"Myspace Essays"

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Social Networking Sites Began in Essay

Words: 493 Length: 1 Pages Document Type: Essay Paper #: 37465612

The primary target market for Facebook is between the ages of 22-34. The secondary target market is between 35-54.

The strengths are that it is addictive, has a clean layout is open platform and is a real-world network (unlike Myspace). It has relatively few weaknesses, other than low revenue per user. Threats are other social networking sites, instant messenger services and photo sharing sites. There are opportunities in new markets and for a more fully-integrated platform.

Through our ads we want to efficiently reach our target market so they become more aware of Facebook. We want to build familiarity with the site in a market that has not traditionally understood the benefits of social networking sites. The goals are more sign-ups and an increase in the frequency of visits to the site.

We intend to do this by partnering with party-planning sites that organize reunions, to convince them to leverage the power of Facebook. We will take photos at the reunions for posting on Facebook and plug this to the attendees. This will take place in a 30-city trial with the objective of increasing trial usage of Facebook amongst our target market. This brings Facebook to the market, rather than the traditional method of letting the market find Facebook. At each event, a booth will be set up and attendees will be able to see the…… [Read More]

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Public Relations One of the Essay

Words: 558 Length: 2 Pages Document Type: Essay Paper #: 46849178



Competition

Facebook is operating on the communication and social segment of the it industry. In this sense, it is offering a multitude of services to its clients, which include, besides the actual chat or forum-like services, photo and video sharing and, increasingly, the capacity to generate an entirely customized and personalized page for the user. From this point-of-view, we can identify primary competitors, competing in the social segment of the industry, but also secondary competitors, who focus on partial components, such as photo or video sharing.

In terms of the primary segment, the most important competitor that Facebook has is Myspace. Myspace has successfully benefited from being launched earlier so as to attract an additional 30 million users, ranking at 100 million users before Facebook's 70 million. Bebo and Blackplanet also provide important competition on the primary market, however, the ain competition is between Facebook and Myspace. Both sites try to diversify the portfolio of services they are offering their customers and determine an increase in their market share exactly through the additional services they provide.

In terms of secondary competition, Facebook competes with companies that offer part of the services Facebook has. One good example in this sense is YouTube, a website that has focussed on sharing videos between the users, but has not converted to a fully social site, although the users can post comments to the videos that are shared.

Other companies operating on the secondary market, for example on the communication segment, are AOL, with its instant messaging AIM, and MSN Messenger. Facebook's goal will be to diversify its services sufficiently so as to…… [Read More]

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E-Communities' Impact the Impact of Essay

Words: 4918 Length: 18 Pages Document Type: Essay Paper #: 52542696

Twelve ESL learners who participated subsequently found that participating in text-based online chat rooms promoted a noticeable difference in their face-to-face conversations, particularly in noticing their own linguistic mistakes.

Psychologists stress little if any learning occurs without attention. "Text-based online chat, a particular form of synchronous computer-mediated communication (CMC) involving written oral-like conversation, has the great potential of increasing noticing for two reasons:

1. Compared to face-to-face conversations, CMC allows conversations to flow at slower speeds than face-to-face; consequently permitting "speakers" to have longer times to process receiving and producing the target language.

2. CMC can save texts (previous messages) in format that users may later access. (Lai and Zhao)

The following copy of "ESL Online Talk Community" illustrates concept Lai and Zhao present.

Practice makes perfect, but many ESL students do not have opportunities to practice speaking English. This Website is trying to establish an online community to enable learners to practice their English with fellow learners all over the world, anytime you like. All you have to do to join this online community is:

a) Download and install MSN Messenger (http://messenger.msn.com/)

b) Get a free hotmail account (http://www.hotmail.com)

c) Sign up to join in the ESL Online Talking Community

d) Add other learners' hotmail e-mail addresses to your Messenger contacts list

Now, whenever you turn on your computer and sign in to MSN Messenger, your contacts list will tell you who is online. You can invite online people to talk to you, or set up a meeting for them to join. If you have a quickCam, a video camera used on the Internet, you can have a face-to-face talk. Just click the button to start your NetMeeting program! (ESL Online)

(ESL Online Talk Community" (n.d.) http://www.rong-chang.com/talk/talksign.htm

ATW

All the Web or Around the Web

Community Changes

a) Recognition

The recognition is important for the online contributors such as, in general, individuals want recognition for their contributions, some…… [Read More]

References:
1.http://www.criminallawyergroup.com/criminal-defense/should-myspace-orkut-online-domestic-violence-crimes.php

2.http://www.truman.missouri.edu/uploads/Publications/Scott%20and%20Johnson%20Online%20Communities.pdf
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Social Business and Retailer Essay

Words: 12746 Length: 50 Pages Document Type: Essay Paper #: 58098465

business2community.com/social-media/2012s-ten-worst-social-media-Disaster-0370309

Using contemporary illustrative examples from academic literature and reputable business publications, discuss the concept of "Social Business" and the resultant opportunity and challenges that are currently being faced by the retail industry globally.

Concept of Social Business

Concept of Social Business with Retailers

Social Media and Retailing

Best Practices in Administering Social Media

There is a growing body of research that confirms that companies of all sizes and types can realize a wide array of benefits from the use of social media networks. While the types and applications of social media experience constant change, social media content such as blogs and microblogs have become some of the more popular social media tools that have emerged in recent years. Although there a number of benefits and advantages that can be achieved through the use of social media resources, there is a concomitant danger that inappropriate or misguided content can backfire on a company, sometimes in irreversible ways. Therefore, identifying opportunities to improve the ability of companies of all sizes and types to achieve their organizational goals through the use of social media has assumed new relevance and importance. To this end, this study provides a review of the relevant peer-reviewed and scholarly literature concerning social media applications in general and social media applications for retailers in particular, followed by a case study of Gap, Inc.'s social media usage and a summary of the research and important findings concerning the use of social media in the study's conclusion.

Identifying Opportunities for Achieving Business Goals Using Social Media

Introduction

In the traditional Hindu marriage ceremony, it is a very important moment when the bride places a garland around the groom's neck because this signifies the permanent union. From the groom's perspective, then, this garland may actually resemble a noose that signifies a loss of freedom rather than the gain of a wife. In the same fashion, business relationships are often seen from different perspectives by managers and consumers. Today, business relationships are being affected in fundamental ways by the introduction of social media networks that are increasingly being used by companies to promote their products and services. In far too many cases, though, the corporate decisions that are made concerning how to use this relatively new platform by business managers are misguided or misinformed, and the results can be…… [Read More]

Sources:
'About MySpace,' 2013, MySpace. [online] available: https://myspace.com/.

'About YouTube,' 2013, YouTube. [online] available: http://www.youtube.com/yt/about/.
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Facebook vs Competitors Arguably Facebook Essay

Words: 1954 Length: 7 Pages Document Type: Essay Paper #: 35127087

While Facebook attempted to address some of these issues by ensuring that the user was able to adjust his privacy settings in order to restrict third party access if that was necessary, the company continues to have privacy issues even nowadays. With the continuous development of Facebook applications, these have become increasingly vulnerable and more difficult to control when it comes to the information that third parties are able to obtain about a certain user ID and individual (Steel, 2010).

It remains clear that privacy continues to remain an issue with the business model at Facebook, most importantly because sharing information on the users and allowing companies to use these in their marketing and advertising campaigns is such an intrinsic element in the business model that Facebook is working on. With that in mind, the challenge for Facebook is to address the privacy issues that potentially arise while remaining both profitable and legal.

The Road ahead

The partnership that Facebook struck with Microsoft for the exclusive use of Bing in its pages gives an interesting perspective on the road ahead for Facebook. It seems clear that the company is planning to complement its core social networking part of the business model with elements such as search and different applications that can add value to the model. With that in mind, Facebook will likely continue to develop new applications and instruments that will facilitate the interaction between consumers and suppliers, notably between individual users and corporate users in its pages, while ensuring that the advertising and marketing funds that are used will increase Facebook's revenues.… [Read More]

Bibliography:
1. Lee, Ed. February 2010. Facebook's Business Strategy. On the Internet at http://edlee.ca/2010/02/19/facebooks-business-strategy/. Last retrieved on October 29, 2010

2. Facebook Press Room. On the Internet at http://www.facebook.com/press/info.php?statistics. Last retrieved on October 29, 2010
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Web 2 0 Technologies & Applications Essay

Words: 6227 Length: 24 Pages Document Type: Essay Paper #: 37011227

Most well-known was Robert Scoble of Microsoft.

With the 2004 U.S. Presidential elections, blogs' growth accelerated dramatically as nearly every news network, candidate in both U.S. Senate and House of Representative races, and political pundit has their own blog competing for the publics' attention. The era of 2004 to today in fact has created a blogging industry that is pervasive in its availability of publishing platforms (USC Annenberg School of Journalism) and also in its readers for organizing and aggregating content of interest (Boeri, 2007).

Since 2004, technologies have emerged for completing text mining of blogs to find linguistic patterns in the mass of posts and also build linguistic models that represent public opinion. The use of latent semantic indexing as a technology has become prevalent as a result.

Wikis are also a form of consumer-generated media and were initially developed in 1994 with the first Wiki being introduced in 1995.

The term Wiki was chosen as it means quick in Hawaiian when one of the initial developers of this technology was visiting when he heard the term. Wikis are actually semi-structured content management systems that make it possible for organizations to quickly share content across departments in real-time. Wikis also are created to organize content hierarchically as conversation threads are defined and therefore make for content management system that records events and knowledge as they are created (Cronin, 2009). Wikis are predominantly used behind company's firewalls as the information published in them is highly sensitive. The best known publicly known Wiki is Wikipedia.Org and online dictionary anyone who opts in to the site can contribute content to. Wikipedia.org is currently published in ten languages. Another highly visited site is craigslist.org which operates on the same Wiki-based approach to posting more commercially oriented content including selling, buying, trading and job placements. Both blogs and Wikis are predicated more on the fundamentals of HTML and HTTP protocols, with the latest generations of both technologies relying increasingly on AJAX-oriented technologies for the best possible performance of their user interfaces of these technologies.

Pros and Cons of these Blogs and…… [Read More]

Works Cited:
Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42. http://www.proquest.com (Accessed March 14, 2009)

Robert Boeri. (2007, December). Content 2.0 Converges. EContent, 30(10), 22.
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What Impact Social Media Has Had on Music Marketing Essay

Words: 1271 Length: 5 Pages Document Type: Essay Paper #: 42043868

Social Media on Music Marketing

The objective of this research is to examine and analyze how music artists have social media for marketing purposes. Examples will be used to illustrate the major points made in this report.

The music world has entered into a new era in marketing. Social media such as Facebook, MySpace, and others bring together individuals who are like-minded. Dave Allen reports in the work entitled: "Social Media, Blogs and Music: Some Philosophical Thoughts" the marketing world of music is electrified with "phrases such as "Social Media, Social Advertising, Facebook Ads, Mass Media Networking Advertising." (Allen, 2008, p.1) Allen, a panelist attending the LISA Service Seminar in Portland and the Hawaii MusicTech Conference in Honolulu. Reported is: "L.I.S.A., which is an acronym for Lessons In Social Advertising, was aimed at marketers and advertisers who [for some reason] don't understand social networks or haven't yet worked out how to advertise effectively to them. It focused on topics such as 'What is social advertising?' And 'How do you get young people to recommend your brand?' The Hawaii MusicTech panel was presented by the Northwest Chapter of NARAS [The Grammy Org] of which I am a Board Director, and we discussed how musicians could effectively use social networks such as Facebook and MySpace to reach an audience and communicate with them." (2008, p.1) Allen additionally states that while "one group wants to advertise, or push, their messages to a mass audience…the other… wants to create a network of like-minded people who hopefully will pull content such as free MP3s and then "evangelize" on behalf of the musicians by spreading messages by electronic word of mouth." (Allen, 2008, p.1) Allen reports a well the fact that when implementing a new model or form of business it is necessary that these be firmly implemented and indeed almost it is somewhat akin to a push or show of force by the CEO backed by the investors which enables them to think outside of the box of…… [Read More]

References:
Allen, Dave Social Media, Blogs and Music: Some Philosophical Thoughts. Music Think Tank. Retrieved from: http://www.musicthinktank.com/blog/social-media-blogs-and-music-some-philosophical-thoughts.html

Buskirk, Elliott (2009) Social Media Networks are Music's Curse and Salvation. EPICENER. WIRED.com. 9 Apr 2009. Retrieved from: http://www.wired.com/epicenter/20Pampelmoose.com and founding member Gang of Four.
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Internet and Social Networks Affect Essay

Words: 2137 Length: 5 Pages Document Type: Essay Paper #: 17301776

The most successful of these hybrid strategies is David Beckham and his approach to making sure his personality pervades the messages over and above the positioning points in any IMC campaign. The undercurrents of social networking require a very high level of interactivity, transparency that leads to trust. In the case of athletes and celebrities who battle gossip media, the best defense is a good offense. Taking the initiates as Derek Jeter has done to stop rumors of conflict with Alex Rodriguez, Carmelo Anthony discussing his DUI in blogs, and the hybrid strategy of Beckham all show how critical it is for celebrities to keep these broader Web 2.0 dynamics in mind when communicating with their fans. Table 1 in the Appendix provides an overview of Web 2.0 applications.… [Read More]

Sources:
Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42. http://www.proquest.com (Accessed April 3, 2008).

Mary Cowlett (2000, January). Toeing the line of truth in spinworld. Marketing, 23-24. Retrieved May 1, 2008, from ABI/INFORM Global database. (Document ID: 48129845).
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American Politcal Behavior American Political Essay

Words: 1372 Length: 4 Pages Document Type: Essay Paper #: 55945368

Social capital increases in the presence of the church hence numerous connections and relationships come into existence in the church. In the modern setting of the church, there is extensive application of contemporary technology. Contemporary technology in the church helps bring religious members together as they communicate on the common religion. Church has a significant impact on the political behavior of the nation. Politicians associate with churches in order to solicit votes from the religious members. Religious groups vote in relation to their interest in the political arena thus have a greater say during elections. Churches also have the capacity to produce potential and actual leaders to serve the nation (Putnam, 2000).

Workplace enables the development of bridging social capital. This is to serve the interest of diversity within the workplace. Workers come from different background, thus experience unique cultures. This makes it necessary for companies to initiate social capital (bridging) through vision, goals, objectives, and mission. Workplace also creates an environment where individuals converge to share their different cultures (Putnam, 2000). This works towards the development of social capital relative to relationships and interactions (connections). Workplace provides an environment where individuals can learn bridging to supplement bonding. Workplace plays a critical role in the political behavior of the nation because employees form a large portion of the voters. They vote according to manifestos and ideas enhancing their developments within the industries. This makes workforce particularly crucial during elections as political players. Some of the members of workforce also participate in political strikes to express their needs, wants, displeasure within the nation.

Internet as the modern technology plays a crucial role in bringing individuals together despite the presence of physical boundaries (Winograd & Hais, 2009). People communicate effectively and efficiently using internet despite the distance between them. This enhances the development of the social capital. News around the world and promotional activities occupy a large portion of internet platforms. Internet proves to be addictive hence negative impact on society. Internet…… [Read More]

References:
Putnam, R.D. (2000) Bowling alone: The collapse and revival of American community. New York, NY: Simon & Schuster. (ISBN 0-7432-0304-6)

Wattenberg, M.P. (2008) Is voting for young people? New York, NY: Pearson Longman. (ISBN
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Web 2 0 Tools the Term Essay

Words: 558 Length: 2 Pages Document Type: Essay Paper #: 69323829

0. Alexander (2006), poses that "users can set up accounts, then write and revise their collaborative work."

Online social networking used as part of instruction in various institutions of higher learning, students have been able to exchange e-mail or text messages for educational purposes in institutions. Facebook-style online utilities for educational purposes, and opportunities to communicate online with students from other geographic areas with the aim of sharing information. For instance political science students can use the Web 2.0 tools to get to know what new political unfolding there are in other parts across U.S. Or the world.

There are also provision of online learning games and simulations. Fans of software games can get online drilling and practice games, multiplayer simulations, and virtual world and Second Life-type environments. These can be made possible through Virtual Worlds such as Second Life which utilize Web 2.0 technology.

Web 2.0 has also enabled students to use virtual learning environments like online courses, electronic tutors, computer-managed instruction, and online assignments and assessments. This has saved the institutions the inconvenience of time barrier, space, distance and money.

Web 2.0 is also a tool of online communications for parents and students (outside of school hours). Homework pages, teacher Web pages describing assignments, teacher blogs, and sites for checking grades online instead of traveling to the campus to check that.… [Read More]

Resources:
Alexander, B. (2006). Web 2.0: A new wave of innovation for teaching and learning?

Educause Review, 41(2), 32-44. Retrieved from http://net.educause.edu/ir/library/pdf/ERM0621.pdf
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Social Network Forensics Approach to Essay

Words: 2191 Length: 6 Pages Document Type: Essay Paper #: 76871742

3). A sample screenshot from JADSoftware's Internet Evidence Finder application is shown in Figure 2 below.

Figure 2. Sample screenshot of Internet Evidence Finder Interface

Source: JAD Software at http://www.jadsoftware.com/go/wp-content/themes/jadsoftv2 / images/iefv4-1.png

Moreover, IEF v4 also has some useful features for social networking site applications, including:

1. Facebook live chat search has been updated to locate additional chat (including damaged fragments); the vendor adds that messages sent and received using the Facebook live chat feature. Information found with the message can include the Facebook profile ID used to send/receive the message, the from/to names and ID's, and the date/time (in UTC) that the message was sent; however, there are a few different formats of Facebook chat and not all formats include all this data).

2. Facebook unicode text is now converted.

3. Facebook page fragments: Facebook related web pages, including but not limited to the Inbox page, emails, photo galleries, groups, and so on. Most recovered items will be fragments and not the complete page, but attempts are made to recover the entire page and filter out false positives. A header is added to the fragment to aid in viewing the page in its original format.

4. Updated MSN/Windows Live Messenger search re-written to find more chat faster.

5. New Portable Edition that can run on live systems

6. Yahoo! Messenger existing log files are now parsed without requiring usernames.

7. Yahoo! Messenger chat log validation has been improved, with support for date ranges and message text filtering (Internet Evidence Finder v4 -- Standard Edition, 2011, para. 2-3).

A mixed methodology consisting of both qualitative as well as quantitative elements will be used to conduct the analytical comparison of the EnCase and IEF v4 products. The quantitative elements will consist of how many instances of specified key word searches and other functions of each product results in the desired outcomes (i.e., the identification of desired evidentiary information) using five hard drives containing Facebook chat that will be created specifically…… [Read More]

Works Cited:
Anklam, P. (2007). Net work: A practical guide to creating and sustaining networks at work and in the world. Boston: Elsevier/Butterworth Heinemann.

Carter, H.L., Foulger, T.S. & Ewbank, a.D. (2008). Have you Googled your teacher lately?
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Apis for Social Networks Application Essay

Words: 580 Length: 2 Pages Document Type: Essay Paper #: 36525302

Conversely the pressure for a uniform standard of integration across social networks is also coming from users of these social networking sites, who want to be able to create a highly integrated, consistent and timely update of themselves and their interests. These two market forces are in turn driving the commercialization of social networking and will eventually lead to the development of sustainable business models (Madsen, 2009). To the extent that API can be used to integrate th4ese diverse social networks is to the extent they can lead to the development of increasingly valuable mash-ups as well. As with any use of personal data the APIs must also have a high level of security associated with them as well (Mansfield-Devine, 2008). The bottom line is that APIs provide a very useful framework that leads to the integration and real-time connectivity between social networking applications, opening up opportunity for greater levels of creativity in the development and use of mash-ups than ever before (Oren, Haller, Mesnage, Hauswirth, Heitmann, Decker, 2007). In conclusion, social networking is serving as a very powerful catalyst for the development of APIs that are in the process of re-ordering the fundamental ways people collaborative and communicate online.

Mash-ups for e-Learning

The departure from didactic or "drill and kill" types of teaching strategies where instructors rely only on memorization and the presentation of complex concepts through printed materials to more personalized approaches to learning have been made possible by mash-ups as well. The concept of mash-ups that combine the… [Read More]

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Internet for Recruitment Evaluating the Essay

Words: 870 Length: 3 Pages Document Type: Essay Paper #: 90624895

Given the fact that recruitment online has only been in existence for under three decades, this fact shows how pervasive and effective the Internet is as a recruiting platform. The most critical point however is that the most valuable and most likely successful candidates for new positions are continually striving to learn more about their industries, and how to excel in their careers. As a result, the more professional affiliations a firm has and the reputation of the hiring firm all play a vital part in attracting high quality candidates for hire. How the Internet assists with this process is that it provides firms with the opportunity to vary their approaches of communicating positions, how the positions are conveyed, in what context, while also underscoring the value of the firm's brand and its reputation in the market. Many of these factors are intangible and defy quantification in Web analytics, yet they must be orchestrated intelligently and with clear focus if recruitment strategies of the Web are to succeed.

Fourth and finally, the Internet gives hiring firms much greater control over the online user experience of candidates, from the graphics and messaging provides, to the online videos of existing employees and how they have found purpose and meaning in their roles. The ability to create and sustain an exciting, intelligent and industry-leading recruitment marketing message, and sustain it with personal video testimonials, is an evolving best practice of online recruiting sites (Pfieffelmann, Wagner, Libkuman, 2010).

In conclusion, these four factors need to be well orchestrated and aligned to a common objective if Internet-based recruitment strategies are going to succeed. Seeing managerial and professional talent as a very vital customer segment is key; it is that perspective of service to a customer that needs to pervade Internet-based recruiting if it is to successful. Underscoring all of these strategies with analytics further quantifies and provides hard evidence of their value.

Examine the reasons why a business may want to use social networking sites such as…… [Read More]

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Human Society Is Made Up Essay

Words: 1228 Length: 4 Pages Document Type: Essay Paper #: 51257161

They get the kind of information they want to hear and do not receive a balanced view of the facts surrounding any particular issue. As a result, people's view of politics have become increasingly partisan with the electorate less likely to accept a non-partisan view. One example of this is the recent political movement known as the "Tea Party." It's Republican members of Congress, under intense pressure from their Tea Party voters back home, have refused to engage in any compromise legislation with the Democrats. It is likely that many of those same Tea Party members get their news exclusively from right wing news outlets which espouse only a right wing view of politics.

Part 3:

It was on June 28, 2012 that the Supreme Court of the United States announced its ruling on the Affordable Care Act, widely known as "Obamacare," and demonstrated how politically partisan the nation has become. The Affordable Care Act stipulates that every American either obtain health insurance, or pay a fine and enter into a government run health care exchange. This mandate is seen as the core of the legislation because without every American involved, there just is no way the government can afford to provide health care for everyone. Those who usually do not use the health care system, primarily the young, must contribute so that those who do, the sick and old, can obtain the necessary care. However, Americans became split over whether the government could mandate that an individual citizen engage in commerce, in this instance purchase health insurance. In a move that shocked the nation, Chief Justice Roberts cast the deciding vote in support of Obamacare; deciding that the individual mandate was in fact a tax and constitutional under Congress' right to tax. However, this decision enraged conservatives while it was simultaneously seen as honorable by liberals; clearly demonstrating how politically polarized the nation…… [Read More]

Bibliography:
Cohen, Jon. (3 July, 2012). "Americans split on Supreme Court decision." The

Washington Post. Retrieved from http://www.washingtonpost.com/blogs/the-
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Online Video Advertising Business Plan Essay

Words: 1079 Length: 3 Pages Document Type: Essay Paper #: 36860954

An example of this is Disney's decision to make their popular television programs available via download to Apple iPod users. Figure 3 provides a forecast of the spending on Internet Downloads of TV Programs from Veronis Suhler Stevenson (2005), a well respected communications company that focuses on the online video marketplace.

Figure 3: Internet Video Downloads of Television Programs

Additional key points from the firms' research on online video advertising and downloadable television programs include the following insights:

About one in ten U.S. online consumers watches television broadcasts online.

Respondents mostly were still watching as much TV on the TV as they had been, despite adding some online viewing to the mix.

Three out of four online views said their traditional TV-viewing habits haven't changed, a small percentage said it had decreased and a smaller number said it had increased.

More than two-thirds of online consumers log on daily for entertainment purposes, and 16% seek entertainment online several times per week. About one-third of households that watch TV online contain multiple viewers.

News broadcasts are the most popular go-to content online, drawing 62% of online news viewers, followed by entertainment viewing (nearly 50%).

Other popular content: missed favorite shows; previews; sports; and seeing entire episodes of shows, each drawing a yes vote from more than 25% of online TV viewers.

Americans ages 18-34 are roughly twice as likely to have downloaded television programs from the Web as the population at large, according to the study.

Based on its survey of 1,143 Web users, Ipsos estimates that 10% of U.S. adults under 35 have downloaded a show, compared to 5% of the overall population. Downloading is even more prevalent among 18-24-year-olds, as 14% of that group has downloaded a show.

Although the overall proportion of TV downloaders is small, it's growing quickly. Last year, just 2% of the population at large had downloaded TV shows, as did 5% of 18-34-year-olds.

Internet video services will generate over $1.7 billion in revenues by 2010.

The market for Internet video services began its dramatic acceleration in 2005…… [Read More]

References:
Forrester Research (2005) - U.S. Online Marketing Forecast: 2005-2010 May 2, 2005. Charlene Li, Chris Carron, Jennifer Joseph, Sally M. Cohen. Forrester Research. Cambridge, MA.

Veronis Suhler Stevenson (2005) - Veronis Suhler Stevenson Communications Industry Forecast 2006-2010. New York, NY