- Words: 1019
- Length: 3 Pages
- Topic: Business - Advertising
- Paper #: 73032891
The advertising might be catchy, interesting, or cutting edge -- but in terms of what most clients care about, of making more money for a company, the results were uncertain, even in the minds of industry professionals. Worse yet, from the point-of-view of the marketing industry, the idea of cutting spending did not seem to automatically translate into lower revenue.
The research contained qualitative as well as quantitative data, which