Product, Process or Strategic Innovation Term Paper

Excerpt from Term Paper :

Undoubtedly, the main beneficiary of such fierce competition is the customer who will be able to choose among several reliable products (http://en.wikipedia.org/wiki/iPod).

Thirdly, iPod has proved to be an excellent consumer-oriented item as it has made available revolutionary features (like modern design, lighter weight, high capacity) to the masses due to the average price established. Thus, in return for a moderate sum of money, people can take with them their favorite songs.

Fourthly, iPod has had a considerable social impact as it has succeeded in warming up human relationships. Steven Levy (2006) suggested that: "Music hits people's emotions and the purchase of something that opens up one's entire music collection...makes for an intense relationship." This idea was also reiterated by professor Katch from the University of Michigan who said that when students saw him with his iPod, "a sort of bounding" occurred (Levy, 2006).

Consequently, the generation gap is overcome and many potential conflicts are softened thanks to this item which indicates belonging to a specific group. It almost has the connotation of a flag which reunites a country's citizens.

Fifthly, the product has become an anthem for a modern and chic lifestyle, being a sort of "limousine for the spoken word" (Katz cited by Levy, 2006). People wear it in the gym, in campuses, at shopping, while driving or jogging thus showing their adherence to a distinct social class.

Sixthly, the product has also gained its status of 'glamorous accessory' due to the many celebrities who use it. Will Smith, Gwyneth Paltrow or Denise Rich who has stated "I have my whole catalog on it and I take it everywhere" claim to be great fans of the new media player. Additionally, the makers of the famous movie series - "Lord of the Rings" have confirmed the iPod's utility by using it for sending materials from the set to the studio (Levy, 2006).

In conclusion, iPod has made an important step forward within the electronics industry as it has succeeded in combining both utility and pleasure by focusing on improved technology, more friendly design and moderate price, on one hand, and on the trendy, fresh look which has almost turned the item into a jewel, on the other hand.

Bibliography

Kahney, L.(2006). Straight dope on the iPod's birth. On the Internet at http://www.wired.com/gadgets/mac/commentary/cultofmac/2006/10/71956?currentPage=3.Retrieved May 2, 2007.

Levy, S. (2006). iPod Nation. On the Internet at http://www.msnbc.msn.com/id/5457432/site/newsweek/.Retrieved May 2, 2007.

Apple wins 5 'World class' Awards (2006). On the Internet at http://www.macnn.com/articles/06/05/31/top.100.products.announced/.Retrieved May 2, 2007.

The 25 most innovative products of the year (2006). On the Internet at: www.pcworld.com/article/id,123942-page,2-c, electronics/article.html. Retrieved May 2.

Information on iPod (2007). On the Internet at http://en.wikipedia.org/wiki/iPod.Retrieved May 2, 2007.

Sources Used in Document:

Bibliography

Kahney, L.(2006). Straight dope on the iPod's birth. On the Internet at http://www.wired.com/gadgets/mac/commentary/cultofmac/2006/10/71956?currentPage=3.Retrieved May 2, 2007.

Levy, S. (2006). iPod Nation. On the Internet at http://www.msnbc.msn.com/id/5457432/site/newsweek/.Retrieved May 2, 2007.

Apple wins 5 'World class' Awards (2006). On the Internet at http://www.macnn.com/articles/06/05/31/top.100.products.announced/.Retrieved May 2, 2007.

The 25 most innovative products of the year (2006). On the Internet at: www.pcworld.com/article/id,123942-page,2-c, electronics/article.html. Retrieved May 2.

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