- Words: 1504
- Length: 5 Pages
- Topic: Business
- Paper #: 55798000
This means that while the business is profitable, it is in a state of constant, intense competition.
Firms such as Costco must develop a competitive culture, and constantly benchmark against themselves in order to stay ahead of the myriad of different competitors. The future of this business is only good if competitive advantages and strong brand equity have been established, as is the case for Costco. For them, the industry's