Konad: Gaining a Competitive Advantage

Konad: Gaining a Competitive Advantage Konad Nail Art is a nail art system that allows for effortless, simple application of seemingly complicated nail art through the use of specialized image plates, a rubber stamp and special polishes. Available at www.konadnailart.com, there are a variety of accessories available for this system. A Konad Nail Art kit could have the potential to grow over time, as new accessories and image plates are constantly being added. It is important to consider that there are other nail art implements out there.

This is a relatively small niche that does not reach or interest everyone, so it is important to make sure to gain a competitive advantage with a company like this. This is what will set a company like Konad apart from others like it, because there are others out there that are just like it. Many of the companies out there like Konad are cheaper.

Although the products are a bit different, many of them are very similar to Konad products and those who don't know any better and do not see the advantage of Konad products over cheaper alternatives may choose them. The first and perhaps most important thing to consider for a company like Konad that wants to gain a competitive advantage is the website. Having a website is one of the most important things for a company like Konad, but simply having one is not enough.

Anybody who takes a look at the Konad website will see that it is rudimentary at best. From first glance, it appears that an amateur created and optimized the site. Considering that a large portion of the sales that Konad generates are made possible through the Internet, it is important for a company like this to do better in this respect. They would be best served to hire a developer to create a high-end design for their site.

Konad is a nail art website, and their online presence should reflect this. A variety of colors, a sleek design that appeals to the eye, and a diverse catalog that provides information is critical. Something else that has the potential to set a company like Konad apart is information. People want information. With something like nail art, the various tools and techniques used often need to be explained.

After a bit of research of the competitors of Konad, it is apparent that nobody in the stamping nail art industry is big on information. Providing information can really set this company apart. Suggestions, tutorials and instructions can go a long way. If people are able to see how the products work and how easy they are to use, they are more likely to make a purchase.

Konad should want to be seen as a leader in their industry, and the dearth of information available online regarding this product in particular, especially on their own website, does not contribute to that expertise. Another way that Konad can gain a competitive advantage is to establish high switching costs. This can be done by making sure that Konad stampers do not work with plates that are manufactured by other companies.

The intricacies of this technology are up to those who know, but if there were a system in place that forced people to use Konad plates with the Konad stamping rubber, it.