Globalization and Impact Globalization Is Term Paper

Excerpt from Term Paper :

Various forms of media from the point-of-view of an increasingly mobile population have used local, national, and international media networks in very many different ways towards the development of music. 'Internet offers different schemes and services that provide user with an opportunity to gather info about latest music and sound tracks' (Sharma, S, Hutnyk, J., Sharma, a. (1997)). Different web links offer free music download, the user has the option to choose and select different songs, from different countries, of different singers.

Music has turn out to be money making industry, earlier it was only a source of entertainment, but now it is a source of livelihood for millions around the world. The globalization has been a source of international promotion of local popular artist musicians and vocalist. Many musicians from east and west conduct their live concert throughout the world; this has not only resulted in the world wide popularity of the musicians, but has provided financial rewards to the musicians, composers and all those who have been related with the promotional campaign. Those who offer services of music download for free, in actual are earning a lot because their fee downloads are supported by advertisement of different international and regional brands. Radio and Television channels are started to attend worldwide calls from the viewers, and are provided with an opportunity to watch and listen to their favorite songs. The musicians and vocalists are involved in television commercial, this never happened before globalization, the vocalist even sing of the brands. Vocalists and musicians are interviewed, and in many of the cases the top class musicians are given media coverage around the clock, this include the example of Elton John, Shakira, Amithab Bachacan, and many others. The music industry has commercialized much because of people's likeness and admiration towards quality music. Globalization has also taken into account the services and contribution of those who expired before, famous of all Elvis, the singer has received international popularity after his demise, only because the television, radio and internet media offered different polls, and free downloads of Elvis hits, the musicians who was earlier strange for the people to the people in Asia, is now very common, and in fact is among the favorites, the popularity graph of Elvis is climbing day by day, and all this is because the media has been successfully in reflecting his contribution. Of course media conducted this exercise, not only to pay tribute to the music legend; but also because the media expected to make profit out from his hits. The media was successful in achieving the results; it attained rewards through commercial promotion of Elvis.

The contemporary revolution in communication technology has had a dramatic impact in the arena of popular music. Information technology enables a wide diversity of local popular music to develop and reach a larger audience. For example, "world music" has developed a major international audience. Old and new musical traditions that a few years ago were limited to a small local audience are now playing on the world stage. On the other hand, globalization has increased transmission of popular music easily and inexpensively from the developed countries of the North throughout the world. Consequently, despite efforts of nationally-based media to develop local television, movie, and video programs, many media markets in countries of Africa, Asia, and Latin America are saturated with productions from the U.S., Europe and a few countries in Asia (especially Japan and India). Local critics of this trend lament not only the resulting silencing of domestic musical expression, but also the hegemonic reach of Western, alien music and the potential global homogenization of values and musical taste.

The past two decades have seen an internationalization of information services involving the exponential expansion of computer-based communication through the Internet and electronic mail' (Schiller, H. (1989)). On the one hand, the electronic revolution has promoted the diversification and democratization of information as people in nearly every country are able to communicate their opinions and perspectives on issues, local and global, that impact their lives. Music fans from different regions have effectively used information technology to promote their perspectives and movements. On the other hand, this expansion of information technology has been highly uneven, creating an international "digital divide" (i.e., differences in access to and skills to use Internet and other information technologies due predominantly to geography and economic status). Often, access to information technology and to telephone lines in many developing countries is controlled by the state or is available only to a small minority who can afford them. In recent years there has been a significant shift in the transmission and reporting of entertainment news with the rise of a small number of global news services. Only certain agencies have the power to construct and disseminate entertainment highlights.


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