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People want information. With something like nail art, the various tools and techniques used often need to be explained. After a bit of research of the competitors of Konad, it is apparent that nobody in the stamping nail art industry is big on information. Providing information can really set this company apart. Suggestions, tutorials and instructions can go a long way. If people are able to see how the products work and how easy they are to use, they are more likely to make a purchase. Konad should want to be seen as a leader in their industry, and the dearth of information available online regarding this product in particular, especially on their own website, does not contribute to that expertise.
Another way that Konad can gain a competitive advantage is to establish high switching costs. This can be done by making sure that Konad stampers do not work with plates that are manufactured by other companies. The intricacies...
Currently, there are special polishes that must be used with a Konad stamping set. These special polishes are in basic, primary colors. If Konad were to establish some type of alliance with a well-known nail polish company like Orly or OPI, they may have even more of a following. In a way, they could piggy-back off of the success of OPI and its loyal followers, and vice versa.
Konad is a leader in their industry, but it may not always be that way. Implementing a more effective website and employing other strategies to gain a competitive advantage may help to ensure that they remain a leader in their industry for years to come.
Internet and Global Finance Strategies Within the present competitive business environment, firms are continuously looking for various strategies to be ahead of their competitors and achieve competitive market advantages. Many firms have identified that internet technology is a powerful tool to enhance competitive market advantages. The traditional organizations have identified that internet is a powerful tool to deliver value to customer and presently, the internet technology has enabled firms to coordinate
Internet Media and Its Impact on Shaping Global Economy Internet Media its Impact Shaping Global Economy Internet Media is the means through which information is conveyed to people through cables that are linked together at a certain workstations. Today, Internet media is everywhere and it has become so difficult to avoid it. The use of Internet by people has revolutionized the consumer interacts and their businesses. The use of Internet has become
References www.questiaschool.com/PM.qst?a=o&d=113454035 Cole, C., Ray, K., & Zanetis, J. (2004). Videoconferencing for K-12 Classrooms: A Program Development Guide. Eugene, or: International Society for Technology in Education. Retrieved November 26, 2008, from Questia database: http://www.questia.com/PM.qst?a=o&d=113454035 FAQs about Internet2. Retrieved November 26, 2008, at http://www.internet2.edu/about/faq.html www.questiaschool.com/PM.qst?a=o&d=106217067 Goodman, P.S. (Ed.). (2002). Technology Enhanced Learning: Opportunities for Change. Mahwah, NJ: Lawrence Erlbaum Associates. Retrieved November 26, 2008, from Questia database: http://www.questia.com/PM.qst?a=o&d=106217070 Hanss T. Internet2: Building and Deploying Advanced,
Internet Security With the increasing awareness and use of the internet, organizations and individuals are facing newer security issues each day. Everyday people purchase goods on the internet and any hacking as a "joke" could cause the customer's credit card information to fall in the wrong hands. Misuse of such had been on a rise recently all over the world. Governments have now started to enforce strict internet laws to minimize
(Horticulture and the advantages of using the Internet Technology) What are the disadvantages of conducting business, large or small, on the Internet? They may be many. However, the most important disadvantages are: it can actually create a feeling of isolation; the businessman may feel that he has become isolated. This means that he may get the feeling that the World Wide Web is faceless and emotionless, and thus the business
Internet and Marketing The Internet has become a vibrant and increasingly integral part of individuals' lives over the past few years. It is hard to imagine any business today succeeding without at least some presence on the World Wide Web. Today, the United States boasts a $1.5 trillion market for direct marketers. Without question this is the largest and richest single market in the world and growing at an unprecedented 8.6%