Economy; Target Community Target Community: Thesis

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After school, parents ferrying students to the same extracurriculars should carpool: no large SUV should only have one or two children within their confines! This will not only reduce the community's carbon footprint, it will save gas money and create new opportunities for residents to talk with one another as friends, something which people rarely do in their busy lives. Reducing our collective consumption of products that contribute to the use of oil and have a large carbon footprint is also essential: the community can have a "buy a hybrid" campaign, and educate prospective car buyers about the benefit of fuel-efficient vehicles...

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The elementary school can incorporate environmentalism into its lesson plans -- students can track how many miles their parents drive, and suggest ways to consolidate trips and reduce driving in the car. Teenagers could sign pledges to reduce driving alone when they received their adult license and even pledge to forgo buying a car until they graduated. Creating a sense of sacrifice in the common pursuit of a goal; fostering a more planet-healthy and psychologically healthy lifestyle -- this is the essence of Deep Economy.
Work Cited

McKibben, Bill. Deep Economy. Times Books, 2007.

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