- Words: 610
- Length: 2 Pages
- Topic: Business
- Paper #: 66245997
Blue Moon case study the authors attract the reader's attention in three ways: empathy, information, and a set of facts that would relate to most any business. The empathy came from Kathy and Jim's experiences and challenges, the information from revenues, and the set of facts and utilization process something many organizations deal with regularly.
The case is presented in an organized and outlined fashion in that the reader is hooked