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Moreover, it is also possible to conduct a product search online, research the product, locate the lowest price, and then look for it at the mall in person to examine it physically. If the product is cheaper online, the consumer can then make the purchase saving money and making no greater effort than just going to the mall to shop for the same item in the first place.
Another common objection to online shopping is that the buyer must rely on the trustworthiness of the seller. That is true but with a few basic precautions, the consumer can reduce any risk of fraud or dishonesty to an entirely acceptable level. First, consumers should always use a credit card because credit card companies protect their customers from fraud and will reverse charges incurred through any fraudulent transaction. Second, consumers should use the same search methods that they use to research products to determine the reputation of sellers. Generally, large, well-known retailers and...
Third, even with well-known retailers, it is important to determine the terms of the sale and the terms of returning items. Most online retailers have reasonable return policies. Furthermore, that consideration is equally true of shopping in malls.
Conclusion
Provided one takes reasonable precautions, shopping online is preferable to sopping in malls because it offers a wider range of products. It also allows the consumer to conduct more thorough research about products than shopping in malls, and it provides an opportunity to identify the cheapest price available for items that may be sold by only one vendor at the mall. In the Internet age, the only time that a mall might be preferable to shopping online is in the case of major sales or where the particular item at issue is much more difficult to evaluate remotely for fit, comfort, or other considerations that are important to the buyer.
Shopping Tourism in Hong Kong Item Page Number Tourism in Hong Kong Shopping Tourism in Hong Kong Urban Tourism Destination Marketing Shopping Tourism Questionnaire Design Shopping Tourism in Hong Kong Shopping tourism is a major aspect of the global tourism trade and as such is an area of tourism that is and should be promoted by destination countries and locations. This is true for Hong Kong as well as in other locations throughout the world. Ashworth (1989) writes that
Shopping as Entertainment When the Bluewater shopping center in Kent advertises itself as 'the most innovative and exciting shopping and leisure destination in Europe today' (Bluewater website) it is reflecting a widespread and highly significant trend. For many contemporary large-scale shopping centers, leisure and entertainment are as important as, and are thoroughly integrated with, their retail activities. The combining of shopping with entertainment has been recognized in the cumbersome term 'shoppertainment'
Shopping Tourism Hong Kong A study of shopping tourism: Is Hong Kong a good place for shopping? Background to the research Issue 2 Discussion of relevant literature Proposed research Methodology and analysis Sampling Method Demographic Characteristics Analysis of the results from Survey Survey Question 7- Who are the main companions for visit in HongKong? Background to the research Issue Within the past three decades shopping tourism at international level has been increased hugely the reason being advancement in the airline
It is not only the shoppers who are satisfied but mall tenants as well. In view of challenges facing shopping centers, there are several factors noted in contribution of intense and competitive environment within which shopping center managers operate. Some of these factors include overcapacity of shopping center and retail space, overlapping of merchandise offerings by different retailer formats and changing consumer lifestyle. In addition, modernization and evolution of technology
Shopping online has many benefits and advantages as compared to going to an actual store. One of the biggest advantages is that you can see many different products in much less time (Prussakov & Kaushik 2008). However, with the benefit of so many online stores comes some apprehension. There are literally tens of thousands of online shopping sites -- with more being added every single day (Lynn 2006). With the
El Mall: The Spatial and Class Politics of Shopping Malls in Latin America This paper delineates a summary and discussion of what the author points out in chapter two and three of the book. The main argument made by the author in chapter two is how the retail world is experiencing globalization and how shopping mall professionals are on the rise. The International Council of Shopping Centers (ICSC) in the past ten