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The high level of debt capitalization inherent in how they have financed their stores, which is inferred from the case study, also could be applied to a more effective cloud-based delivery architecture. Netflix did this and was very profitable as a result. Third, Blockbuster has far to go in terms of creating a more effective customer experience. There is significant potential for great upsell and cross-sell as a result.
The threats include a highly commoditized and shrinking move rental market in the U.S. And globally, including the rapid commoditization of titles that are easily gained through other channels. In addition, the growing threat and costs of piracy is very significant for Blockbuster and every other retail chain as well. Third, the cost structure of the chain is slanted towards retail and represents a significant financial risk in terms of continually financing the debt.
Problem Statement
Blockbuster is continually on the defensive both from a technological and current competitor standpoint, lacking the disruptive innovation perspective and creativity necessary to re-order the markets they are in.
Three Strategic Alternatives
1. Create a separate division to fast track new, disruptive innovation that will completely re-order the entertainment industry. This would be a "skink works" of innovation and new product development.
2. Choose to buy Netflix as they have...
Realize that the days of being all things from an entertainment perspective to all people are over. Trim back to only the most profitable customer bases and align product and service offerings to only this group. Choose to become exceptionally strong to customer analytics and gain greater insights into which segments offer the greatest value.
Strategic Recommendation
Start selecting only the most profitable customer bases and begin trimming back all others, and then start align product and services strategies to their specific needs. Practice highly targeted marketing and product development to become more profitable. This will require closing stores and doing many other unpopular strategies yet the company will be more stable and grow more profitably over the long-term if this strategy is taken.
Marketing Implementation
Create an entirely marketing strategy that is based on the highest value customers and their specific preferences in addition to rolling out new technologies to make online entertainment easier for them to use. Seek out a content-differentiated strategy based on their very precise needs and preferences. Become a very focused marketed on the customers with the highest potential for Lifetime Customer Value (LCV) and the lowest churn rates possible.
references. Become a very focused marketed on the customers with the highest potential for Lifetime Customer Value (LCV) and the lowest churn rates possible.
The consumer simply selects the film using the hand-held remote for the cable box and watches it right away. Some systems are able to empower the viewer to pause and rewind as well, just as if he or she were watching a DVD and not a signal from a central location. This is very convenient and immediate, and it may also be cost-effective when compared to driving to the
Transmedia Property. Case study related a media property (e.g., comic, film, television, ). This analysis existing property development a transmedia plan property. Break movie's elements starting introduction, music, back ground, audience engage movie, flow movie All typed papers assignments double-spaced, 12- 11-point font -inch margins. Summary of the property The transmedia concept is not a novelty these days, as the concept was first patented at the beginning of the 1990s. According
They also claim to have worked on more than 1,400 mobile applications. (www.babelmedia.com) Beta Breakers is a relatively new entrant into the market but has achieved $7.7 million in revenues. Their focus is games and multi-media testing, but they seem to be focused primarily on PC and Mac games (not console), as well as peripheral device testing. Their rapid growth could be attributable to a dedicated focus on this particular
Coca-Cola External Coca-Cola's industry conditions, according to the Five Forces analysis, are generally favorable. The environmental conditions, according to the PEST analysis, are also generally favorable. This means that with few obstacles, Coca-Cola should be able to achieve its business objectives. NCAIS Code The industry code for Coca-Cola is 312111: Soft Drink and Ice Manufacturing (U.S. Census Bureau, 2007). Porter's Five Forces Porter's Five Forces explain the ability of firms to earn profits in their
Also cited as threats are those of: (1) Product manufacturing and marketing risks; (2) Cost and expense control or unusual events; and (3) Changes in laws and accounting standards. (Pfizer Inc. Report to the United States Securities and Exchange Commission, 2008) IV. Internal Environment -- Strength and Weaknesses Stated as strengths of Pfizer Inc. are the following components of its organization: (1) Written policies and procedures; (2) a compliance officer and compliance committee; (3) Effective training
Pharmaceutical industries have to operate in an environment that is highly competitive and subject to a wide variety of internal and external constraints. In recent times, there has been an increasing trend to reduce the cost of operation while competing with other companies that manufacture products that treat similar afflictions and ailments. The complexities in drug research and development and regulations have created an industry that is subject to intense