Mission And Vision Are Two Essay

PAGES
3
WORDS
840
Cite

The vision is something that the company is working towards. This vision should also be inspiring. If the vision does not inspire, then the stakeholders will not work towards it. A vision should not only provide something to which the company is working, it should also compel them to work towards it. The vision should be specific, so that it is easily understood. It should also be achievable. A vision that is not achievable is likely to be rejected and therefore not inspire. A vision that is achievable and specific provides a guidepost in the future to which employees and other stakeholders will work.

These two lists both share things in common. One is the need for specificity. Mission and vision statements both need to be clear. They need to provide guidance for employees and other stakeholders. They both must clearly communicate what the company is about and where it is going.

The two lists differ is that the mission statement is more specific to the company's activities. A vision statement will contain elements of that, but is more applied strategy whereas the mission statement is simply focused on strategy. The mission statement creates expectations for the future, which is externally driven and the vision statement creates visions of the future, which are internally driven.

Conclusion

Mission and vision statements...

...

Most firms struggle to succinctly espouse their sense of purpose, their core values or anything specific about where the company is going. Ultimately, this leads to ineffective statements -- the firm's actions do not flow from these statements. It is better that mission and vision statements are specific, boldly worded and provide a clear sense of direction to both internal and external stakeholders.
Works Cited:

BusinessPlans.org. (no date). Mission statement. Business Plans.org. Retrieved April 19, 2010 from http://www.businessplans.org/mission.html

Entrepreneur.com. (no date). How to write your mission statement. Entrepreneur Magazine. Retrieved April 19, 2010 from http://www.entrepreneur.com/management/leadership/businessstrategies/article65230.html

Heath, D. (2010). How to write a mission statement that doesn't suck. Fast Company. Retrieved April 19, 2010 from http://www.fastcompany.com/blog/dan-heath/switch/writing-mission-statement-doesnt-suck

MindTools.com. (2010). Mission statements & vision statements. MindTools.com. Retrieved April 19, 2010 from http://www.mindtools.com/pages/article/newLDR_90.htm

Ward, S. (2010). How to write a vision statement. About.com. Retrieved April 19, 2010 from http://sbinfocanada.about.com/od/businessplanning/a/writevision.htm

Sources Used in Documents:

Works Cited:

BusinessPlans.org. (no date). Mission statement. Business Plans.org. Retrieved April 19, 2010 from http://www.businessplans.org/mission.html

Entrepreneur.com. (no date). How to write your mission statement. Entrepreneur Magazine. Retrieved April 19, 2010 from http://www.entrepreneur.com/management/leadership/businessstrategies/article65230.html

Heath, D. (2010). How to write a mission statement that doesn't suck. Fast Company. Retrieved April 19, 2010 from http://www.fastcompany.com/blog/dan-heath/switch/writing-mission-statement-doesnt-suck

MindTools.com. (2010). Mission statements & vision statements. MindTools.com. Retrieved April 19, 2010 from http://www.mindtools.com/pages/article/newLDR_90.htm
Ward, S. (2010). How to write a vision statement. About.com. Retrieved April 19, 2010 from http://sbinfocanada.about.com/od/businessplanning/a/writevision.htm


Cite this Document:

"Mission And Vision Are Two" (2010, April 19) Retrieved April 19, 2024, from
https://www.paperdue.com/essay/mission-and-vision-are-two-1944

"Mission And Vision Are Two" 19 April 2010. Web.19 April. 2024. <
https://www.paperdue.com/essay/mission-and-vision-are-two-1944>

"Mission And Vision Are Two", 19 April 2010, Accessed.19 April. 2024,
https://www.paperdue.com/essay/mission-and-vision-are-two-1944

Related Documents

mission/vision/goal -- aim for constant improvement in the product or service you offer your clients. You cannot do this without maintaining a high level of motivation and satisfaction in the people that comprise your organization -- consider that an aspect of your goal. Dr. W. Edward Deming -- (1900-1993) According to the American Society of Quality, quality control is the constant or periodic inspection at every stage in the manufacturer of

Company Mission, Vision, Stakeholders Strategic management starts vision mission. It consists analysis, decisions, actions organization undertakes order create sustain competitive advantages. For project, pick a company ( Harley Davidson), preferably, modules, work understand strategy . Ducati -- passion leading from bankruptcy to success Ducati is a name that most motorcycling enthusiasts are likely to associate with passion and brute force. The Italian bike manufacturer is known for making motorcycles designed for a

Also, employee motivation is expected to be lower than that of a participative style. Employee motivation is important because it drives productivity. 3. The characteristics of TQM companies vs. KBR's characteristics TQM is a total organizational approach for meeting customer needs and expectations that involves all managers and employees in using quantitative methods to improve continuously the organization's processes, products and services" (American Federal Office of Management Budget Circular cited in

Google Inc. The impact of Mission, Vision, and Primary Stakeholders on the Success of Google Inc. The biggest aim of Google Inc. is to make every type of information accessible for individuals, business corporations, and governmental entities in all the corners of the world in an effective and efficient way. The mission statement expresses the company's interest for the community in which it operates and the primary stakeholders which have a direct

Boeing Company The Impact of Mission, Vision, and Primary Stakeholders on the overall success of the Boeing Company The Boeing Company is the world's largest aircraft manufacturing corporation. It designs, develops, manufactures, and sells commercial aircrafts, military aircrafts, missiles, electronic and defense systems, satellites, and highly advanced information and communication systems for airline companies, aerospace research institutes, defense organizations, and governmental bodies. The Boeing Company aims to become the leading player in

Sainsbury's Business Environment Mission, vision, objectives, goals and core competence Sainsbury's chain of supermarkets is the leading store of food retailing in Britain. A single store offers approximately thirty-two thousand varieties of products among them fresh produce and own brand comprising of fifty percent total products. A variety of grocery products and quality foods are sold by the chain of supermarkets. Additionally, they offer other services and products such as petrol stations,