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Profiling Markets With Psychographics Profiling the Soft Essay

Words: 1237 Length: 3 Pages Document Type: Essay Paper #: 38899189

Profiling Markets With Psychographics

Profiling the Soft Drink Market with Psychographics

The intent of this analysis is to evaluate the various psychographic segments of the soft drink marketplace. There are seven different psychographic segments included in this analysis, each with drastically different expectations, needs, wants and preferences for soft drinks overall. Beginning with the Thrill Seekers, and progressing to the Trendy Quality Seekers, then the Price-Value Shopper who shops for soft drinks on price and availability, then the Social Shoppers, Brand Aspirationals and Price-Sensitive Affluents round out the entire series of segments. Each of these segments have drastically different needs and approaches to purchasing and consuming soft drinks as this analysis illustrates.

Analysis of Psychographic Segments

Each of the segments are analyzed with specific focus on their preferred types of soft drinks, ways of purchasing them, and a short analysis of their demographics as well. The differences in each segment are significant from the perception of what soft drinks are supposed to deliver in terms of enjoyment, opportunities to socialize, and meaning in their lives.

Thrill Seekers

See adventure, fun and the chance to connect with and have fun with friends as the very best part of life, the Thrill Seekers are often involved in two or three sports activities and several different social programs. The are very extroverted, confident, and see life as meant to be fully lived, without holding anything back. Their decision of which soft drink top buy is more motivated by the energy kick and rush of caffeine in addition to taste. They are very brand loyal to high energy drinks including Red Bull and also like Monster drinks as well. It is common to find them at parties well into the early hours of the morning, looking to have fun with friends and also experience life…… [Read More]

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Profiling and Polygraphs What Might Essay

Words: 569 Length: 2 Pages Document Type: Essay Paper #: 4236238

Since the polygraph is inadmissible in many criminal courts, should it be incorporated in employment decisions in regards to government and law enforcement positions? Please provide a rationale for your position.

On one hand, there is a fundamental difference between using polygraphs in criminal cases and employment decisions: namely, the burden of proof in criminal cases is much higher, as it is in relation to civil cases. Therefore, to qualify as an appropriate form of evidence in criminal cases, polygraphs would have to satisfy a much higher standard of reliability and infallibility. Likewise, the magnitude of the consequences are vastly different in criminal cases and the outcome of employment decisions based on evidence that may not be reliable.

Meanwhile, there are still independent reasons to question the appropriateness of polygraph results even in employment decisions. Specifically, even when polygraphs are administered and interpreted properly, they provide, at most, an accurate reading of the physiological state of the subject rather than any direct measure of truthfulness or deception. Therefore, polygraphs are perpetually vulnerable to skilled liars and they are notorious for misconstruing general nervousness and anxiety for evidence of deception in relation to specific questions.

There is a conceivable use of polygraphs that might be appropriate in connection with employment in sensitive positions, but only to the extent the process can be standardized and demonstrated empirically to be capable of eliminating false conclusions based on the similarity of physiological responses to stress and physiological indications of deception. Currently, the field of polygraphy does not meet that standard.… [Read More]

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Profiling X-Quisite an International Firm Essay

Words: 2302 Length: 9 Pages Document Type: Essay Paper #: 31732818

The inside feeling of the employees regarding the environment should be more "family like" and not that much "business like," being a company where employees would happily come to work. As called by Cameron and Quinn, this is a Clan Culture and it would be the ideal situation to be obtained, with high level of involvement of all employees in the life and future of the company (Cameron, Quinn, 1999; Denison, 1990)..

Locations of the Organization

For the initial phase, laboratories and production should start in the specific Latin American country to be decided (most probably Brazil), and the Headquarters in the U.S.A. should commence the commercial and tactical activity.

The commercial offices should be installed in consumer-high regions, in order to decrease the costs of transportation of products from the pre-established warehouses. The same strategy should be used also for the Latin American operations, where X-Quisite should have its commercial offices close to where potential high sales could be registered.

The target would be that in the first 3 to 5 years, at least 20 regional commercial offices to be starting operations in the U.S., and already 3 to 5 in Latin America (Brazil), controlling the activity of at least 2500 to 3000 sales consultants.

Nevertheless, the exact numbers should be decided upon studies related to costs and viability of such practices.

Business Operations

Company's approach to issues such as: environment, political, social, economic, legal and labor forces of the international economy

X-Quisite will import its products from the production units in Latin America, and distribute it afterwards to the regional warehouses and commercial offices.

The environmental issues are the most important ones for a company such as X-Quisite, which uses as raw-material natural products, and especially from an area (Amazon Forrest) that has been involved in so many sustainability talks.

Therefore, in terms of environment, X-Quisite should mitigate and - where possible - eliminate all harmful impacts its activity could bring to the environment, having as its outmost important goal the one of becoming a "carbon-neutral"…… [Read More]

Barrett, Amy, (2008, February 20), Heading South: More entrepreneurs discover Latin America, Business Week, retrieved on April 29, 2008 at http://www.businessweek.com/magazine/content/08_62/s0802024594419.htm?chan=search

Bharat Book Bureau, (2008, February), Executive Summary: Cosmetics and Personal Care Market in Brazil, retrieved on April 29, 2008 at http://www.bharatbook.com/detail.asp?id=71774
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Profiling a Leader of a Non-State World Leader Essay

Words: 3540 Length: 8 Pages Document Type: Essay Paper #: 61156231

Profiling Nasir al-Wahishi

The author of this research proposal deigns to cover two basic research questions and issues within this report. First is the general subject of political profiling of current or possible future political leaders and the second is the more specific focus on the case of a man by the name of Nasir al-Wahishi. That particular man is the current proclaimed leader of al-Qaida in the Arab Peninsula, often referred to as AQAP for short. The research problem to be address in this proposal and, by extension, the approved study is the vexing nature of profiling political leaders, what they are capable of, how they control and motivate the people they proselytize to, how to predict who people will glom onto and who will be ignored and so forth. There is also the question of how to deal with "stateless" regimes and groups that exist. Some of these groups are recognized and more established (e.g. Palestinians) while others are terrorist and/or otherwise disparate in nature. Examples of the latter would include the current ISIS/Levant group, Al-Qaeda, the Taliban since their forcible eviction from Afghanistan in the years after 9/11 and a few others. To be specific about what this study aims to do, it would be to profile the aforementioned Nasir al-Wihishi and ascertain what level of power he has, what level of power he could have and the literature that exists that defines and verifies this to be the case. Some of that very literature will be touched upon within this report. What will also be defined will be the theoretical framework(s) involved, the research design that will be used and a strong reference list of scholarly sources that shows that the research proposal contained within these pages is well-researched and well-covered. There has been a lot of material covered already and it will be explained and fleshed out…… [Read More]

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Profiling an Effective Tool for Law Enforcement Essay

Words: 1021 Length: 3 Pages Document Type: Essay Paper #: 84541360

profiling an effective tool for law enforcement to use in policing society?

Racial profiling is the practice of law enforcement officers in stopping an individual of a certain race or ethnicity and investigating them based on their ethnicity. Such practices may occur in traffic routines or in matters connected with security. Racial profiling is forbidden in most states and in fact, as the article "RACIAL PROFILING LAW STRENGTHENED" (2012) by Keating, Christopher shows the Senate recently strengthened the state's racial profiling law.

On the one hand, as stated in Harcourt (2004), many of the people involved in traffic incidents do seem to be of a similar race. We have the same occurrence with security matters where, over and again, it seems to be most frequently people of Islamic extraction who perpetrate terrorist activities against the West. More so, Fundamentalist Islam has come out overtly against the West threatening the West with retribution and extinction. In this case, then it would make sense to place more focus on people of Islamic extraction as more likely - although not necessarily so -- to commit terrorism. There are many exceptions too. Timothy McVeigh for instance was a home-spun American and many of the recent cases of terrorism that occurred this year were committed by non-Muslims. Nonetheless, if one sees a certain probability happening enough times, the law of mathematical risks is that one takes precautions where it is most calculated to happen.

This is particularly important since America has only limited resources and cannot haphazardly fling them around in arbitrarily stopping every random individual. Time, economic resources, and the simple impossibility of randomly targeting a non-deliberate sample of people make this impossible. One has to take calculated risks based on history and experience -- this is the science of probability -- in order to prevent crimes form occurring, in order to deter drugs, in order to preempt further traffic death, and, in order to increase security. Alleged prejudice is a small…… [Read More]

Harcourt, BE (2004) Rethinking racial profiling…. Univ. Chicago Law Review, 71, 4

Keating, C (2012) RACIAL PROFILING LAW STRENGTHENED Hartford Courant
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Profiling Used as a Legitimate Law Enforcement Tool Essay

Words: 2488 Length: 8 Pages Document Type: Essay Paper #: 93892508

Racial profiling is one of the most pressing civil right issues of our time. It extends beyond directs victims to negatively affect all persons of color of all generations and income levels. It undermines the legitimacy of the criminal justice system, and hinders effective policing in the communities that need it the most. A Resource Guide on Racial Profiling Data Collection System defines racial profiling as any police-initiated action that relies on the race, ethnicity or national origin rather than the behavior of an individual or information that leads the police to a particular individual who has been identified as being or having been, engaged in criminal activity. In the context of traffic stops by police officers, racial profiling should be defined broadly as encompassing officer's use of race or ethnicity as a factor in deciding to stop, question, search or arrest someone. Racial profiling has been monitored in a number of jurisdictions, and in nearly all of these jurisdictions was found to be a significant problem.

a) Racial Profiling violates civil rights

Racial profiling affects law abiding citizens as well as offenders innocent persons of color are stopped, question and searched for reason that would not lead to stops of white drivers. People of color report stops based on minor equipment violations such as items hanging from the rear view mirror and even stops followed by inquiries such as "whose car is this you're driving?" Or "what are you doing in this neighborhood?"

Racial profiling not only subordinate the civil rights of entire communities to the goals of criminal justice, but it is an ineffective crime prevention tool that ultimately victimized the very people that it's supposed to protect.

b) Racial Profiling undermines police community relations

The widespread perception among people of color that they unfairly targeted by the police because…… [Read More]

Works Cited:
Brenner, S.J., Schencke, L. (2002). Local officials seek to resolve racial profiling.

Retrieved February 10, 2005, from The Daily Illini
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Profiling America S Racist Ideology Essay

Words: 1329 Length: 4 Pages Document Type: Essay Paper #: 41630580

Racial Profiling and Discrimination in America

Slavery in the United States formally began during the late seventeenth century, when the country was still a British colony. The institution then expanded and intensified rapidly during the eighteenth century, reaching its peak during the start of the nineteenth. During most of this time, for all intents and purposes, simply to be black was enough to identify one as a slave. That is to say, racial distinctions between whites and people of color were not merely noted, but comprised the economic and legal foundation of American society. Once slavery was abolished, black Americans did not suddenly occupy a station equal to that of their white contemporaries. Jim Crow and anti-miscegenation laws were in effect, usually in the South, and other forms of segregation were commonplace throughout the nation. In the poem "Outcast," Claude McKay clearly identifies the prejudice and the alienation he faces as a legacy of slavery and of the forceful removal of Africans from their ancestral homelands (McKay 198). Racial discrimination in the United States is more easily understood when viewed in this wider context of American history: it can be hardly surprising that racism still exists in a country whose economy was propelled early on by race-based slavery, let alone one in which legal segregation was the norm until far more recently. Franklin's story, "The Train from Hate," is a succinct illustration of life in a time of strict racial segregation: a train conductor can simply kick a black family off a train for entering the white coach, even when it was the only available entrance (Franklin 223).

Today, one of the major forms of discrimination that faces black Americans is in the disproportionate policing of black communities and the impunity with which police officers often brutalize or even kill the members of those communities. The Black Lives Matter movement exists today specifically to draw attention to these issues. Unarmed black men, often teenagers or young adults like Michael Brown, are frequently shot to death while unarmed, under suspicious circumstances, leading in most cases to nothing more than paid administrative leave with no real consequences for the offending…… [Read More]

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Criminal Profiling Essay

Words: 3039 Length: 9 Pages Document Type: Essay Paper #: 15366797

Criminal Profiling as an Aid for Apprehending Serial Killers

Popular media loves to emphasize the role of the criminal profiler in apprehending serial killers. It has been a central them in books, television shows, and movies for the past two decades, and the concept of the feisty criminal profiler interviewing wily and brilliant convicted serial killers in an effort to gain insight into active serial killers has become so iconic that while it was once cutting edge, it is almost cliche at this point in time. However, many people would suggest that this image is a highly romanticized one and that serial killers are not generally captured through criminal profiling, but through more traditional forms of crime scene investigation and routine police procedure. In fact, some of these critics of profiling would actually suggest that the process can be harmful because of the possible misidentification of suspects.

This paper seeks to investigate the actual role that criminal profiling plays in the apprehension of serial killers. Does criminal profiling lead to a meaningful reduction in the list of potential suspects and therefore help investigators find the perpetrators of serial murder, or does profiling allow investigators to make educated guesses about the identity of serial perpetrators, which, without the input derived from standard police procedure would be essentially useless? The literature certainly suggests that criminal profiling for serial killers can aid in the apprehension of a suspect and help eliminate people in the subject pool, but criminal profiling, on its own, cannot identify a suspect. Instead, the optimum combination is criminal profiling and standard police procedure, which can identify a group of suspects, which, combined with the profile, can narrow down a list of people for observation and further investigation. When used as a tool in a criminal investigation, rather than a sole means of criminal investigation, criminal profiling does have a place in the modern investigation of serial criminals, particularly killers.

Defining criminal profiling

In order to understand whether criminal profiling is a valid investigative technique, it is critical to understand what criminal profiling is and what it is not. Criminal profiling is not the identification of a single suspect from a crime scene. Instead, a criminal profile refers to the creation of a psychological, behavioral, and demographic description of the type of person…… [Read More]

Bartol, C. (1996). Police psychology: Then, now, and beyond. Criminal Justice and Behavior,

23, 70-89.
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Use of Profiling to Combat Terrorism Essay

Words: 1636 Length: 5 Pages Document Type: Essay Paper #: 54540123

Racial Profiling

If seen from the perspective of law enforcement, racial profiling can be described as "government action that relies on the race, ethnicity, or national origin rather than the behavior of an individual or information that leads the police to a particular individual who has been identified as being, or having been, engaged in criminal activity" (Etienne, 2012).

Though racial profiling is practiced in almost every country of the world, United States is the best example to understand it and its pros and cons. The law enforcement agencies in the United States have often treated the minorities in the country rather unfairly. Before the 9/11 terrorist attacks on the U.S.A., the main victims of racial profiling were Blacks. However, since the occurrence of these terrorist attacks, the law enforcement agencies have primarily targeted Arabs and Muslims for profiling (Bah, 2006).

One can find several notable likenesses among the profiling of Blacks and the profiling of Arabs and Muslims. The basic problems with racial profiling in both cases are that the civil liberties of guiltless people are defied and the equal protection of the law to minorities is denied. Today, racial profiling has been redefined by the War on Terror. It has not just led to a modification in targeting a certain population, but has also altered the manners by which racial profiling is carried out (Bah, 2006).

Before the September 11 attacks, the underlying principle for racial profiling mainly emphasized on the necessity to guard the common man against drug trafficking and illegal immigration. The main targets for racial profiling were either the Blacks or Hispanics. However, since the attacks of 9/11, terrorism has turned out to be the most important security concern. This unease has showed the way to a remarkable increase in the profiling of Arabs and Muslims who are considered by the majority as terrorists. In addition, the terrorism problem has led to the attrition of the narrow-mindedness and bigotry toward racial profiling that differentiated the pre-9/11 period. This attrition is revealed in the brisk introduction of new security regulations that target Arabs…… [Read More]

Annabelle, L. (2007). What's Wrong with Racial Profiling? Another Look at the Problem. Criminal Justice Ethics, 26 (1), Retrieved August 4, 2012 from http://www.questia.com/read/1G1-202802842/what-s-wrong-with-racial-profiling-another-look-at

Bah, A.B. (2006). Racial Profiling and the War on Terror: Changing Trends and Perspectives1. Ethnic Studies Review, 29 (1), Retrieved August 3, 2012 from http://www.questia.com/read/1P3-1154091261/racial-profiling-and-the-war-on-terror-changing-trends
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Offender Profiling Essential and Effective Essay

Words: 4763 Length: 17 Pages Document Type: Essay Paper #: 75779490

(Harris, 2002, p. 8)

Terrorist acts are both crimes and forms of warfare, and in both respects are unlike what we are used to." 2 Understanding the larger possibilities, such as warfare, law enforcement will be able to make informed decisions on matters concerning data collection. When gathering information it is important to document and standardize every step of the process. This will alleviate any complications when categorizing behaviors or activities and will ensure that all participants in the process are on the same playing field. (Ronczkowski, 2004, p. 72)

Following the 9/11 attacks on the U.S. which is an example of foreign terrorism, though domestic terrorism has been present in the U.S. For decades, many individuals accepted new standards of security that might infringe upon their rights as citizens to freely travel, assemble and speak, yet more recent protests have been leveled against law enforcement and security measures as time has passed, and the memory of atrocities has faded and people have become increasingly aware that knee jerk legal passages have become increasingly intrusive into their lives and the lives of others and the community at large and law enforcement are seeking to develop a balance that allows security officials to utilize offender profiling while still protecting civil liberties of every day law abiding citizens. (Peabody, 2002, p. 90)

Some Examples of Effective Use of Offender Profiling

Offender Profiling Rapists

As the old saying goes, some crimes are especially heinous, and sex crimes such as rape are a significant example and a significant social issue that almost everyone would like to see controlled and eradicated from society. Not very many people would argue for the enforcement of civil liberties for rape offenders as such would be contrary to the safety and protection of the whole of the world population. This next section details the manner in which offender profiling is used to profile rapists, both serial and single offenders.

Profiling rape offenders is a technique or group of techniques utilized by law enforcement and investigators to detail the motivations and possible future actions of the rapist. The technique is used to make a profile which could help predict future actions of the rapist, based on the type of victim, location of event, known appearance of the…… [Read More]

Califano, J.A. (1998, October). A New Prescription: Investing in Substance-Abuse Treatment Would Take a Big Bite out of Crime. Washington Monthly, 30, 9.

Evans, D.J., Fyfe, N.R., & Herbert, D.T. (Eds.). (1992). Crime, Policing, and Place: Essays in Environmental Criminology. New York: Routledge.