epublic of Botswana are the two shareholders of De Beers, 85% and 15% respectively. This company is made up of fully owned partnerships, investments and subsidiaries. It is involved in most of the diamond chain value such as exploration in four continents, mining in Namibia, Canada, South Africa and Botswana; valuation, arrangement,….

This provides tremendous opportunity to build market share without significant increases in infrastructure. The downside of these markets is that they tend to be less efficient, because fixed costs are higher in relation to revenues. The company can win in such markets, however, if it uses its globally powerful brand to gain a stronger presence in underserved markets, thereby pre-empting rival firms from entering these markets. ith Coca-Cola establishing market share, it will be all the more difficult for other companies to match the distribution clout and brand loyalty that Coca-Cola can build up.
In every market, competition remains a serious threat. Economies of scale can help the company in two ways. The first is that it improves margins, leaving more money left over for marketing efforts. The second is that there is often price competition in competitive markets. ith better economies of scale, Coca-Cola can withstand price wars long….

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4 Pages
Essay

Business - Advertising

Cola Wars Continue Coke and Pepsi in

Words: 1137
Length: 4 Pages
Type: Essay

Cola Wars Continue: Coke and Pepsi in 2010 Harvard Business Case 9-711-462 Five Forces in the cola industry: Porter's Five Forces Framework Power of buyers For concentrate owners: Strong. The power of buyers…

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2 Pages
Essay

Business

Cola Wars Threat of Entry of New

Words: 592
Length: 2 Pages
Type: Essay

Cola Wars Threat of Entry of New Competition: Low. The economy of scale within the CSD industry requires enormous amount of capitol to enter into this market, making this threat relatively…

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1 Pages
Essay

Agriculture

Cola Wars Case Write-Up for Many Decades

Words: 389
Length: 1 Pages
Type: Essay

Cola Wars: Case Write-Up For many decades, the market for cola could be easily summed up as follows: Coca-Cola vs. Pepsi-Cola. Although Coke clearly dominated, Pepsi was a strong 'also…

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8 Pages
Thesis

Business

Business Cola Wars the Product

Words: 2594
Length: 8 Pages
Type: Thesis

Increasing their product lines with good products will increase their sales around the world. The biggest threat that Coca-Cola faces is the intense competition that exists within the industry.…

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14 Pages
Case Study

Business

Coca-Cola Company Analysis Coca-Cola Company

Words: 4104
Length: 14 Pages
Type: Case Study

Coca-Cola Company Company Analysis: Coca-Cola Company The Coca-Cola Company began humbly in 1886 when Atlanta pharmacist, John Pemberton, mixed up a caramel colored liquid and carried it a few…

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13 Pages
Research Paper

Terrorism

War in Afghanistan Following the

Words: 3674
Length: 13 Pages
Type: Research Paper

Fallout A section of commentators have taken issue with the manner in which the federal government denied suspected terrorist the due process of law as stipulated under the constitution. The…

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8 Pages
Essay

Business

Coca Cola Company Course Name Course Number

Words: 2416
Length: 8 Pages
Type: Essay

Coca Cola Company The organization of choice for this paper is the Coca-Cola Company that is operating in beverage industry for more than a century principally manufacturing, distributing, and marketing…

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5 Pages
Essay

Business

Wahaha in China Cola

Words: 1471
Length: 5 Pages
Type: Essay

Strategic Decision Making Case Analysis -- Final Exam "Cola Wars in China: The Future Is Here" Coke/Pepsi and International Strategy for Penetrating the Chinese Market Going global is the next move of virtually…

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8 Pages
Term Paper

Business - Advertising

Marketing Strategies for Coca-Cola the Key to

Words: 2245
Length: 8 Pages
Type: Term Paper

Marketing Strategies for Coca-Cola The key to the success of any consumer product is an effective marketing strategy. In order to develop such a strategy, it is necessary to…

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5 Pages
Term Paper

Business

Coca-Cola Company Struggles With Ethical Crises

Words: 2013
Length: 5 Pages
Type: Term Paper

Coca-Cola Company. Specifically it will discuss and analyze the case study, including relevant facts and recommendations regarding the study. Coca-Cola is one of the most well-known and famous…

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6 Pages
Essay

Business

Pepsi vs Coca-Cola Financial Analysis

Words: 2063
Length: 6 Pages
Type: Essay

Financial Analysis of Pepsi and Coca Cola Synopsis of Companies Pepsi and Coca-Cola companies boast of having two of the most recognized and preferred or desired beverages in the whole world.…

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4 Pages
Essay

Business - Advertising

Economics of Business Strategy Coca-Cola's

Words: 1433
Length: 4 Pages
Type: Essay

32). By contrast, PepsiCo benefitted from its wide product diversification. PepsiCo's product line includes popular snack names, while Coca-Cola has stuck to beverages. That has given PepsiCo the…

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3 Pages
Essay

Business

Coca-cola According to the Company's 2012-Year in

Words: 944
Length: 3 Pages
Type: Essay

Coca-Cola. According to the company's 2012-Year in eview, one of the objectives that the company had coming into 2013 was to improve the strength of its product portfolio.…

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19 Pages
Essay

Business

De Beers and Coca Cola Critical Analysis

Words: 5181
Length: 19 Pages
Type: Essay

products or service of your chosen organization, and two (2) key factors in the organization's external environment that can affect its success. Provide explanation to support the rationale. De…

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3 Pages
Research Paper

Business

Coca-Cola Low Cost Differentiation Preemptive

Words: 796
Length: 3 Pages
Type: Research Paper

This provides tremendous opportunity to build market share without significant increases in infrastructure. The downside of these markets is that they tend to be less efficient, because fixed…

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